2. Target Audience
• For a production company to be successful they need to target the right
audience and effectively. For example, ‘Warp Films’ who in some cases
have attempted to target the older generation.
• Warp Films are not all about the special effects, they tackle real life
situation and create films that have a sense of social realism.
• Warp Films try to target the older generation as this target audience is
seen as reliable and effective to target. This is down to their disposable
income and what they do in their free time as opposed to the younger
generation (teenagers). Teenagers as an audience are seen as unreliable
due to their income and the technology can access.
3. Example
• An example of where Warp have targeted an older
audience is the film ‘Grow your own’.
]
Grow Your Own is a 2007 British comedy film directed
by Richard Laxton, and written by Frank Cottrell Boyce
and Carl Hunter. It stars Benedict Wong, John
Henshaw, Eddie Marsan, Pierce Quigley, Omid
Djalili, Alan Williams, Philip Jackson, and Olivia Colman.
The film centres around a group of gardeners at a
Merseyside allotment, who react angrily when a group
of refugees are given plots at the site, but after they get
to know them better, soon change their minds. The film
was previously known under the title The Allotment.
4. The Best Exotic Marigold Hotel
Example 2- The Best Exotic Marigold Hotel is
a 2012 British comedy-drama
film, directed by John Madden.
The screenplay, written by Ol
Parker, was based on the 2004
novel These Foolish Things, by
Deborah Moggach, and features
an ensemble cast . The film is
about a group of British
pensioners moving to a
retirement hotel in India, run by
the young and eager
Sonny, played by Dev Patel. The
movie was produced by
Participant Media and Blueprint
Pictures on a budget of $10
million.
5. • These example show how film company’s (e.g.
Warp Films and Blueprint Pictures) try to
target their film at the older generation. The
story-lines don’t consists of any violence or
action which would need special effects.
These film consists of reality and symbolise
social realism which attract the older
audience.
6. Social Realism
• Social Realism, an international art movement, refers to the work of painters,
printmakers, photographers and film makers who draw attention to the everyday
conditions of the working classes and the poor, and who are critical of the social
structures that maintain these conditions. While the movement's artistic styles
vary from nation to nation, it almost always utilizes a form of descriptive or critical
realism.
• One of the first British films to emphasize realism's value as social protest was the
1902 film from U.K. director and Scottish born film pioneer James Williamson, A
Reservist Before the War, and After the War, which memorialized the Boer War
serviceman coming back home to unemployment. Repressive censorship during
1945-54 prevented British films from more radical social positions. (This film would
likely be targeted at the older generation. )
