Fact & Figures of the 2016 show.

1. Evaluation ISSA/INTERCLEAN Amsterdam
Rob den Hertog, August 2016

2. Who was visiting?
 30.289 visitors
 77% involved in purchasing
 74% from abroad
 from 136 countries
 almost 5.000 distributors
ISSA/INTERCLEAN Amsterdam 2016 at a glance
Who was exhibiting?
 816 exhibitors
 almost 95 % manufacturer
 92% from abroad
 from 46 countries
 net booth space 32.969m2
ISSA/INTERCLEAN Amsterdam is Worlds most complete and international Cleaning Show

3. ISSA/INTERCLEAN Amsterdam growing since 2006
Volcano Eruption
25.653
28.000
26.570
28.698
29.205
32.600
25.426 23.923 23.415 28.001 29.228 30.289
597
627
651
670
692
816
0
100
200
300
400
500
600
700
800
900
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
2006 2008 2010 2012 2014 2016
Stand space m2 Visitors Exhibitors

4. Visitor evaluation Amsterdam 2016
 30.292 visits – 81% from abroad*
 19.119 unique persons – 75% from abroad* (73%)
 13.487 unique companies (12.616)
 Visitor report mark 8.3 - scale 1-10 (8.2)
 From 136 countries (130)
 50% first time visit (41%)
 49% did order / requested quotation (54%)
 91% expects to visit 2018 (90%)
(2014)
* Audited Ernst & Young

5. >2 hour traveling
<2 hour traveling
Amsterdam
< 2 hour traveling
 Cleaning Companies
 End-customers
 Facility Managers
 Local Distributors
> 2 hour traveling
 Corporate buyers
 Facility Managers
 Foreign Distributors
The further the travel the higher the buying potential

6. Visitor development Amsterdam by region
Based on registrations / visited Amsterdam 2016 (unique)
Netherlands
Western Europe
excl.
Netherlands
Southern Europe Eastern Europe Middle East
South
East/Eastern
Asia
North America Africa Oceania South America
Southern and
Central Asia
2008 5800 7603 1702 1091 302 259 218 147 101 56 56
2010 4862 7475 1623 1238 358 227 219 188 97 68 84
2012 5432 8272 1860 1490 513 402 357 284 137 129 120
2014 5046 8442 1911 1436 601 433 353 280 139 124 93
2016 4787 8711 2204 1502 635 487 298 278 146 104 103
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000

7. Top 15 visiting foreign countries next to Netherlands
Based on registrations / visited Amsterdam 2016
2.393
1.365 1.326
1.091
968
602 534 533 476 448
360 356
224 201 193 186
0
500
1.000
1.500
2.000
2.500
3.000
2014 2016

8. 1/3 of visitors active in the distribution channel
Based on registrations / visited Amsterdam 2016
34%
12%
11%
10%
3%
5%
4%
3%
3%
1%
13%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Distributor / Wholesale
Cleaning Contractor / Contract Cleaning
Manufacturer of cleaning related…
Manufacturer other
Industrial - In House Cleaning
Hospitality - In House Cleaning
Building Service Contractor
Healthcare - In House Cleaning
Institutional - In House Cleaning
(Trade) Media and (Trade) Associations
Other/not specified

9. Many distributors are looking for new principals
Based on registrations / visited Amsterdam 2016
3825
825
46504598
967
5565
5350
1218
6568
5315
1067
6382
0
1000
2000
3000
4000
5000
6000
7000
International Dutch Total
2010
2012
2014
2016

10. 19.119
visiting persons
Almost 5.000* distributors from 118 countries
6.382 persons
in distribution
5.315
persons
from
foreign
distributors
*5.315 visitors in distribution / 1.1 person per
distributor = 4.832 distributors

11. 2/3 customer base distributors is Contract Cleaning
Based on post show survey Amsterdam 2016
65%
59%
54%
47%
43%
31%
0%
10%
20%
30%
40%
50%
60%
70%
Contract Cleaners Companies in the
industry sector
Companies in the
hospitality sector
Companies in the
healthcare sector
Companies in the
institutional sector
Building service
contractors

12. 37% of visitors has a CEO position
Based on registrations / visited Amsterdam 2016
37%
17%
9%
8%
6%
5%
5%
3%
1%
1%
8%
0% 5% 10% 15% 20% 25% 30% 35% 40%
CEO / Director / Owner
Sales / Marketing manager
Manager other
Employee / Staff
Purchasing manager
Facility manager
Technical manager
Advisor / Consultant
Building / Site manager
Student
Other/not specified

13. 1%
12%
27%
33%
23%
4%
2%
16%
27%
33%
17%
4%
0%
5%
10%
15%
20%
25%
30%
35%
18-24 25-34 35-44 45-54 55-64 65+
2014 2016
In 2016 the visitors became younger
Based on post show survey Amsterdam 2016

14. Why are the visitors visit the Amsterdam show?
Based on post show survey Amsterdam 2016
4%
6%
6%
13%
57%
56%
69%
78%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Other
Attending educational seminars
Request for quotations
Purchasing/placing orders
Looking for new suppliers
Meeting existing suppliers
Obtaining a general overview of the market
Finding new products, services and/or technologies

