What makes a good website? Presented by: Steve Gale Pyxisoft Ltd www.pyxisoft.com In collaboration with: Alan Holding Manc...
This workshop is 1 of 5 What makes a good website Payment systems Attracting customers – Marketing and Social Networks Att...
<ul><li>Why have a website? </li></ul><ul><li>Differences between online and offline shops </li></ul><ul><li>Differences b...
New figures from the IMRG Capgemini e-Retail Sales Index show that online spending reached £4.67 billion in December. .......
Raise brand awareness Provide information on your products and services Give customers a way of contacting you Sell produc...
Raise brand awareness Provide information on your products and services Give customers a way of contacting you Sell produc...
Raise brand awareness Provide information on your products and services Give customers a way of contacting you Sell produc...
Raise brand awareness Provide information on your products and services Give customers a way of contacting you Sell produc...
Raise brand awareness Provide information on your products and services Give customers a way of contacting you Sell produc...
Differences between… Online shop Open all the time Available to anyone anywhere they can access the internet Shopping is f...
Global brand They don’t have to explain who they are People are usually very clear on what services or products that brand...
Design Layout Content Elements of a good website Usability
A well designed, usable website Why are these important? Good customer experience =
Consistent look and feel – website design follows your “corporate brand” Good use of images A sense of professionalism Des...
Consistent look and feel – website design follows your “corporate brand” Good use of images A sense of professionalism Des...
Consistent look and feel – website design follows your “corporate brand” Good use of images A sense of professionalism Des...
Make it easy to find your way around the site Position your key messages correctly People usually scan web pages not read ...
Make it easy to find your way around the site Position your key messages correctly People usually scan web pages not read ...
Make it easy to find your way around the site Position your key messages correctly People usually scan web pages not read ...
Make it easy to find your way around the site Position your key messages correctly People usually scan web pages not read ...
The most common monitor resolution is 1024 x 768 Keep this is mind when having your website designed Remember to keep your...
The most common monitor resolution is 1024 x 768 Keep this is mind when having your website designed Remember to keep your...
The most common monitor resolution is 1024 x 768 Keep this is mind when having your website designed Remember to keep your...
Content is the stuff on your website – words, pictures, video, audio, forms, error pages, etc. Your website IS driven by c...
Content is the stuff on your website – words, pictures, video, audio, forms, error pages, etc. Your website IS driven by c...
Content is the stuff on your website – words, pictures, video, audio, forms, error pages, etc. Your website IS driven by c...
Content is the stuff on your website – words, pictures, video, audio, forms, error pages, etc. Your website IS driven by c...
Content is the stuff on your website – words, pictures, video, audio, forms, error pages, etc. Your website IS driven by c...
If customers can’t use your website to do stuff, even if the website looks nice, is it doing its job? Remember that custom...
If customers can’t use your website to do stuff, even if the website looks nice, is it doing its job? Remember that custom...
If customers can’t use your website to do stuff, even if the website looks nice, is it doing its job? Remember that custom...
If customers can’t use your website to do stuff, even if the website looks nice, is it doing its job? Remember that custom...
If customers can’t use your website to do stuff, even if the website looks nice, is it doing its job? Remember that custom...
sensible.com
Examples…
boomkat.com
www.flickr.com
waterstones.com
http://www.timesonline.co.uk/tol/news/
moo.com
www.cardinalmaritime.com
www.traditionalpaving.co.uk
www.autotrader.co.uk
www.bbc.co.uk
Coffee break Please take this opportunity to fill in the assistance form that is in your pack. Thank you!
Are you clear on what you want your website to do? Make a list of requirements in non-technical language Be specific – you...
Are you clear on what you want your website to do? Make a list of requirements in non-technical language Be specific – you...
Are you clear on what you want your website to do? Make a list of requirements in non-technical language Be specific – you...
Are you clear on what you want your website to do? Make a list of requirements in non-technical language Be specific – you...
Are you clear on what you want your website to do? Make a list of requirements in non-technical language Be specific – you...
