Resume

1. Katie M. Hartnett
2590 Chesapeake Dr. Madison, WI 53719│ (608)-320-9221, hartnett.katie24@gmail.com
Linkedin Profile: www.linkedin.com/in/katiehartnett/
EDUCATION
Michigan State University, East Lansing, MI 12/2015
Master of Science in Market Research (MSMR)
SAS Joint Certificate Programin Marketing Research and Analytics
University ofWisconsin-La Crosse, La Crosse, WI 12/2014
Bachelor of Science in Marketing;Minor in Statistics
 GPA: 3.8, Highest Honors, Dean’s List 7 (of 7) semesters; GMAT Score: 640; Golden Key Society Invitee; Beta
Gamma Sigma Invitee
 Senior Thesis: Self-guided research project using multiple regression models to measure the effects of coming to
college on brand loyalty. “Why Can’t College Students Commit? A Study of Brand Loyalty and the College
Consumer”
EXPERIENCE
University ofWisconsin- La Crosse, La Crosse,WI
Business Manager for School Paper: The Racquet 1/2014-12/2014
 Invoiced and communicated with advertisers for the paper
 Composed weekly payroll for employees and sent subscriptions
 Managed and organized advertising finances
Statistics Tutor 10/2013-12/2014
 Taught and mentored students enrolled in Elementary Statistics
Statistical Consulting Center(SCC) Marketing Intern 1/2014-8/2014
 Created a comprehensive marketing plan
 Created promotional materials including flyers and business cards
 Increased awareness of the SCC by contacting potential clients
Verona Area Girls Softball Association (VAGSA), Verona, WI
Senior Softball Instructor 5/2009-8/2013
 Coached girls ages K-8 at Verona’s eight-week summer softball camp
 Formulated and organized activities/stations on a daily basis
 Collaborated with the VAGSA director and oversaw all other coaches
ConcessionsManager 5/2013-8/2013
 Operated the concession stand at the softball fields and instructed volunteers
 Recorded and reported inventory and finances
LEADERSHIP & SKILLS
 American Marketing Association (AMA) 1/2012-12/2014
Vice President of Programs 9/2014- 12/2014
o Handled all duties of the president in the occurrence of an absence
o Created and executed activities for general members to complete in general meetings
o Implemented and analyzed member satisfaction surveys to measure quality of activities/opportunities
Director of Membership and Involvement 8/2013-8/2014
o Awarded an Outstanding Membership Award from National AMA
o Increased membership 86% from Fall 2012
 Software: All MS Office Products, Qualtrics, SurveyMonkey, SPSS, R Statistical Software
 Certifications: AMA Collegiate Marketing Research Certificate