Aditya Gupta (18-1-2016)

RULES
1. +15 for every correct answer, -10 for every incorrect
answer.
2. +5 on Pass
3. No hints will be provided for any question.

1. “X” is an Indian economist
and philosopher of Bengali
ethnicity, who since 1972 has
taught and worked in the
United Kingdom and the
United States.
He was awarded the Nobel
Memorial Prize in Economic
Sciences in 1998 and Bharat
Ratna in 1999 for his work in
welfare economics.
Identify X

2. “X” was the founder and
first CEO of Tata Consultancy
Services, India’s largest
software consultancy company.
He is frequently referred to as
the “ Father of the Indian
Software Industry ” due to his
significant contribution in
Indian IT industry.
Identify X

3. The goal of the “X" campaign, started by “Y” was getting "real
men" to drink light beer, but they were battling the common
misconception that light beer can never actually taste good. The
campaign was developed by the advertising agency McCann-
Erickson Worldwide.
In 2002, "Catfight", a high-profile commercial in the long-
running “X" campaign, was denounced by critics as depicting
women as sexual objects. The commercial featured Tanya
Ballinger and Kitana Baker fighting over whether the beer tastes
great or is less filling, with the girls stripping each other of their
clothing in the process.
Identify X and Y

X - Great Taste, Less Filling Y – Miller Lite

4. “X” is an international non-partisan group of 300 world
leaders dedicated to achieving the elimination of nuclear
weapons. The initiative, launched in December 2008, promotes a
phased withdrawal and verification for the destruction of all
devices held by official and unofficial members of the nuclear
club.
“X ” was launched in Paris in December 2008 by more than 100
political, civic, and military leaders. There, they announced a
framework plan for the elimination of nuclear weapons, starting
with deep reductions to the U.S. and Russian arsenals.
“X” gave letters signed by more than 90 “X” leaders to President
of the United States Barack Obama and President of the Russian
Federation Dmitry Medvedev, urging them to commit to the
elimination of nuclear weapons.

5. Connect
David Wark Griffeth
Inventor of Hollywood
Charlie Chaplin
Mary Pickford
Douglas Fairbanks

Ans. X – United Artists
American film and
television entertainment
company founded in 1919
by D.W Griffeth, Charlie
Chaplin, Mary Pickford
and Douglas Fairbanks,
with the intention of
controlling their own
interests rather than
depending upon the
powerful commercial
studios.

6. The “X” is a 29 storey building in downtown Mumbai on Dalal
Street, near its intersection with the Mumbai Samachar Marg.
The building is owned and occupied by the Bombay Stock
Exchange (BSE).
Construction of “X” began in the late 1970s, with the building
completed and occupied by the BSE in 1980. It was initially
called BSE Towers. Soon after occupation, following the death of
“Y”, chairman of the BSE since 1966, the building was renamed
in his memory.
The building was a target of the 1993 Bombay bombings.
Identify X/Y

Ans. X – Phiroze Jeejeebhoy Towers
Y – Sir Phiroze Jamshedji Jeejeebhoy

7. Published in November 1995,
then substantially revised about
a year later, The Road Ahead, a
book written by “X”, summarized
the implications of the personal
computing revolution and
described a future profoundly
changed by the arrival of a
global information superhighway.
Identify X

8. In the 1890s, the "horseless carriage" was a relatively new
idea, with no one having a fixed, universal idea of what a car
should look like or how it should work. Most of the first car
builders were inventors, rather than businessmen, working with
their imaginations.
Thus, the invention of the “X” marks an important innovation as
a proto-automobile that would lay the foundation for future, with
more practical designs to follow.
The success of the little vehicle developed by “Y” led to the
founding of “Z” company in 1903.
Identify X, Y and Z

Ans. X – Quadricycle
Y – Henry Ford
Z – Ford

Ans.
Coined the taglines “Just Do It”, “Experience is Everything” and
“Where Do You Want To Go?” for Nike, Old Spice and Microsoft
respectively.
“Make in India” campaign was designed by Wieden+Kennedy

Ans.
Pic 1 – Project Self Driving Car
Pic 2 – Project Wing
Pic 3 – Project Glass
Pic 4 – Project Loon