Are you clear on what you want your website to do? Make a list of requirements in non-technical language Be specific – you...
www.37signals.com/papers/introtopatterns/
Be clear on what you want to achieve Think about your audience Research other websites – competitors, market leaders, webs...
Be clear on what you want to achieve Think about your audience Research other websites – competitors, market leaders, webs...
Be clear on what you want to achieve Think about your audience Research other websites – competitors, market leaders, webs...
Be clear on what you want to achieve Think about your audience Research other websites – competitors, market leaders, webs...
Be clear on what you want to achieve Think about your audience Research other websites – competitors, market leaders, webs...
Find and employ a web professional
Some quick tips…
Do you know who owns your domain name? Do you know when your domain name will expire? Do you have an automatic renewal pro...
Do you know who owns your domain name? Do you know when your domain name will expire? Do you have an automatic renewal pro...
Do you know who owns your domain name? Do you know when your domain name will expire? Do you have an automatic renewal pro...
Do you know who owns your domain name? Do you know when your domain name will expire? Do you have an automatic renewal pro...
Do you know who owns your domain name? Do you know when your domain name will expire? Do you have an automatic renewal pro...
Keep all the paperwork about your website in it Keep a copy in another location Keep it up-to-date If you can, make scans ...
Keep all the paperwork about your website in it Keep a copy in another location Keep it up-to-date If you can, make scans ...
Keep all the paperwork about your website in it Keep a copy in another location Keep it up-to-date If you can, make scans ...
Keep all the paperwork about your website in it Keep a copy in another location Keep it up-to-date If you can, make scans ...
<ul><li>Do you get statistics on the use of your site? </li></ul><ul><li>Do you know about statistics services like Google...
<ul><li>Do you get statistics on the use of your site? </li></ul><ul><li>Do you know about statistics services like Google...
<ul><li>Do you get statistics on the use of your site? </li></ul><ul><li>Do you know about statistics services like Google...
Questions? Manchester Digital Development Agency manchesterdda.com twitter.com/mdda mdda.blip.tv delicious.com/mdda Pyxiso...
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What Makes A Good Website 2009 Sth Man

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Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.

This workshop will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.

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What Makes A Good Website 2009 Sth Man

  1. 1. What makes a good website? Presented by: Steve Gale Pyxisoft Ltd www.pyxisoft.com In collaboration with: Alan Holding Manchester Digital Development Agency manchesterdda.com
  2. 2. This workshop is 1 of 5 What makes a good website Payment systems Attracting customers – Marketing and Social Networks Attracting customers – Search Engine Optimisation & Advertising Stay Legal
  3. 3. <ul><li>Why have a website? </li></ul><ul><li>Differences between online and offline shops </li></ul><ul><li>Differences between global brands and small business websites </li></ul><ul><li>Elements of a good website – design, layout… </li></ul><ul><li>Coffee break </li></ul><ul><li>Developing a website specification </li></ul><ul><li>Some quick tips – domain names, keeping a ‘lever arch file’ for your website, statistics </li></ul>What I’m going to talk about
  4. 4. New figures from the IMRG Capgemini e-Retail Sales Index show that online spending reached £4.67 billion in December. ....up by 14.2 per cent compared to 2007, as the internet became a more popular way for consumers to do their shopping. “ ...consumers are turning to the internet as the most efficient way to save money in the downturn,&quot; comments Mike Petevinos, spokesman for Capgemini. Dec 08 online sales up 14.2% Source: IAB UK http://tinyurl.com/cv2e72
  5. 5. Raise brand awareness Provide information on your products and services Give customers a way of contacting you Sell products or services online Collect data about your clients for later use Why have a website?
  6. 6. Raise brand awareness Provide information on your products and services Give customers a way of contacting you Sell products or services online Collect data about your clients for later use Why have a website?
  7. 7. Raise brand awareness Provide information on your products and services Give customers a way of contacting you Sell products or services online Collect data about your clients for later use Why have a website?
  8. 8. Raise brand awareness Provide information on your products and services Give customers a way of contacting you Sell products or services online Collect data about your clients for later use Why have a website?
