Parshva Bavishi (IEEE Young Professionals Staff) and Nivas Ravichandran conducted a Brainstorming Activity on how we could keep IEEE relevant for Young Professionals.

1. How to keep IEEE relevant for Young
Professionals
Parshva Bavishi
Nivas Ravichandaran

2. Background information and reasoning
– Segmentation studies
Open discussion
Brainstorming
Conclusions
Workshop plan

3. GOLD was a retention program
We have started creating VALUE, and our membership is growing!
Difficult for the GLOBAL MGA Young Professionals Committee to
have a LOCAL impact
Largest membership benefit that we can provide:
Professional Networking
New IEEE Young Professionals brand offers flexibility and opportunity
to revitalize local affinity groups, and expand global reach
2 Years Later...
Transition from GOLD to Young Professionals

4. Young Professionals, a global view
Promote value of global member network
Build awareness for IEEE products
Generate awareness about technology trends and potential opportunities
Member
Satisfaction
Mobilize an existing affinity group
Mobilize Regional Coordinator and/or Society Liaison(s)
Create micro-volunteering opportunities in Sections without affinity groups
Recruit new volunteers and/or promote succession of current volunteers
Form new affinity group, or revitalize dormant affinity group
Volunteer
Satisfaction
Collaborate with IEEE partners
Students, Women in Engineering, IEEE-USA, Technical Activities, SIGHT, Educational Activities, etc.
Collaborate with non-IEEE partners
Engage in partner outreach and sponsorship activities
Partner
Satisfaction
Enhance Young Professionals awareness to elevate Student members
Drive conference registration or Society membership
Non-member sign-ups in IEEE Collabratec
New member sign-ups
Membership
Growth

5. 120,153 Young Professional Members worldwide*
Region 9:
5,558
Region 1:
6,445
Region 2:
5,774
Region 3:
6,803
Region 4:
5,571
Region 5:
6,586
Region 6:
11,758
R1-6 Total:
42,937
Region 7:
5,667
Region 8:
29,748
Region 10:
36,252
* based on December 2015 Membership Development report

6. IEEE Young Professional Affinity Groups
Leveraging local volunteers: opportunity for global impact
Total number of groups (as of today): 167
Total active groups: ???
– How can we as the leadership committee make it easy for
volunteers to run events and expand the member network?

7. Academic
Promotes highest professional standards
Global
Unbiased source of technical information
Relevant to industry
Innovative
Prestigious
Practical
Expensive
Thought leader
US centric
Approachable
Responsive
Humanitarian
Exclusive
How Young professionalsseeIEEE
BASE: Higher Grade (n=9181), Young Professional (n=2205)
Q22. When thinking about IEEE as an organization, please tell us how much you agree or disagree that each of the words describes IEEE.
Higher Grade Overall Young Professionals
76%
74%
73%
72%
68%
62%
59%
53%
53%
52%
47%
44%
40%
29%
26%
80%
71%
74%
67%
69%
67%
63%
55%
58%
52%
51%
48%
44%
34%
33%

8. 60%
53%
29%
27%
26%
23%
22%
20%
19%
13%
11%
9%
7%
7%
8%
57%
50%
32%
29%
37%
29%
29%
25%
24%
18%
11%
8%
8%
6%
5%
Lack of time due to work demands
Lack of time due to personal demands
Geographical distance
No one I know attends local meetings
Lack of knowledge on how to get involved
Activities are too expensive
I wasn't asked to be more actively involved
Local section, chapter, or group is not very active
Never asked to participate in activities
Difficulty engaging with local IEEE volunteer leaders
Events topics and subject matter are not interesting to…
IEEE not relevant for me in industry
Publications topics and subject matter are not…
Can't find field of interest technical communities of IEEE
Other
High Grade Members
Young Professionals
Barriersforyoungprofessionalspreventingfrombeing moreactive
BASE: Higher Grade (n=9181), Young Professional (n=2205)
Q30. What are the barriers that prevent you from being more actively involved with IEEE?

9. To remain technically current
To obtain IEEE publications
For continuing education
To network with others in the profession
To join IEEE Societies
To enhance my stature within the profession
To enhance my career opportunities
To obtain a reduced registration fee at IEEE conferences
To participate in local IEEE activities
To give back to my profession
To give back to the world community
To have access to discounts on professional & personal services
To access insurance
To participate in standards development
To obtain a Google Apps @IEEE.org - formerly IEEE email alias
To participate in public policy
66%
56%
38%
38%
35%
32%
30%
24%
23%
23%
16%
15%
12%
10%
9%
6%
Reasons tostayin IEEE
BASE: Higher Grade (n=9181), Young Professional (n=2205)
Q4. Which of the following reasons best describe why you continue to maintain your membership with IEEE? Please select
all that apply.
Higher Grade Young Professionals
63%
56%
41%
42%
41%
37%
43%
33%
29%
26%
20%
19%
4%
12%
12%
7%

10. Higher Grade
Young
Professionals
Online access to transactions, journals, and magazines 84% 90%
Online access to conference proceedings 77% 83%
Online access to standards 74% 79%
Conferences 71% 80%
Opportunities for professional networking 67% 74%
Technical Skills 66% 75%
Continuing education opportunities 65% 72%
Promoting the appreciation of technology and our profession to the general public 63% 67%
Open access publishing 62% 71%
Discounts on professional products and services 58% 69%
Interaction with other members 58% 66%
Representation on public policy issues related to the profession 56% 60%
Local meetings with other professionals 54% 64%
Online meetings/webinars 53% 60%
Contributing to the people of the world through humanitarian efforts 49% 59%
Internet video programming of conference highlights, author interviews, and so on 49% 58%
Printed copies of transactions, journals, and magazines 48% 51%
Online career resources 47% 59%
Printed books 47% 50%
Salary and compensation benchmark data in your field 47% 58%
Ability to participate in standards development 45% 55%
Opportunities for leadership roles 44% 56%
Awards and scholarships 43% 61%
Forums and newsgroups 43% 46%
Non-Technical Business Skills 40% 52%
Having access to and obtaining responsive answers from the IEEE Contact Center 39% 47%
Printed copies of standards 38% 40%
Printed copies of conference proceedings 35% 38%
Social networking 32% 45%
Google Apps @IEEE.org account- formerly the IEEE email alias 31% 39%
Insurance and other financial products and services 28% 27%
Importance of IEEE products and services

11. Conclusions
• Barriers
– Lack of time
– Lack of knowledge how to get involved
• Why to stay?
– To remain technically current
– To obtain IEEE publications
– To continue education
• Importance of the services
– Online access to IEEE publications
– Conferences

12. Prompt
Break into teams (4x)
30 minute discussion
– 2 groups will focus on evolving existing services
– 2 groups will focus on delivering a new experience
15 presentation for all teams
Open discussion

13. Proposed actions
Events
– STEP -> Seed funding
– Signature Events – IEEE and non-IEEE conferences
– Crossectional congresses
– Solve: Support for AGs, increase the visibility of IEEE, involve members and
volunteers, educate volunteers and increase networking , industry reps
YPX-plore
Free access for YP to x articles/year
Solve: lack of benefits for YP
Loyalty program
Pokemons of volunteering
Solve: Volunteers engagement
µVolunteering
Platform implemented to Collabratec
Solve: Lack of involvement, succession planning