15. Visitors interest products/services -1-
Based on post show survey Amsterdam 2016

16. Visitors interest products/services -2-
Based on post show survey Amsterdam 2016
4%
6%
7%
7%
9%
10%
10%
10%
12%
13%
0% 2% 4% 6% 8% 10% 12% 14%
Platforms and high rise equipment
Components for manufacturing and maintenance
Measurement products, solutions and services
Pestcontrol equipment and related products
Education, certification and research
Management and mobility solutions incl. software
Car wash equipment and related products
Planning, management and consultancy
Waste management services and solutions
Laundry equipment and services

17. Did visitors visit and appreciate our special interest areas? -1-
Based on post show survey Amsterdam 2016
95%
92%
97%
93%
95%
63%
65%
70%
71%
87%
0% 20% 40% 60% 80% 100% 120%
High Pressure demo – outside demo area
Management & Mobility Solutions Pavilion - Hall 9
High Pressure area – Hall 4
Steam Cleaning area – Hall 11
Washroom area – Hall 10 and 11
Yes, visited
Good/sufficient

18. Did visitors visit and appreciate our special interest areas? -2-
Based on post show survey Amsterdam 2016
97%
92%
84%
91%
32%
39%
51%
65%
0% 20% 40% 60% 80% 100% 120%
ISSA Educational seminars - InnovationLAB
MiniSkills demonstration area – Hall 7
Outdoor demo show – in front of Hall 1
Innovation Lab – Hall 9
Yes, visited
Good/sufficient

19. 77% of visitors involved in purchasing
Based on registrations / visited Amsterdam 2016
Yes, final
decisionmaker
36%
Yes, joint
decisionmaker
26%
Yes, advisor
15%
No, not involved
23%

20. Why did visitors order / request quotation (49%)
Based on registrations / visited Amsterdam 2016
42%
25%
12%
9%
6%
6%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
We will re-sell the products in our territory/region (we are
in distribution/whole sale)
We will use the products to offer cleaning services (we are a
cleaning contractor)
We will use the products to clean in our own company
We need to know what is available to select the right
cleaning contractor/service
We are looking for a (new) cleaning service/contractor
Other/does not apply

21. Business impact trend ISSA/INTERCLEAN Amsterdam
Based on visitor post show survey Amsterdam 2010 - 2016
€ 97.835.400
€ 135.859.920
€ 163.399.680
€ 149.892.960
€ 0
€ 20.000.000
€ 40.000.000
€ 60.000.000
€ 80.000.000
€ 100.000.000
€ 120.000.000
€ 140.000.000
€ 160.000.000
€ 180.000.000
2010 2012 2014 2016
Busines Impact Barometer 2008 2010 2012 2014 2016
Unique visitors 17.411 16.724 19.028 18.912 19.119
Purchasing % (order / quotation) 55% 45% 51% 54% 49%
Average value (order / quotation) € 26.000 € 13.000 € 14.000 € 16.000 € 16.000
Business Impact (estimated) € 248.977.300 € 97.835.400 € 135.859.920 € 163.399.680 € 149.892.960

22. Exhibitor evaluation Amsterdam 2016
 816 exhibitors* (692)
 257 new exhibitors and 39 ex. (210 and 5)
 from 46 countries (42)
 booth space net 32.969* (29.228)
 91% exhibitors from abroad* (92%)
 exhibitor report mark 8.0 - scale 1-10 (8.3)
 94% would advise colleague/competitor to exhibit 2018 edition (96%)
 95% expects to exhibit in 2018 (99%)
(2014)
* Audited Ernst & Young

23. ISSA/INTERCLEAN Amsterdam is thé B-to-B event
cleaningcontractor/buyer/facilitymanager
distributor/agent
manufacturer

24. 32.600 m2 net exhibition space by region
Based on applications for stand space indoor + outdoor Amsterdam 2016
Germany/Austria/Switserland
12%
Scandinavia
3%
France
4%
United Kingdom & Ireland
8%
Eastern Europe and CIS
5%
Italy
20%
Spain
5%Turkey and Greece
4%
America's
7%
China and Asia Pacific
15%
Rest of the World
4%
Benelux
13%

25. 816 exhibitors from 46 countries
Based on applications for stand space Amsterdam 2016
98
30
36
64
43
160
41
31
59
121
30
103
0
20
40
60
80
100
120
140
160
180
2004
2012
2014
2016

26. Reasons to exhibit
Based on post show survey Amsterdam 2016
1%
17%
30%
55%
69%
97%
0% 20% 40% 60% 80% 100% 120%
Other
Booking orders /quotations
Image and PR purposes
Introduction new product/service
Meeting existing customers
Meeting new potential customers

27. 7,7 7,7
7,4
7,6
8
8,3
8
6,8
7
7,2
7,4
7,6
7,8
8
8,2
8,4
2004 2006 2008 2010 2012 2014 2016
Exhibitors
Continuous improvements are recognised by our stake holders
Based on post show survey Amsterdam
Change from Hall 7 to 9-10-11
7,3
7,5
7,6
7,7
7,9
8,2
8,3
6,8
7
7,2
7,4
7,6
7,8
8
8,2
8,4
2004 2006 2008 2010 2012 2014 2016
Visitors
Addition Hall 7

28. For more information please contact
Sales – Ewoud Barink/e.barink@rai.nl
Statistics - Rob den Hertog/r.d.hertog@rai.nl