  9. 9. Raise brand awareness Provide information on your products and services Give customers a way of contacting you Sell products or services online Collect data about your clients for later use Why have a website?
  10. 10. Differences between… Online shop Open all the time Available to anyone anywhere they can access the internet Shopping is facilitated by technology - there is NO personal contact Offline shop Tends to have fixed opening hours Number of customers can be dependent on location Face-to-face interaction is a big part of the process
  11. 11. Global brand They don’t have to explain who they are People are usually very clear on what services or products that brand represents Small business People on the internet might not know who they are Has to explain who they are, what they do Has to work harder to make themselves stand out Differences between…
  12. 12. Design Layout Content Elements of a good website Usability
  13. 13. A well designed, usable website Why are these important? Good customer experience =
  14. 14. Consistent look and feel – website design follows your “corporate brand” Good use of images A sense of professionalism Design
  15. 15. Consistent look and feel – website design follows your “corporate brand” Good use of images A sense of professionalism Design
  16. 16. Consistent look and feel – website design follows your “corporate brand” Good use of images A sense of professionalism Design
  17. 17. Make it easy to find your way around the site Position your key messages correctly People usually scan web pages not read them Evaluate regularly and change things that don’t work! Layout
  18. 18. Make it easy to find your way around the site Position your key messages correctly People usually scan web pages not read them Evaluate regularly and change things that don’t work! Layout
  19. 19. Make it easy to find your way around the site Position your key messages correctly People usually scan web pages not read them Evaluate regularly and change things that don’t work! Layout
  20. 20. Make it easy to find your way around the site Position your key messages correctly People usually scan web pages not read them Evaluate regularly and change things that don’t work! Layout
  21. 21. The most common monitor resolution is 1024 x 768 Keep this is mind when having your website designed Remember to keep your most important messages at the top, so people don’t have to scroll down pages to see them A note about screen sizes
  22. 22. The most common monitor resolution is 1024 x 768 Keep this is mind when having your website designed Remember to keep your most important messages at the top, so people don’t have to scroll down pages to see them A note about screen sizes
  23. 23. The most common monitor resolution is 1024 x 768 Keep this is mind when having your website designed Remember to keep your most important messages at the top, so people don’t have to scroll down pages to see them A note about screen sizes
  24. 24. Content is the stuff on your website – words, pictures, video, audio, forms, error pages, etc. Your website IS driven by content. Avoid complex language – use plain language and say what you see! Know your audience. Check for spilling messtakes. Content
  25. 25. Content is the stuff on your website – words, pictures, video, audio, forms, error pages, etc. Your website IS driven by content. Avoid complex language – use plain language and say what you see! Know your audience. Check for spilling messtakes. Content
  26. 26. Content is the stuff on your website – words, pictures, video, audio, forms, error pages, etc. Your website IS driven by content. Avoid complex language – use plain language and say what you see! Know your audience. Check for spilling messtakes. Content
  27. 27. Content is the stuff on your website – words, pictures, video, audio, forms, error pages, etc. Your website IS driven by content. Avoid complex language – use plain language and say what you see! Know your audience. Check for spilling messtakes. Content
  28. 28. Content is the stuff on your website – words, pictures, video, audio, forms, error pages, etc. Your website IS driven by content. Avoid complex language – use plain language and say what you see! Know your audience. Check for spilling messtakes. Content
  29. 29. If customers can’t use your website to do stuff, even if the website looks nice, is it doing its job? Remember that customers come to your website to carry out a specific task – find out who you are, buy something from you, etc. The design of your website should help customers do those tasks. Test the website. What happens when things go wrong. Do you know when things go wrong? Usability
  30. 30. If customers can’t use your website to do stuff, even if the website looks nice, is it doing its job? Remember that customers come to your website to carry out a specific task – find out who you are, buy something from you, etc. The design of your website should help customers do those tasks. Test the website. What happens when things go wrong. Do you know when things go wrong? Usability
