3. dunhill StoreManagement Operations 3
dunhill Store Management Operations
Housekeeping
Our main objectiveis to keep our boutique in primcondition for ease of sales and maximumcomfort of customers.
The followinghas to be done every morning, and followed up by staff in the afternoon shift.
1. Floor Surface: Has to be free from dirt,and to be vacuumed before store opening.
2. Glass panels/ shelves: Have to be free from dirt, and fingerprints.Grooves of shelves have to be vacuumed.
3. dunhill logo: This is always leftout, so be mindful to remove dust from the area. Our logo is our reputation.
4. Cashier desk: All authenticity cards haveto be stamped and placed neatly, alongsideour rows of pricetags. The pricetags
are also tagged and grouped accordingto the amounts for easy identification.Lack of pricetags should be reported to your
supervisor(s) immediately.
5. Wrapped packaging: Our customers may request for gift-wrappingfor items bought. Whenever possible,do prepare
wrapped packagingfor all item categories.This will bemore convenient for yourself as you would not need to waste time
to wrap,and losepotential customers.
6. Stock: Stock card should be updated immediately when there is increaseor removal of stock. Includeyour name and date
when you are updatingthe cards.Placecolored stickers and tagwith correspondingitem number when you are adding
stock.
7. Dustbin: Our dustbin is to be emptied by morning shiftstaff before ceasingshiftdaily.
4. dunhill StoreManagement Operations 4
dunhill Store Management Operations
Product & Stock
Display & Arrangement
All products must be tagged with pricetags, model numbers, and item description for easy identification.
Double- check the prices with m.goldlink.com.sg for inventory prices.
Belts
Belts arearranged accordingto buckletype:
Tongue buckle series (Display and stock on the left)
Panel buckle series (Display and stock on the right)
This is amendable,but only subjectto the management’s approval.Lack of stock of any series can be used to substituteas well.
Ensure the logo is facingtowards the customers at all times.
Belts stock is separated accordingto their series in the respective drawers.
Belts that are not displayed on the rack should be coded with:
Ties
The tie rack should be have a maximum of 20 ties per tier, and arranged accordingto colors,or the seasons they have arrived in.This
is amendable,but only by approval of the management.
Our ties are divided into:
1. Printed silk ties
2. Woven silk ties
3. Knitted silk ties
4. Sevenfold silk ties
All ties have to be leveled, especially thebottom tier. This creates a clean and crisp look, and for easy viewing.
Leather Goods
All leather goods are grouped and displayed accordingto collections,and colors(if applicable).There should be enough stock to
create a complete display,butnot too much to make the display look messy and cluttered. If possible,display all models.
Large leather goods (LLG)
5. dunhill StoreManagement Operations 5
dunhill Store Management Operations
Small leather goods (SLG)
Pricetags of individual products areplaced atthe most easily assessed compartment for LLG, and the bottom left compartment/ slot
for SLG.
Cufflinks/ Misc
All products must have the logo/ designs facingtowards customers.Price cubes of each product should be placed beside the product
as well.
Prior to housekeeping, all products should befree from dust/ fingerprints.
6. dunhill StoreManagement Operations 6
dunhill Store Management Operations
Stock-Take
Daily
All staff should commence daily stock-take,and that begins and accounts for all items availablesincestoreopening. All items sold
that day should be accounted for in the stock-take list.This comprises hidden and display stock.
Weekly
Weekly stock-take should be completed by the staff in the morning shift.This is to be done every Monday before noon. The
completed stock-take should be submitted online.The laptop is provided in the storeroom for your aid.
Do not refer to the catalogueor website for codes. Check each product for their own label s and record accordingly.
Do report any mistakes or products, which are not included in the stock-take listto the management immediately.
Ensure that there are enough preorder forms, repair forms,and membership forms.
7. dunhill StoreManagement Operations 7
dunhill Store Management Operations
Collections arecolor coded as follows:
Sidecar
Bourdon
Chassis
Belgrave
York
Wessex
These can change when collections ceaseto be in production,and has to be amended accordingly.
