Dan Schultz: Designing a strategy for mobile innovation

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Dan Schultz

Partner, Silicon Valley Software Group; 2013-2014 Reynolds Fellow, Reynolds Journalism Institute

Dan Schultz (@slifty) is a civic hacker and innovator. Specifically, he is a Knight News Challenge winner, a recent graduate from the MIT Media Lab, a not-so-recent graduate of Carnegie Mellon University, and a 2012 Knight-Mozilla Fellow. Schultz lives in Providence, R. I., and wears many hats. He is a visiting programmer in residence at Syracuse University’s Newhouse School of Public Communications; a cofounder of Hyperaudio Inc., a non-profit organization that allows anyone to remix videos in a notepad; and a partner at the Silicon Valley Software Group, an organization dedicated to helping startups solve their technology problems. Schultz is a 2013 Reynolds Fellow working on Truth Goggles, a credibility layer for the Web. He is also a 2013 Sunlight Foundation grant recipient building CivOmega, a “Wolfram Alpha for civic information” that makes it much easier for nerds to make government data useful to normal human beings.

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Dan Schultz: Designing a strategy for mobile innovation

  1. 1. DESIGNING A STRATEGY FOR MOBILE INNOVATION Dan Schultz @slifty
  2. 2. Silicon Valley Software Group
  3. 3. Idea Build Product Measure Data Learn
  4. 4. What problem are you solving?Step 1:
  5. 5. How are you solving it?Step 2:
  6. 6. What assumptions do you need to test?Step 3:
  7. 7. Inputs / Outputs Context Experience
  8. 8. Location Touch Camera Microphone Acceleration Distance Time Contacts Calendars Weather Inputs / Outputs Traffic Social Networks Light Gestures
  9. 9. Context Time Activity Attention Need
  10. 10. Experience Simple SmallerInterruptible Task Based Quick Ubiquitous
  11. 11. “People are disconnected from their geographic communities, because the information they consume is unrelated to their physical locations.” Problem
  12. 12. Solution “Create personal content feeds based on exact places where your users spend their time.” “People are disconnected from their geographic communities, because the information they consume is unrelated to their physical locations.” Problem
  13. 13. Hypotheses Readers will... run an application that tracks their position. spend time reading news related to places they have been. care more about their community if they know what is happening in it.
  14. 14. run an application that tracks their position. spend time reading news related to places they have been. care more about their community if they know what is happening in it. Media organizations will... have enough local content to power a personalized feed. publish content in a way that can be tied to locations. Hypotheses Readers will...
  15. 15. Map
  16. 16. Map Content
  17. 17. Map Content Engagement
  18. 18. Map Content Navigation Engagement
  19. 19. Idea Build Product Measure Data Learn
  20. 20. Thank You! Dan Schultz dan@svsg.co @slifty Silicon Valley Software Group

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