  31. 31. If customers can’t use your website to do stuff, even if the website looks nice, is it doing its job? Remember that customers come to your website to carry out a specific task – find out who you are, buy something from you, etc. The design of your website should help customers do those tasks. Test the website. What happens when things go wrong. Do you know when things go wrong? Usability
  32. 32. If customers can’t use your website to do stuff, even if the website looks nice, is it doing its job? Remember that customers come to your website to carry out a specific task – find out who you are, buy something from you, etc. The design of your website should help customers do those tasks. Test the website. What happens when things go wrong. Do you know when things go wrong? Usability
  33. 33. If customers can’t use your website to do stuff, even if the website looks nice, is it doing its job? Remember that customers come to your website to carry out a specific task – find out who you are, buy something from you, etc. The design of your website should help customers do those tasks. Test the website. What happens when things go wrong. Do you know when things go wrong? Usability
  34. 34. sensible.com
  35. 35. Examples…
  36. 36. boomkat.com
  37. 37. www.flickr.com
  38. 38. waterstones.com
  39. 39. http://www.timesonline.co.uk/tol/news/
  40. 40. moo.com
  41. 41. www.cardinalmaritime.com
  42. 42. www.traditionalpaving.co.uk
  43. 43. www.autotrader.co.uk
  44. 44. www.bbc.co.uk
  45. 45. Coffee break Please take this opportunity to fill in the assistance form that is in your pack. Thank you!
  46. 46. Are you clear on what you want your website to do? Make a list of requirements in non-technical language Be specific – you want a search, but how should the search results be presented? Itemise each requirement so a “cost” can be attached to them – time, money, resources Put requirements into phases – this prioritised list can be the start of your website business plan Refer to the website business plan in meetings with developers Writing a website specification
  47. 47. Are you clear on what you want your website to do? Make a list of requirements in non-technical language Be specific – you want a search, but how should the search results be presented? Itemise each requirement so a “cost” can be attached to them – time, money, resources Put requirements into phases – this prioritised list can be the start of your website business plan Refer to the website business plan in meetings with developers Writing a website specification
  48. 48. Are you clear on what you want your website to do? Make a list of requirements in non-technical language Be specific – you want a search, but how should the search results be presented? Itemise each requirement so a “cost” can be attached to them – time, money, resources Put requirements into phases – this prioritised list can be the start of your website business plan Refer to the website business plan in meetings with developers Writing a website specification
  49. 49. Are you clear on what you want your website to do? Make a list of requirements in non-technical language Be specific – you want a search, but how should the search results be presented? Itemise each requirement so a “cost” can be attached to them – time, money, resources Put requirements into phases – this prioritised list can be the start of your website business plan Refer to the website business plan in meetings with developers Writing a website specification
  50. 50. Are you clear on what you want your website to do? Make a list of requirements in non-technical language Be specific – you want a search, but how should the search results be presented? Itemise each requirement so a “cost” can be attached to them – time, money, resources Put requirements into phases – this prioritised list can be the start of your website business plan Refer to the website business plan in meetings with developers Writing a website specification
  51. 51. Are you clear on what you want your website to do? Make a list of requirements in non-technical language Be specific – you want a search, but how should the search results be presented? Itemise each requirement so a “cost” can be attached to them – time, money, resources Put requirements into phases – this prioritised list can be the start of your website business plan Refer to the website business plan in meetings with developers Writing a website specification
  52. 52. www.37signals.com/papers/introtopatterns/
  53. 53. Be clear on what you want to achieve Think about your audience Research other websites – competitors, market leaders, websites your target audience would visit Ask friends, family and colleagues what websites they like and DON’T like – and why. Make a list of websites you like, don’t like, compete against or aspire to Homework
  54. 54. Be clear on what you want to achieve Think about your audience Research other websites – competitors, market leaders, websites your target audience would visit Ask friends, family and colleagues what websites they like and DON’T like – and why. Make a list of websites you like, don’t like, compete against or aspire to Homework
