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How to bring human experiences into your work

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This session takes a look at the range of experiences we have as individuals, and what we can draw from our own experiences to improve how we design and build for others.

We looked at how much we delve into that range, how much we shy away from the extremes, from our intuitions, and how we overlook the nuance in favour of the coarse and the safe.

We went through some frameworks that help apply these conversations at work, how you can format insights that feed into design specifications, and we discussed how these principles apply to facilitation and user research, product, and service design.

Why?
We know people are at the core of what we do, but we rarely explore them with as much rigour or subtlety as we do more technical domains. