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DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
Global M&A Activities
2
Deals tracked
+5% YoY
Average deal size
USD $57m
Total deal value
USD $27,737m
-15% YoY
489
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
1 2 3
Top Three Global Deals
3
Acquired AcquiredAcquired
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
Top 10 Global Buyers
4
$
$Proof
Analytics
Legacy/
Bluefocus
Providence
Equity
Partners
CVC Capital
Partners
S4 Capital
Dentsu
Blackstone
Accenture
Bain
Capital
Publicis
Groupe
• Blue 449
(remaining
stake)
• Epsilon
• Rauxa
• MBM
• Kantar
• Droga5
• Pragsis Bidoop
• ?What If!
• Shackleton
• Storm Digital
• Comunica+A
• Ugam
• Happy Marketer
• Filter
• Davanti Consulting
• Vungle
• Firewood
• WhiteBalance
• IMA Influencer
• Marketing Agency
Conversion Works
• ProgMedia
• Teneo
• Smartly.io
• Chime Group
• Leiki
• Bluefocus/ Legacy
• Musqot
411811281311
No. of Deals Deals $ Value
www.rthree.com
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
North America M&A Activities
6
Deals tracked
+7% YoY
Average deal size
USD $72m
Total deal value
USD $19,939m
-11% YoY
276
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
1 2 3
Top Three North America Deals
7
Acquired AcquiredAcquired
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
Top 10 Buyers in North America
8
$
$
DMI
Cision
The
Stagwell
Group
Genpact
Thoma
Bravo
CVC Capital
Partners
Accenture
Blackstone
Bain
Capital
Publicis
Groupe
• Epsilon
• Rauxa• Vungle
• Teneo
• Droga5
• INSITUM
• Nytec
• Clarity Insights
• JD Power
• Rightpoint
• MDC Partners
• Multiview
• The Search Agency
• TrendKite
• Unmetric
• Pragiti
214131
No. of Deals Deals $ Value
1112
• Kantar
www.rthree.com
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
EMEA M&A Activities
10
Deals tracked
+16% YoY
Average deal size
USD $40m
Total deal value
USD $5,772m
+3% YoY
143
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
1 2 3
Top Three EMEA Deals
11
Acquired AcquiredAcquired
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
Top 10 Buyers in EMEA
12
$
$Picture
Shop
Dentsu
You &
Mr Jones
SEC
LDC
Deloitte
Cognizant
Proof
Analytics
Providence
Equity
Accenture
• ?What If!
• Hjaltelin Stahl
• Storm Digital
• Shackleton
• Northstream
• Leiki
• Chime Group
• Smartly.io
• Musqot• Pervorm
• Contino• Bluedog
• MSQ Partners
• Instinctif Partners
• HealthCare21
• Porta
• Inside Ideas Group
(Incl. Oliver)
• BJL
• Comunica+A
• Re:Production
• The Farm Group
10311411
No. Deals Deals $ Value
113
www.rthree.com
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
APAC M&A Activities
14
Deals tracked
-9% YoY
Average deal size
USD $29m
Total deal value
USD $1,974m
-55% YoY
67
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
1 2 3
Top Three APAC Deals
15
Acquired AcquiredAcquired
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
Top 10 Buyers in APAC
16
$
$Publicis
Groupe
Hotwire
KPMG
Quadrant
Private Equity
S4 Capital
Accenture
Havas
Group
Dentsu
Innocean
Worldwiide
Legacy/BlueFocus
• BlueFocus/Le
gacy
• Wellcom Group
• Happy Marketer
• Redder Advertising
• Davanti Consulting
• Ambient Digital Vietnam
• Ugam• Analytics8
• Futuremove
Automotive
• Apis Group
• BizTech
• Datalicious Korea
• WhiteBalance
• QMS Media
• Love Agency
• Precinct
• MBM
6311
No. Deals Deals $ Value
1 11331
• Think Design
• Langoor
• Shobiz
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
MAJOR HOLDING GROUP DEAL VALUE
BY REGION
17
North America
Publicis Groupe
Accenture
The Stagwell Group
WPP
Dentsu
4,048
622
267
182
64
EMEA
Accenture
Deloitte
Dentsu
Havas Group
S4 Capital
701
182
156
105
104
APAC
Innocean Worldwide
Dentsu
Havas Group
Accenture
S4 Capital
192
169
125
125
94
Thank You!
