Amrita School Of Business Pragati 2018 TinQ College Quiz Prelims

1. AMRITA SCHOOL OF BUSINESS
PRAGATI 2018
TinQ PRELIMS (with answers)
COLLEGE EDITION
25th January 2018

2. 1*.
Originally from the Pamir and Tien Shan mountain ranges in Central
Asia, X were introduced in the Netherlands in the 16th century. In early
February 1637 after prices reached their peak (upwards of 10,000
guilders for a variant - Semper Augustus) the market for X ______
crashed overnight.
Recently (September 2017), JPMorgan CEO Jamie Dimon compared Y
to X, calling Y a “fraud” and ‘worse than X ______’
For full points, give me X and Y.

3. 1.
X- Tulip
Y- Bitcoin
The Tulip Mania was probably the first
recorded case of an economic bubble.

4. 2
This group comprises 17 percent of Assam's population, scattered over
739 locations in the Brahmaputra and Barak valleys. Their ancestors
were brought during the British period from mostly the Chhotanagpur
plateau and other areas of the present day Jharkhand. Which industry
did this migration build?

5. 2
Tea

6. 3
Connect (Non exhaustive):
govWorks.com
Broadbandsports.com
webvan.com
Pseudo.com
theGlobe.com
eToys.com

7. 3
The Dot Com bubble

8. 4.
A very interesting attempt at
targeting a segment with a
specific problem, what is being
blanked here?

9. 4.
Left Handers

10. 5.
X, Fossoul & Co. a company making hoop iron for barrels, crates, baling
etc. was established in 1867 by August X and family while Friedrich
Alfred Y had established a cast steel factory in Essen in 1811. X AG and
Y completed a full merger in March 1999.
Identify XY the conglomerate based in Duisburg and Essen.

11. 5.
thyssenkrupp AG

12. 6.
The Carob (Ceratonia siliqua), native to the Mediterranean area, has
been in cultivation for at least 4000 years. Carob seeds were believed
to vary very little in mass in earlier times but research has proven that
carob is not unusually invariant in seed mass when compared to other
species.
In modern usage, what term (value standardized in 1907) owes its
origins to Carob seeds?

13. 6.
Carat

14. 7.
This is Tim Williams who is both an
actor and a musician and who did a one
minute commercial for the American
market for a German company.
The Indian equivalent is Abhinav Kumar
who is also the Country Manager (India).
Which company?

15. 7.

16. 7.
The Trivago Guy

17. 8*.
Infotel Broadband Services Private Limited (IBSPL) promoted by Anant
Nahata—the son of Mahendra Nahata, who is the promotor of
Himachal Futuristic Communications Limited (HFCL) – shot into
national prominence twice in June 2010, first by winning all
____________ and then because of a Rs.4800 Crore/$1 Billion
acquisition. Fill in the blanks and what did the acquisition lead to?

18. 8.
22 circles in the 4G auction
Reliance Jio

19. 9.
Which book released in September 2017 (publishers Harper Collins) has
part of the following “reply” as its title?
“I don’t know what you want to call me... Santa Claus...you want to call
me hawk, I don’t know. I don’t go by this. ____________ and
_____________”

20. 9.
I Do What I Do

21. 10.
Which retail chain promoted by stock
broker turned businessman Radhakishan
Damani debuted in the stock markets in
March 2017 with a 114.3% gain on day
one?

22. 10.
Avenue Supermarts / D-Mart

23. 11.
Joseph Lawrence from St. Louis, inspired by Joseph ______ - the
English doctor who pioneered antiseptic surgery - developed his own
surgical antiseptic by 1879, an alcohol-based formula of eucalyptol,
menthol, methyl salicylate, and thymol and named it X in honour of the
English doctor. Lawrence licensed the _____ formula to a local
pharmacist named Jordan Wheat Lambert whose venture Lambert
Pharmacal Company, used it. It was promoted as a cure for multiple
problems, but it was as a cure for Halitosis that X had become a huge
success by the 1920s as a pharmaceutical specialty for dentists. What is
X?