  55. 55. Be clear on what you want to achieve Think about your audience Research other websites – competitors, market leaders, websites your target audience would visit Ask friends, family and colleagues what websites they like and DON’T like – and why. Make a list of websites you like, don’t like, compete against or aspire to Homework
  56. 56. Be clear on what you want to achieve Think about your audience Research other websites – competitors, market leaders, websites your target audience would visit Ask friends, family and colleagues what websites they like and DON’T like – and why. Make a list of websites you like, don’t like, compete against or aspire to Homework
  57. 57. Be clear on what you want to achieve Think about your audience Research other websites – competitors, market leaders, websites your target audience would visit Ask friends, family and colleagues what websites they like and DON’T like – and why. Make a list of websites you like, don’t like, compete against or aspire to Homework
  58. 58. Find and employ a web professional
  59. 59. Some quick tips…
  60. 60. Do you know who owns your domain name? Do you know when your domain name will expire? Do you have an automatic renewal process in place? Do you know which company you registered your domain name with? Use a service like whois.net or nominet.org.uk to find out details about your domain name Domain names
  61. 61. Do you know who owns your domain name? Do you know when your domain name will expire? Do you have an automatic renewal process in place? Do you know which company you registered your domain name with? Use a service like whois.net or nominet.org.uk to find out details about your domain name Domain names
  62. 62. Do you know who owns your domain name? Do you know when your domain name will expire? Do you have an automatic renewal process in place? Do you know which company you registered your domain name with? Use a service like whois.net or nominet.org.uk to find out details about your domain name Domain names
  63. 63. Do you know who owns your domain name? Do you know when your domain name will expire? Do you have an automatic renewal process in place? Do you know which company you registered your domain name with? Use a service like whois.net or nominet.org.uk to find out details about your domain name Domain names
  64. 64. Do you know who owns your domain name? Do you know when your domain name will expire? Do you have an automatic renewal process in place? Do you know which company you registered your domain name with? Use a service like whois.net or nominet.org.uk to find out details about your domain name Domain names
  65. 65. Keep all the paperwork about your website in it Keep a copy in another location Keep it up-to-date If you can, make scans of those paper documents and save them as images or PDFs as backups A “lever arch file” for your site
  66. 66. Keep all the paperwork about your website in it Keep a copy in another location Keep it up-to-date If you can, make scans of those paper documents and save them as images or PDFs as backups A “lever arch file” for your site
  67. 67. Keep all the paperwork about your website in it Keep a copy in another location Keep it up-to-date If you can, make scans of those paper documents and save them as images or PDFs as backups A “lever arch file” for your site
  68. 68. Keep all the paperwork about your website in it Keep a copy in another location Keep it up-to-date If you can, make scans of those paper documents and save them as images or PDFs as backups A “lever arch file” for your site
  69. 69. <ul><li>Do you get statistics on the use of your site? </li></ul><ul><li>Do you know about statistics services like Google Analytics and Mint? </li></ul><ul><li>Use statistics to find out things like </li></ul><ul><li>Popular pages </li></ul><ul><li>Search phrases </li></ul><ul><li>Which sites are linking to you </li></ul><ul><li>Popular times people come to your site </li></ul>Website statistics
  70. 70. <ul><li>Do you get statistics on the use of your site? </li></ul><ul><li>Do you know about statistics services like Google Analytics and Mint? </li></ul><ul><li>Use statistics to find out things like </li></ul><ul><li>Popular pages </li></ul><ul><li>Search phrases </li></ul><ul><li>Which sites are linking to you </li></ul><ul><li>Popular times people come to your site </li></ul>Website statistics
  71. 71. <ul><li>Do you get statistics on the use of your site? </li></ul><ul><li>Do you know about statistics services like Google Analytics and Mint? </li></ul><ul><li>Use statistics to find out things like </li></ul><ul><li>Popular pages </li></ul><ul><li>Search phrases </li></ul><ul><li>Which sites are linking to you </li></ul><ul><li>Popular times people come to your site </li></ul>Website statistics
  72. 72. Questions? Manchester Digital Development Agency manchesterdda.com twitter.com/mdda mdda.blip.tv delicious.com/mdda Pyxisoft: Intelligent Web Solutions www.pyxisoft.com Steve Gale [email_address]

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