You will learn...
• How to design a great product detail page.
• Why your brand is so important in your online store.
• Ho...
How do we
create a
compelling
online shopping
experience?
How do we Create a Compelling Online Shopping
Experience?
• Understand your customer, your business and your
technical req...
Web Analytics is Your Friend
• Measure your site architecture heavily: Funnel Analysis
– Where do people click from home p...
Provide the Info They Need. Compel the User to Purchase. Keep it
Simple.

#compellingecommerce
Personality of the brand

#compellingecommerce
Tailoring the
Shopping
Experience to
the Product
What’s the Experience the Customer “Should”
Have?
• How can you help the buyer make a decision?
• How do we highlight the ...
Focus on the Personality of the Product while Providing
Value

#compellingecommerce
Show the Customer what They Can’t Live Without

#compellingecommerce
Make it Personal

#compellingecommerce
Customizing the
site experience
to the brand
identity
Customizing the Site to the Brand
Experience
• How do you translate the brand experience online?
• What about when your br...
Become the Customer

#compellingecommerce
Become the Customer

#compellingecommerce
Become the Customer

#compellingecommerce
Become the Customer

#compellingecommerce
Make it Unique

#compellingecommerce
Make it Unique

#compellingecommerce
Make Your Brand known When It Isn’t

#compellingecommerce
Omni-Channel Commerce: “The Endless
Aisle”

#compellingecommerce
Omni-Channel Commerce: “The Endless
Aisle”

#compellingecommerce
Omni-Channel Commerce: “The Endless
Aisle”

#compellingecommerce
Creating an
Experience
Around Product
Detail Pages
Creating an Experience Around Product Detail
Pages
• What makes a product detail page engaging?
• How does the product pag...
Your Images Are Your Product

#compellingecommerce
Your Images Are Your Product

#compellingecommerce
Give the User What They Want and Don’t Know They Need

#compellingecommerce
Unique Brand Attributes

#compellingecommerce
Related Products: Custom Rules

#compellingecommerce
Key Takeaways
Key Takeaways
• Understand your customer and biz requirements first
• Focus on your navigation: let your stats show you th...
How to Create a Compelling Ecommerce Experience
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How to Create a Compelling Ecommerce Experience

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Experts from O3World and RJMetrics discuss best practices for creating a compelling online store.

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How to Create a Compelling Ecommerce Experience

  1. 1. You will learn... • How to design a great product detail page. • Why your brand is so important in your online store. • How (and why!) to think like your customer. …and much more! #compellingecommerce
  2. 2. How do we create a compelling online shopping experience?
  3. 3. How do we Create a Compelling Online Shopping Experience? • Understand your customer, your business and your technical requirements. • Finding the product, information architecture, and search features. • Provide information the customer needs to make a decision. • Convey the personality of the brand. #compellingecommerce
  4. 4. Web Analytics is Your Friend • Measure your site architecture heavily: Funnel Analysis – Where do people click from home page? – Where do people click from search results? – What pages cause visitors to leave the site? • A/B test different versions of your biggest drop-off points • Log events: “user performed search”, etc. • Store all the data, even if you don’t use it yet! #compellingecommerce
  5. 5. Provide the Info They Need. Compel the User to Purchase. Keep it Simple. #compellingecommerce
  6. 6. Personality of the brand #compellingecommerce
  7. 7. Tailoring the Shopping Experience to the Product
  8. 8. What’s the Experience the Customer “Should” Have? • How can you help the buyer make a decision? • How do we highlight the value of the product? • How do we make a connection with the customer?
  9. 9. Focus on the Personality of the Product while Providing Value #compellingecommerce
  10. 10. Show the Customer what They Can’t Live Without #compellingecommerce
  11. 11. Make it Personal #compellingecommerce
  12. 12. Customizing the site experience to the brand identity
  13. 13. Customizing the Site to the Brand Experience • How do you translate the brand experience online? • What about when your brand isn’t well known? • How does the eCommerce experience play into the experience on other channels? #compellingecommerce
  14. 14. Become the Customer #compellingecommerce
  15. 15. Become the Customer #compellingecommerce
  16. 16. Become the Customer #compellingecommerce
  17. 17. Become the Customer #compellingecommerce
  18. 18. Make it Unique #compellingecommerce
  19. 19. Make it Unique #compellingecommerce
  20. 20. Make Your Brand known When It Isn’t #compellingecommerce
  21. 21. Omni-Channel Commerce: “The Endless Aisle” #compellingecommerce
  22. 22. Omni-Channel Commerce: “The Endless Aisle” #compellingecommerce
  23. 23. Omni-Channel Commerce: “The Endless Aisle” #compellingecommerce
  24. 24. Creating an Experience Around Product Detail Pages
  25. 25. Creating an Experience Around Product Detail Pages • What makes a product detail page engaging? • How does the product page provide the user with the information they need to make a decision? • What’s the importance of descriptions within the product page? #compellingecommerce
  26. 26. Your Images Are Your Product #compellingecommerce
  27. 27. Your Images Are Your Product #compellingecommerce
  28. 28. Give the User What They Want and Don’t Know They Need #compellingecommerce
  29. 29. Unique Brand Attributes #compellingecommerce
  30. 30. Related Products: Custom Rules #compellingecommerce
  31. 31. Key Takeaways
  32. 32. Key Takeaways • Understand your customer and biz requirements first • Focus on your navigation: let your stats show you the way • Define your brand experience: in store = online = all channels • Cater your product detail page specifically to your product and user #compellingecommerce

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