Street teams are groups of enthusiastic fans who help promote bands through grassroots marketing efforts like placing stickers and posters around their community, bringing friends to shows, encouraging music purchases, and requesting songs on the radio. Effective street team activities include placing promotional materials in public spaces, engaging with local venues and radio stations, and using online forums and social media to generate buzz among potential new fans. The document also discusses strategies for guerrilla marketing campaigns to promote news publications, including using QR codes, attention-grabbing graphics, and engaging target audiences on their preferred social media platforms.

1. “STREET TEAMS”
What the hell are they, why should I do it and how?

2. ⋙This is not
a new idea.
⋙It must work, or why
would it still exist?

3. ⋙Bands are
cool and so
are you!
⋙You are not Van
Halen, but you still have
something desired by
others.

4. ⋙ placing stickers and
posters in their
communities
⋙ bringing friends to the
shows
⋙ convincing friends to buy
band merchandise
⋙ phoning the local radio
stations to request their
songs for airplays & voting
in the charts
⋙ bringing vinyl and CDs to
local DJs in the clubs
where they work
⋙ posting to band forums and
bulletin boards online
(thanks, Wikipedia!)
a street team =

5. ⋙First drafts
promised
hula hoops
⋙We may have spelled
it two different ways,
but...

6. ⋙DRAFTS! ∙There’s not much to this
design, but it unfortunately
requires the user to type in our
address.
They don’t say “newspaper,” so
we have a chance!

7. ⋙FINALS! ∙QR codes mean no typing
necessary
...but who the hell uses them?

8. ⋙DRAFTS! ∙The basketball-head man is
too creepy.
Maybe we don’t want a rectangle
card? That’s too square.

9. ⋙FINALS! ∙Fine. Let’s go square. And
why not include some action?
Twitter hashtag added, even
though high schoolers don’t use
Twitter. They’re far too busy Yik
Yakking and Snapchatting.

10. ⋙MORE
FINALS!
∙Basketball man lives! Still, is this enough to capture
attention?

11. Takeaways (learn, damn it!)
⋙Reporters and
photographers should
be proud to promote
their own work.
⋙Are QR codes good
or evil?
⋙Extend this same
guerilla marketing to
other physical mediums.
⋙Hate on newspaper
house ads.
⋙Pageviews aren’t a
good measure of
success.
⋙Make sure that you
can measure success.