Products are coded as follows:
1. Simple Card Case
2. 7 Hook Key Case
3. Business Card Case
4. Billfold 8CC
5. Billfold 6CC with 2ID
6. Billfold 4CC & Coin Purse
7. 10CC Coat Walletwith Zip
8. 8CC Coat Wallet
9. Billfold 14CC
10. Mini Organizer
11. Organizer
12. Coin Purse
8. dunhill StoreManagement Operations 8
dunhill Store Management Operations
Preorders/ Repairs
Preorders
Customers can preorder items that may not be availablephysically within our boutiques.Do seek advicefrom the management
before acceptingany preorder.
Your supervisor should beinformed when the customers’ information has been submitted to you.
Placethe form in the Preorder Book once everything is complete.
Payment must be made before submittinga preorder to the management.
Submit the completed preorder to preorders@goldlink.com.sg alongwith photo of preorder form and the product and receipt
number of the sales receipt.
E-mail title should begin:Dunhill TakashimayaPreorder:(ArticleCode)
Repairs
390 Havelock Place#08-05/06
King’s Centre S(169662)
Business Hours:Mon-Fri (9am to 5pm)
customer-service.sg@richemont.com
Stock found damaged by staff should be reported immediately to the management. Providea photo proof and details of product.
All customers should produce
1. Warranty/ Authenticity Card
2. Receipt
3. Customer Data (This is for us to look into our customer databasefor confirmation of purchase)
When all of these are present, allowthe customer to fill in therepair form.
Remind the customer that the total repair costs should be payable by the customer.
Submit the completed repair form to repairs@goldlink.com.sg alongwith photo of repair form and product.
E-mail titleshould begin: Dunhill Takashimaya Repair:(ArticleCode)
9. dunhill StoreManagement Operations 9
dunhill Store Management Operations
Props Usage
dunhill gloves,cuffs,shirts and trays should beused for display presentation to customers. Show customers the valueof the product
by how you treat them.
Belt cutting tools are located at the baseof cashier desk for convenience. Do consultyour supervisor on how to proceed with belt
cutting. (Untrained staff who cut wrongly has to bear the costs.)
After showingof products,all fingerprints mustbe wiped off thoroughly. (Only approved cloth should be used.)
Products and props must be returned to original positions.
10. dunhill StoreManagement Operations 10
dunhill Store Management Operations
Staff Attire/ Appearance
- Appearance guidancecomplies with Takashimaya,to look neat and clean at all times.
- Staff are to be in full black formal attire.
Male: Formal wear (collared white shirt,black pants and black shoes),black tiemustbe present.
Female: Crew neck shirtand black cardigan.
Always look your best at all times.
11. dunhill StoreManagement Operations 11
dunhill Store Management Operations
Sales Report
To improve on the sales,you have to keep track of our tri-hourly increaseof sales.Reportto your supervisor thetotal store’s sales at
12noon, 3pm and 6pm accordingly.
End of day sales reportshould includethe breakdown of individual staff performance,number of transactions,total amountaf ter
GST (gross divideby 1.07) and total number of items sold by productcategory.
Example:
Dunhill 2 Feb 2014
Total: _____ ( )
Person 1: ______ ( )
Person 2: _______ ( )
SLG X3
LLG X 2
Belts X3
Cufflinks X 1
Ties X1
Misc X1
Sales report received from Takashimaya staff should bechecked with our sales on that day and signed. Fileup accordingto date with
the daily sales reportfrom Takashimaya in theoffice.
12. dunhill StoreManagement Operations 12
dunhill Store Management Operations
Membership/Discounts
To qualify to be a member of Goldlink,a minimum of $200 must be spent. Customers areto fill up membership forms (do not acc ept
non-completed forms)
Membership is of a lifetime, and entitles customers to a 5% off duringnon-peak seasons.
IC numbers areused to track membership in POS system.
Repeat alphabets and numbers to customers.
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[Street Address], [City], [State] [Postal Code] [Your Phone] [Your Fax] [Web Address]
Goldlink Asia Group
dunhill Store Management Operations
Takashimaya Boutique
2014](https://image.slidesharecdn.com/a25d7df9-c0b6-43e2-891a-5ae97fbb9d1f-150727071212-lva1-app6892/85/dunhill-store-management-operations-1-320.jpg)
