Enhancement of e commerce industry by eliminating hidden problem areas
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Enhancement of e commerce industry by eliminating hidden problem areas in all department as well as boost sales. This presentation is mainly for SOR model (warehouse concept)
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Enhancement of e commerce industry by eliminating hidden problem areas
- 1. Enhancement of E-commerce Industry by eliminating Hidden problem Areas Rajeev Ranjan
- 2. ProblemAreas • Inventory during Sales return approval: • Box damage(Footwear/Undergarment) • Product without tag • Damage product • PARTNERS • wrong product rcvd not belong to fashionara • Without tag • Sales Return rcvd@warehouse
- 3. Inventory during Sales return approval
- 6. Conclusion • Based upon 2 chart final brand to consider more important: • : BRAND MRP QTY CATWALK 384174 270 INC 5 302660 266 Adidas 170552 78 REDTAPE 141645 52 GAS FOOTWEAR 95088 49 US POLO FOOTWEAR 80169 35 Cobblerz 76872 31 WOODLAND 75315 31 CARLTON 70653 29 CLARKS 70481 28 TIMBERLAND 65860 27 Franco Leone 65570 27 JOVE 62906 26 ROCKPORT 58686 26 STEVE MADDEN 53788 23 Raw hide 52781 20 PUMA 48284 19 LOTTO 44384 19 Reebok 42880 18 ase 36235 18 style centrum 35677 16 ARROW FOOTWEAR 27892 15 BONJOUR 23581 14 Senorita 16585 14 Pavers england 16391 14 Converse 15891 12 HUSH PUPPIES 15495 12 Lamere 15392 12 COCOON 12905 12 Sole threads 11321 10 Lee copper 10893 9 Knotty Derby 10628 9 Total Box damage---------------1331 Total cost for damage box-------2301951rs Solution: 1. Ask Brand for box replacement 2. Prototype developed to used as saleable product: • Prototype Features: • Sealed & compact depend upon brand box size(1 cm allowance each size) • After placing box damage product put a gift wrap on it & close lid for aesthetics appeal. Prototype sample handover to team member
- 8. Boxdamage(undergarment) 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 MRP UPTO 3000 RS MRP
- 9. Conclusion BRAND MRP QTY PERI PERI 46552 61 PRESTITIA 25273 78 Heart 2 Heart 24191 28 LEVIS 19939 189 BIARA 17922 70 Levi's Bodywear 13376 46 SOIE 12725 29 AMANTE 12510 18 HANES 11961 113 DAIKI 11601 74 LOVABLE 8464 18 BLUE STRIPES 7729 15 Floret 6464 30 Enamor 4328 13 French Connection Underwear 3744 6 Tweens 2950 17 Total Box damage---------------839 Total cost for damage box-------240912rs Solution: • For crumpled box we can reused for resale • For damage a prototype to be developed(WIP) Crumpled box sample handover to team member
- 10. UnsaleableProduct Summary Category QC WH Total Unsalable Non Apparel 105 296 401 Apparel 447 1331 1778
- 11. Partner Problem during sales return: • Wrong product rcvd not belong to fashionara • Without tag
- 12. Hangtagmissing • Total Hang tag missing product -----224 pcs • List of hang tag missing till Sep(Fashionara + Partners) HANG TAG MISSING MONTHWISE MONTH TYPE OF CUSTOMER TOTAL MONTH FASHIONARA PARTNER APRIL 9 11 20 MAY 18 44 62 JUNE 19 43 62 JULY 28 39 67 AUGUST 39 34 73 SEPTEMBER 6 21 27 TOTAL 119 192 311
- 13. Hangtagmissing 0 5 10 15 20 25 30 35 40 45 50 APRIL MAY JUNE JULY AUGUST SEPTEMBER FASHIONARA PARTNER
- 14. Wrongproductrcvdnotbelongto Fashionara • List for wrong product rcvd monthwise: PARTNER DETAILS TOTAL MONTH FLIPKART SNAPDEAL APRIL 0 MAY 0 JUNE 21 34 55 JULY 32 9 41 AUGUST 16 13 29 SEPTEMBER 4 4 8 TOTAL 73 60 133 Solution: • For all problems(wrong product + without tag) either return to partner within 2 days or ask for refund.
- 15. Wrongproductrcvdnotbelongto Fashionara 0 5 10 15 20 25 30 35 40 APRIL MAY JUNE JULY AUGUST SEPTEMBER FLIPKART SNAPDEAL
- 16. SalesReturn@warehouse • Mother of all problem lies here: • Without tag(partner + fashionara) • Wrong product not belong to fashionara • Customer refund also get late • List of partner order pending Image In image these orders were kept pending for more than 10 days.
- 17. SalesReturn@warehouse • Solution: • This department to be kept under Quality team • Advantage 1. Customer refund on time 2. Partner problem to be address within a day 3. Others problems return to customer address within a day 4. Train to its member to other areas related to quality & sale.
- 18. ReturnPolicy • In order to avoid without tag product return it is to be clearly mention on website as disclaimer ( without any tag refund will not done) • In case of post usage quality issue image to be shared by quality team to respective merchandiser to raise RTV or debit to vendor so that money will not account to us. • SD team should carry a receipt with complete description of each product. • SD should inspect first tag, then check each product one by one based upon receipt • If customer insist product deliver without tag SD team--- contact------customer support team----contact-----warehouse team. Then take decision.
- 19. Suggestion to improve a bit related to Sale
- 20. Suggestionrelatedtosale • Fashionara Website(Home Page): Website Size(mb) Google 0.1 Amazon.com 1.3 Amazon.in 2.76 Fashionara 5.01 Snapdeal 2.93 Flipkart 2.76 Myntra 2.39 0 1 2 3 4 5 6 Size(mb) Size(mb) Limit is not set for image checking like google & amazon.com • Clicking on inside page like men's, women, etc.,. If we try to come downward it keeps dragging till when product end result website get hanged • Video should be not there to keep website as light as possible instead a link to be created so that customer can watch it if desire.
- 21. Suggestionrelatedtosale • Sales report /Dispatch report/Return Report daily wise to all department head team to track problem areas & to boost more sale related to brand & product • Company promotion on newspaper, hoarding near college campus, tie-up with radio channel related to exciting coupons, participating in annual college campus festival(as Bangalore has more than 60 colleges) • Stock clearance for products(box damage/without tag /wrong product) in 6 month by adding as freebie item/gift/direct sale to customer near warehouse/employee/tie up with local vendor related to retail sector. • Create a value added section on website as exclusive product in terms of quality & price upon recommendation through vendor. • Create a questionnaire (multiple choice A B C D) based upon product/brand/color/shipment etc., on Fashionara FB account or customer mail id.
- 22. THANK YOU