This was the communications strategy for the last two years.

1. Current Communications Strategy
PKG Center

2. KPIs
Goals
Program
participation
Program
awareness
Celebrate
students’ work
Objectives
Inspire students
Increase
applications
Tactics
Share student
stories
Share information
about programs
Mission
Help MIT
achieve its
mission of
working wisely,
creatively, and
effectively for
the betterment
of humankind.
Vehicles
Social media:
Facebook, Twitter,
Instagram
Email event/
deadline
announcements
Posters/digital
display
PKG Website
Application/registration number
Social content engagement (conversions, likes)
Website page visits
Content
Type
Student photos &
stories/profiles
Upcoming PKG
deadlines/events
Other service and
funding
opportunities
Student successes
such as prestigious
awards
Video
Audience
UNDERGRADUATES
GRADUATES

3. KPIs
Goals
Inspire to donate
PKG Center
awareness
Mission
Help MIT
achieve its
mission of
working wisely,
creatively, and
effectively for
the betterment
of humankind.
Donations #s
Donate page visits
Tactics
In-person meetings
Student
presentations
Share student
stories and
achievements
Content
Type
Student photos &
stories/profiles
Holiday thank you
card
Student successes
such as prestigious
awards
Center-wide
brochure
Video
Infographics
Vehicles
Annual report
Social media:
Facebook, Twitter,
Instagram
Newsletters
PKG Website
Thank you notes
after donation
Objectives
Increase donations
Increase support &
resources
Build relationships
Audience
DONORS
MIT LEADERSHIP