11. “X” was the founder of the Williams-Sonoma company and
author and editor of more than 100 books on the subject of
cooking. “X” is credited for playing a major role in introducing
French cookware into American kitchens through his retail and
mail order business.
He was an editor or contributor to nearly every cookbook that
Williams-Sonoma has thus far released, including the large multi-
volume Williams-Sonoma Kitchen Library set, co-published by
Time-Life Books.
“X” sold Williams-Sonoma to Howard Lester and Jay McMahan
in 1978 for $100,000.
Identify “X”

13. “X” is a service launched by Government of India in
February 2015 to provide a secure dedicated personal electronic
space for storing the documents of resident Indian citizens.
The storage space (maximum 1GB) is linked to the Aadhaar
number of the user. The space can be utilized for storing personal
documents like University certificates, PAN cards, voter id cards,
etc., and the URI's of the e-documents issued by various issuer
departments.
“X” is one of the key initiatives under the “Y” Programme.
Identify X and Y

Ans.
1. Acquired Braintree, BillMeLater and Xoom
2. Became a wholly owned subsidiary of eBay in 2002. It was
spun off as an independently traded company in July 2015.

15. “X” is a campaign launched by “Y” and “Z” to encourage the
wealthy people of the world to contribute their wealth to
philanthropic causes. In July, 2010 the “X” campaign was
formally announced and Y and Z began recruiting members.
The German technology entrepreneur Hasso Plattner joined “X”
campaign in 2013 and 141 individuals and/or couples were listed
as “pledgers” on the official website by December 2015.
Other signatories of the “X” include Richard Branson, Tim Cook,
David Rockefeller and Sara Blakely.

Ans. X – The Giving Pledge
Y – Warren Buffett
Z – Bill Gates

16. “X” is an advertising agency founded in 1988 by Sam
Crispin.They are known for using viral marketing techniques,
including the Burger King Subservient Chicken and Whopper
Sacrifice campaigns.
In September 2008 the agency created “Y” campaign for
Microsoft. The $300 million advertising campaign was designed
to challenge Apple's Get a Mac campaign by showing everyday
people to be PC users.
The “Y” campaign that followed fought back against Apple’s
campaign and contributed to Windows 7 becoming the fastest
selling version of Windows to date.
Identify X and Y

Ans. X – Crispin Porter+Bogusky/CP+B
Y – I’m a PC Campaign

Ans. Warren Buffett
Pic 1. He was the most famous
student of Benjamin Graham.
Pic 2. CEO of Berkshire
Hathaway
(Founded by Oliver Chace)
Pic 3. Article written by Warren
Buffett

18. “X” is an Indian-born American Sikh physicist known for his
work in fiber optics. He was named as one of the seven 'Unsung
Heroes' by Fortune magazine in their 'Businessmen of the
Century' issue (1999-11-22). He is also known as "Father of Fiber
Optics“.
As an entrepreneur and business executive, “X” has specialized
in the processes of innovation and the management of technology
and technology transfer.
In 1960, he founded Optics Technology Inc. and was chairman of
the board, President, and Director of Research for twelve years.
Identify X

Ans. X – Narinder Singh Kapany

Ans. Richard Branson
Pic 1. His first business venture was
“Student” magazine.
Pic 2. March 2000, Branson was
knighted at Buckingham Palace for
"services to entrepreneurship".
Pic 3. Founder of “Virgin” Group.
Pic 4. Author of the book “Screw It,
Let’s Do It”.

20. “X” is an agreement between a company and an employee
(usually upper executive) specifying that the employee will
receive certain significant benefits if employment is terminated.
“X” is also known as “Change-in-control benefits“. The benefits
may include severance pay, cash bonuses, stock options, or other
benefits.
The first use of the term “X" is credited to a 1961 attempt by
creditors to oust Howard Hughes from control of Trans World
Airlines.
In Europe the highest "change-in-control benefits" have been for
French executives, as of 2006 according to a study by the Hay
Group, a human resource management firm. French executives
receive roughly the double of their salary and bonus in their “X”.
Identify X

21. X’s popularity exploded in 1984 when it launched a wildly
successful ad campaign, “Y”. The simple phrase “Y” was used to
point out the lack of beef in their competitors' burgers and it
quickly became a catch phrase that encapsulated all that was
missing in their audience's lives.
In the commercial, titled "Fluffy Bun," actress Clara
Peller receives a burger with a massive bun from a fictional
competitor, which uses the slogan "Home of the Big Bun". The
small patty prompts Peller to angrily exclaim, “Y"

Ans. X – Wendy’s Y – Where’s The Beef?

Aditya Gupta (18-1-2016)

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