24. 11.
Listerine

25. 12.
Chirp is a B2B technology company whose technology is used by
technology based businesses like Shuttl- an app based office bus
service in Delhi, Amdocs- customer experience services (digital
commerce and payments for telecom & retail customers), Activision
Blizzard- games for children.
Similar technology has been developed by Lisnr and Google.
What technology?

26. 12
Audio data encoding or modulation/demodulation. Data is
encoded into a series of pitches and tones on the sending device, and
decoded on the receiving device

27. 13.
X, which since its inception in the 1940s was 2nd to Y, came up with the
“When you’re only No. 2, you try harder,” tagline in 1962.
After ignoring X for a few years, in 1966—hemorrhaging market share,
its back against the wall—Y began to fight back. “For years, X has been
telling you Y is No. 1,” read the copy on the first response ad. “Now
we’re going to tell you why.”
Give me X and Y.

28. 13
X- Avis
Y- Hertz
Car rental industry

29. 14
Connect the following companies to a twitter conversation in May 2017

30. 14
Rajni on Mahindra Thar in Kaala by Wunderbar films

31. 15*
Balvantray Kalyanji ______ founded X as a small trader of specialty
chemicals, then started manufacturing pigment emulsions used for
textile printing, along with his brother Sushil.
The company’s consumer-facing persona started developing in the
1970s by advertising its Y brand (named partly after a German word for
anything that bonds) when some advertisements were shown on
Doordarshan. Also, the symbol of the brand Y was created under the
guidance Ogilvy and Mather.
What is X and Y?

32. 15
• X-Pidilite
• Y-Fevicol

33. 16
Identify

34. 16
Thomas Piketty

35. 17*
V G Siddhartha, son of a plantation owner
from Chikamaglur in Karnataka, is also the
son-in-law of S M Krishna.
What did VG Siddhartha open the first
outlet of in Bangalore's upscale Brigade
Road in 1996?

36. 17.
Café Coffee Day

37. 18*.
As the New York Times put it in 1996, “no profession is as closely
identified with food as police work is with X.” This association in the US
can be traced to mid 20th century, when police departments started
switching from foot-based beats to driving ones and needed someplace
to park the cruiser, fuel up on caffeine and sugar.
By the late 1950s, two chains- one founded by Vernon Rudolp, based
in Winston-Salem, North Carolina (1937) and the other by William
Rosenberg in Quincy, Massachusetts (1950) had established branches
all over the US adding to the association.
What is X?

38. 18.
Doughnuts/Donuts

39. 19
The name of which Indian sports team (now defunct) was chosen such
that it’s abbreviation mirrored the abbreviation of the owner’s $3.1
Billion conglomerate which owns the 118-year-old power utility CESC, a
supermarket chain and a snack maker?
Need both the team and conglomerate names for full points

40. 19
Rising Pune Super Giants
RP Sanjiv Goenka Group

41. 20
These products contain an ultra-concentrated amount of laundry
detergent, softener and other soap types enclosed in dissolvable plastic
discs.
The specific brand that is at the center of a viral trend/memes recently
was introduced by Procter & Gamble in February 2012 in the United
States.
What?

42. 20
Tide Pods

43. 21
Considered to be the world's first
formally listed public company being the
first company in history to issue bonds
and shares of stock to the general
public, identify the company.

44. 21
United East India Company
United East Indies Company
Vereenigde Oostindische Compagnie
Dutch East India Company,
Dutch East Indies Company

45. 22**.
Which creation (2008-Present) from Green Gold which has been
estimated to be valued at Rs. 300 Crore + has had brand associations
with McDonalds, Dabur Gluco Plus, Del Monte, Johnson & Johnson-
Band Aid, Usha Fans, Asian Paints etc?

46. 22.
Chota Bheem

47. Cut off- 10
Top score- 14