Meitu’s partnership with PubNative helped them switch their performance business to more effective programmatic advertising solutions, resulting in higher yields and lower maintenance.

1. revenueincrease-
BeautyPlusapp
onAndroid
280%
“AfterintegratingPubNative’s
AdTagandAPI,we’veseen
excellentresultsandamajor
increaseinrevenueonour
BeautyPlusapp.
PubNatiPubNativeisatrustedpartner
thatallowsustoaccess
high-qualityinternationaldemand
withoutjeopardizingthein-app
experienceforourusersandwe’re
lookingforwardtointegrating
moreoverseasapps.”
CYRIONCYRIONWANG
MeituProgrammaticHead
PremiumPhotographyPublisher
MeituGenerates2xMoreRevenue
WithPubNative
MeitujoinsforceswithPubNativetoofferabetteradexperiencefor
itsappusersandtoboostrevenuewithhigh-qualityadcreatives.
revenue
increase
oniOS
86%
China-based technologycompanyand
mobileappspublisherMeitu,Inc.was
foundedbackin2008firstonPCversion
and then evolving to mobilein 2011.
PoweredbyAI,Meituistheglobalinno-
vatorinmobilevideoandphotography.
Specializinginbeauty-themedphotoand
videovideo editing applications and social
mediaplatforms,Meitu’sappproducts
havea totalof308M monthlyactive
users.
Meituwantedaflexibleyetef-
fectivesolutionformonetizing
its photo-editing mobile apps,
particularlyBeautyPlus.Witha
previous focus on monetizing
throughperformanceads,Meitu
requiredareliableandtranspar-
entpartnerthatwouldhelpto
maximizeitsprogrammaticad
revenue.
ABOUTMEITU
MeituchosetointegratePubNative’smonetizationtechnologyviaitsAdTagandAPI
inasmoothandeffortlessprocesswithoutaddinganyadditionalweighttoitsapps.
MeituleveragedPubNative’spremium andglobaldemandtoincreaserevenueby
280%ontheBeautyPlusappforAndroidand86%foriOSwhileofferingapositiveuser
experiencefortheirtargetaudiencesandallowingthem toservemorebrandingads.
Theleadingphotographypublisherwassatisfiedwiththeeaseofadjustingand
optimizingtrafficbasedondifferentadformats,differentgeosanddifferentseasons
tomaximitomaximizeapprevenue.
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GOALS