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Ac scenic routes presentation (li) - final -23.7.14
1.
2. A scenic route… is a specially designated road
or waterway that travels through an area of
natural or cultural beauty. The designation is
usually determined by a governmental body
Scenic adj. 1 of or relating to impressive or
beautiful natural scenery: the scenic route.
What is a Scenic Route?
10. To strengthen Norway’s
position in the marketing
of international tourism
and to help promote local
business activities as well
as nurturing the vitality of
rural districts.
Norwegian Tourist Routes
Development Programme
1994-97 Tourism & Travel Project
(pilots)
1998-99 Adoption and launch
2000-04 Clarification of concept
and route selection
2005-13 Planning /implementation of
first half of the project
2013-23 Development & delivery
ofsecond half
41. Inveruglas – BTE Architects (Sean Edwards, Daniel Bär and Stéphane Toussaint)
42. National Strategy
Key Questions
• What do we want a programme of National
Scenic Routes to deliver for Scotland?
• What should a Scenic Route look like?
• How do we define the criteria for establishing
a Scenic Route/Network?
Key Principles
• Journeys as an authentic experience of place
• Story of the nation through landscape, culture
& heritage
• Interventions should be specific to location
• National badge of quality - high quality visitor
experience (monitoring & maintenance)
• Integration of transport modes & experiences
• Main tourist routes – hidden gems
• Journeys of discovery - connecting places
through experiences and activities
• ‘Slow Scotland’ – an escape from busy lives
• Showcase for contemporary Scottish design
• Seek to support local economies/communities
• Integrated strategy of journeys, interventions
activities, enterprises and information
51. Dualled A9
Future footpath
link to Ruthven
Barracks
Viewpoint
Viewpoint
Southbound lay-by
Northbound lay-by
Footpath link to
Kingussie
River Spey
Future facility
Creation of layby/viewpoints with facility