American Ethanol is a biofuel that is American grown, American made, andAmerican Ethanol is the fuel that powers NASCAR.http://www.youtube.com/watch?v=hKSFqVN6EVo&list=UUHHzyXi_q_fO5A-dd07b_lQ&index=9&feature=plpp_video
•To boost the ethanol industry’s image.•Target a demographic that isn’t likely to use ethanol as an alternative to oil.•Spread the concept that if NASCAR cars can run on ethanol then normal cars can to.
Raise awareness of ethanol as an alternative to oil through advertising and sponsorship.Encourage “brand loyal” NASCAR fans to support American Ethanol because of their partnership.Motivate people to fuel their cars with ethanol.
• For the first time ever, in the 2011 Daytona 500, the NASCAR Green Flag was branded with American Ethanol, representing the continued efforts of NASCAR and its commitment to environmental responsibility.• Something that started in 2011, was that every lap of every NASCAR Camping World Truck Series, NASCAR Nationwide Series and NASCAR Sprint Cup Series race was/will be fueled by Sunoco Green E15 -– a fuel that includes 15% renewable American Ethanol, which is produced from corn grown and harvested on family farms across our country.
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