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
Greg Paull
18
greg@rthree.com

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R3 2019 M&A League

  • 2. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES Global M&A Activities 2 Deals tracked +5% YoY Average deal size USD $57m Total deal value USD $27,737m -15% YoY 489
  • 3. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES 1 2 3 Top Three Global Deals 3 Acquired AcquiredAcquired
  • 4. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES Top 10 Global Buyers 4 $ $Proof Analytics Legacy/ Bluefocus Providence Equity Partners CVC Capital Partners S4 Capital Dentsu Blackstone Accenture Bain Capital Publicis Groupe • Blue 449 (remaining stake) • Epsilon • Rauxa • MBM • Kantar • Droga5 • Pragsis Bidoop • ?What If! • Shackleton • Storm Digital • Comunica+A • Ugam • Happy Marketer • Filter • Davanti Consulting • Vungle • Firewood • WhiteBalance • IMA Influencer • Marketing Agency Conversion Works • ProgMedia • Teneo • Smartly.io • Chime Group • Leiki • Bluefocus/ Legacy • Musqot 411811281311 No. of Deals Deals $ Value
  • 6. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES North America M&A Activities 6 Deals tracked +7% YoY Average deal size USD $72m Total deal value USD $19,939m -11% YoY 276
  • 7. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES 1 2 3 Top Three North America Deals 7 Acquired AcquiredAcquired
  • 8. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES Top 10 Buyers in North America 8 $ $ DMI Cision The Stagwell Group Genpact Thoma Bravo CVC Capital Partners Accenture Blackstone Bain Capital Publicis Groupe • Epsilon • Rauxa• Vungle • Teneo • Droga5 • INSITUM • Nytec • Clarity Insights • JD Power • Rightpoint • MDC Partners • Multiview • The Search Agency • TrendKite • Unmetric • Pragiti 214131 No. of Deals Deals $ Value 1112 • Kantar
  • 10. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES EMEA M&A Activities 10 Deals tracked +16% YoY Average deal size USD $40m Total deal value USD $5,772m +3% YoY 143
  • 11. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES 1 2 3 Top Three EMEA Deals 11 Acquired AcquiredAcquired
  • 12. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES Top 10 Buyers in EMEA 12 $ $Picture Shop Dentsu You & Mr Jones SEC LDC Deloitte Cognizant Proof Analytics Providence Equity Accenture • ?What If! • Hjaltelin Stahl • Storm Digital • Shackleton • Northstream • Leiki • Chime Group • Smartly.io • Musqot• Pervorm • Contino• Bluedog • MSQ Partners • Instinctif Partners • HealthCare21 • Porta • Inside Ideas Group (Incl. Oliver) • BJL • Comunica+A • Re:Production • The Farm Group 10311411 No. Deals Deals $ Value 113
  • 14. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES APAC M&A Activities 14 Deals tracked -9% YoY Average deal size USD $29m Total deal value USD $1,974m -55% YoY 67
  • 15. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES 1 2 3 Top Three APAC Deals 15 Acquired AcquiredAcquired
  • 16. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES Top 10 Buyers in APAC 16 $ $Publicis Groupe Hotwire KPMG Quadrant Private Equity S4 Capital Accenture Havas Group Dentsu Innocean Worldwiide Legacy/BlueFocus • BlueFocus/Le gacy • Wellcom Group • Happy Marketer • Redder Advertising • Davanti Consulting • Ambient Digital Vietnam • Ugam• Analytics8 • Futuremove Automotive • Apis Group • BizTech • Datalicious Korea • WhiteBalance • QMS Media • Love Agency • Precinct • MBM 6311 No. Deals Deals $ Value 1 11331 • Think Design • Langoor • Shobiz
  • 17. DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES MAJOR HOLDING GROUP DEAL VALUE BY REGION 17 North America Publicis Groupe Accenture The Stagwell Group WPP Dentsu 4,048 622 267 182 64 EMEA Accenture Deloitte Dentsu Havas Group S4 Capital 701 182 156 105 104 APAC Innocean Worldwide Dentsu Havas Group Accenture S4 Capital 192 169 125 125 94
  • 18. Thank You! DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES Greg Paull 18 greg@rthree.com