Maimarkt Mannheim Review

1. HAIER EUROPE - CONFIDENTIAL
MAIMARKT MANHEIM
REVIEW
27.04. – 07.05.2019

2. HAIER EUROPE CONFIDENTIAL
Germany's largest regional trade fair:
Eleven days | 350,000 visitors | 1,400 exhibitors | 20,000 products for all areas of life
Maimarkt Mannheim is a spectacular marketplace with 47 halls and a large outdoor area. It is a huge information exchange
and stage for politics, sports, media, music - an experience for the whole family!
OVERVIEW

3. HAIER EUROPE CONFIDENTIAL
OUR EXHIBITION STAND
Candy Hoover
Hall 18
Stand No. 1848
Site: 3 x 5 m

4. HAIER EUROPE CONFIDENTIAL
OUR EXHIBITION STAND

5. HAIER EUROPE CONFIDENTIAL
OUR EXHIBITION STAND

6. HAIER EUROPE CONFIDENTIAL
OUR VISITS

7. HAIER EUROPE CONFIDENTIAL
OUR VISITS

8. HAIER EUROPE CONFIDENTIAL
VISITOR NUMBERS
25,000
38,000
20,000
23,000
60,000
22,000 22,000
25,000
50,000
25,000 24,000
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Total number of visitors:
334.000

9. HAIER EUROPE CONFIDENTIAL
Hoover Washing DXOASD 49AHB7-84
Hoover Washing AWMPD 49 LH 7R/1-S
Hoover Drying ATD H 9 A2TKEX-84
Hoover Washer-Dryer WDXO AG496HC/5-84
Special Offer: 10 kg Washing HL 14102 D3-S
OUR PRODUCT
Hoover H Free HF 18 DPT
Hoover H Free HF 18 RXL
Hoover RA 22 SE (24 pcs. sold out after the 2nd day.
Replacement: HF722HCG 96 + 36 pcs. ordered)
Hoover Cooling HVBS 5174

10. HAIER EUROPE CONFIDENTIAL
SELL IN vs. SELL OUT
23,568 €
19,104 €
10,149 €
16,598 €
796 €
3,236 € 2,937 €
4,810 €
3,620 €
2,401 €
7,044 €
2,228 €
893 €
249 € 654 € 410 €
1,432 €
480 € 885 €
0 €
5,000 €
10,000 €
15,000 €
20,000 €
25,000 €
Sell In
Sell Out Fair
Sell Out Store
Total Sell IN:
70.215 €
Total Sell OUT
end consumer:
31.279 €

11. HAIER EUROPE CONFIDENTIAL
PROFIT & LOSS
Expenses (-) Income (+)
exhibition stand 2.208,10 €first order 23.568,00 €
tickets & parking 693,37 €follow-up orders (fair time) 33.314,00 €
stand construction / dismantling 4.529,00 €RNV group order 13.333,00 €
flyer design / print 967,00 €follow-up orders 5-7% (4-6 weeks after fair) 3.510,75 €
flyer reproduction 465,00 €online order 1,5-1,9% 1.053,23 €
HF722 Folder reproduction 1.170,90 €spare parts supply 5% 3.510,75 €
promotion fair 2.697,96 €replacement and follow-up purchase 2,5% 1.755,38 €
promotion store 1.960,00 €brand effect ?
production T-Shirt 96,00 €name recognition / level of awareness ?
other (snacks, drinks, cleaning etc.) 434,36 €unique content ?
15.221,69 €feedback from end consumer ?
market push ?
Mass purchasing = cost reduction ?
country effect (Germany better than…) ?
80.045,10 €
Investment of approx. 19%
- minus brand effect, market push etc.
which was not included in the calculation

12. HAIER EUROPE CONFIDENTIAL
HOOVER, THE BEST CHOICE!

13. HAIER EUROPE - CONFIDENTIAL
HAIER EUROPE -CONFIDENTIAL
MARKETING BOOK 2019
September 2018