This document summarizes global mergers and acquisitions (M&A) activity in the marketing and advertising industry. It reports that there were 2 deals tracked in 2022, with an average deal size of $57 million and total deal value of $27.7 billion, down 15% year-over-year. The top three global deals included acquisitions of Blue 449, Epsilon, and Rauxa. The top buyers globally were Proof Analytics, Legacy/Bluefocus, Providence Equity Partners, and CVC Capital Partners. M&A activity is also broken down by region, with details on North America, EMEA, and APAC.
2. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
Global M&A Activities
2
Deals tracked
+5% YoY
Average deal size
USD $57m
Total deal value
USD $27,737m
-15% YoY
489
3. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
1 2 3
Top Three Global Deals
3
Acquired AcquiredAcquired
4. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
Top 10 Global Buyers
4
$
$Proof
Analytics
Legacy/
Bluefocus
Providence
Equity
Partners
CVC Capital
Partners
S4 Capital
Dentsu
Blackstone
Accenture
Bain
Capital
Publicis
Groupe
• Blue 449
(remaining
stake)
• Epsilon
• Rauxa
• MBM
• Kantar
• Droga5
• Pragsis Bidoop
• ?What If!
• Shackleton
• Storm Digital
• Comunica+A
• Ugam
• Happy Marketer
• Filter
• Davanti Consulting
• Vungle
• Firewood
• WhiteBalance
• IMA Influencer
• Marketing Agency
Conversion Works
• ProgMedia
• Teneo
• Smartly.io
• Chime Group
• Leiki
• Bluefocus/ Legacy
• Musqot
411811281311
No. of Deals Deals $ Value
6. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
North America M&A Activities
6
Deals tracked
+7% YoY
Average deal size
USD $72m
Total deal value
USD $19,939m
-11% YoY
276
7. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
1 2 3
Top Three North America Deals
7
Acquired AcquiredAcquired
8. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
Top 10 Buyers in North America
8
$
$
DMI
Cision
The
Stagwell
Group
Genpact
Thoma
Bravo
CVC Capital
Partners
Accenture
Blackstone
Bain
Capital
Publicis
Groupe
• Epsilon
• Rauxa• Vungle
• Teneo
• Droga5
• INSITUM
• Nytec
• Clarity Insights
• JD Power
• Rightpoint
• MDC Partners
• Multiview
• The Search Agency
• TrendKite
• Unmetric
• Pragiti
214131
No. of Deals Deals $ Value
1112
• Kantar
14. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
APAC M&A Activities
14
Deals tracked
-9% YoY
Average deal size
USD $29m
Total deal value
USD $1,974m
-55% YoY
67
15. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
1 2 3
Top Three APAC Deals
15
Acquired AcquiredAcquired
16. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
Top 10 Buyers in APAC
16
$
$Publicis
Groupe
Hotwire
KPMG
Quadrant
Private Equity
S4 Capital
Accenture
Havas
Group
Dentsu
Innocean
Worldwiide
Legacy/BlueFocus
• BlueFocus/Le
gacy
• Wellcom Group
• Happy Marketer
• Redder Advertising
• Davanti Consulting
• Ambient Digital Vietnam
• Ugam• Analytics8
• Futuremove
Automotive
• Apis Group
• BizTech
• Datalicious Korea
• WhiteBalance
• QMS Media
• Love Agency
• Precinct
• MBM
6311
No. Deals Deals $ Value
1 11331
• Think Design
• Langoor
• Shobiz
17. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
MAJOR HOLDING GROUP DEAL VALUE
BY REGION
17
North America
Publicis Groupe
Accenture
The Stagwell Group
WPP
Dentsu
4,048
622
267
182
64
EMEA
Accenture
Deloitte
Dentsu
Havas Group
S4 Capital
701
182
156
105
104
APAC
Innocean Worldwide
Dentsu
Havas Group
Accenture
S4 Capital
192
169
125
125
94