3. The Solution
◉ Use greywater
◉ Drip irrigation instead of
sprinklers
◉ USP: Effortless greywater,
hands off & user friendly
4. Technological Capabilities
◉ Collect Water
◉ Treat Water
◉Filtration
◉Neutralization
◉Electrodialysis
◉UV light sterilization
◉ Irrigate
◉Drip Irrigation
5. Business Revenue Model
Suppliers
GreyTech Home Builders (Contractors)
Consumer (Homeowners)
Supplies Money
Less Money
Product
Service
Reputation
MoneyProduct
Annual
Subscription
Service
Money
6. Market Potential
○ Number of new houses built in US is trending in the right
direction
○ Number of homes built in 2015 in California: 45,644
○ Courtesy of Duke University..
■ Amt of lawn in US: 40 million acres
■ Irrigation: more than 7 billion gallons
■ Cost to water lawn: $30 billion
7.
8. Marketing Strategy
◉ Target Audience: Home Builders
◉ Statistics
◉ Save $648/yr on water bills
◉ Payback < 5 yrs
◉ Saves > 6,000 gal/month of water at capacity
◉ Installation and Repair service all in one!
◉ 1 yr free subscription for maintenance/repair
($200/yr thereafter)
◉ Hands-off, cutting-edge, green technology
9. Competitors
❖ Direct Competitor: Flotender
➢ Integrated greywater irrigation system that includes filtration,
and UV sterilization.
➢ Consumer required to use grey water friendly products.
➢ Do not offer maintenance subscription.
➢ ~$4,000 for base system.
❖ Biggest supplier: Hunter Industries
➢ Supply low water usage irrigation systems.
➢ Do not offer greywater systems.
10. Financial Projection
◉ GreyTech System: $3,000 for system and installation. Free
maintenance subscription for the 1st yr, $200 every year
thereafter.
◉ Given a 20% increase in sales per month for 1st yr, GreyTech
will break even in 10 months
◉ Major expansions in year 2, will be turning profit again by end of
year 3.
13. Key Milestones
◉ Prototype
◉ Patent (earn sustainability certificate as well)
◉ Perform case studies (Install our system on 2 model archetype homes)
◉ With data collected, pitch to eco-friendly home builders / developers
◉ Hire more employees
◉ Expand to individual homeowners (new market)
◉ Further Product Development (future)
18. Step 1: Install the System
◉ Our expert installation team reroutes pipes from all
showers, bathroom sinks, the washing machine, and the
dishwasher to go through the GreyTech system.
◉ A small area is excavated in the home’s yard, before grass is
laid down, in order to house the treatment tanks.
◉ Drip irrigation tubes are installed before grass is laid down.
19. Step 2: Collect
◉ Whenever a shower, bathroom sink,
washing machine, or dishwasher is used,
the water is routed and stored in the
primary treatment tank.
◉ If more water is used than what is required
to irrigate the lawn, the primary treatment
tank will release the extra water into the
sewage line.
20. Step 3: Four Stage Treatment System
◉ Stage 1: Particulate filtration
◉ Stage 2: pH control
◉ Stage 3: Desalination
◉ Stage 4: UV Sterilization
21. Step 4: Irrigate
◉ Subterranean drip irrigation system nourishes the lawn.
◉ 90-95% of the water that is released from the drip system is
taken up by the grass.
◉ 30% more efficient than traditional sprinkler systems.
22. Step 5: Maintain
◉ $200 annual maintenance subscription.
◉ Technicians come monthly to clean filter
and electrodes, refill pH control modules
and ensure the system is working
correctly.
◉ If anything goes wrong, technicians will
come and repair it as part of the covered
subscription
23. More Technical Information
◉ Water pump to collect water from sinks, shower, and
washing machine
◉ Filter out large particulates
◉ Neutralize the soap or acids by adding acid or base in order
to make salt in water with pH around 6-8
◉ Separate salt compounds from water by splitting salt into
ions that attach to positive and negative electrodes
◉ Water is sterilized using UV light
◉ Then, water is pumped for use in drip irrigation
◉ Drip irrigation: 35% more efficient
24. Story behind the Idea
◉ Drought is prevalent
◉ Water is a scarce resource
◉ Eco-Friendly drip irrigation
systems used in Frey’s Vineyards
◉ How do we be sustainable?
Reuse greywater to water our lawns
using efficient drip irrigation
systems!
