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VP of Audience Development and Data Science, Scripps Networks Interactive
Laura Evans is vice president of audience development and data science at Scripps Networks Interactive (HGTV, DIY Network, Food Channel, Cooking Channel, Travel Channel and Great American Country). In this role, Evans leads audience development, data analysis, development and deployment of analytics across all SNI digital products, digital marketing execution, customer service, and audience strategy through leveraging data and its management.
Previously, Evans was head of Dow Jones' audience insights and analytics team: a cross-functional and highly specialized group focusing on digital audience growth and strategic research, as well as data analysis for all digital, mobile and offline properties of Dow Jones and Co. (The Wall Street Journal, MarketWatch, Barron's, Factiva).
Prior to joining Dow Jones, Evans was with The Washington Post for 10 years where her last position was chief experience officer and vice president of research. Her team had the directive of making sure The Washington Post had a clear audience strategy across all products, serving as the link between customers' needs and the business's operations.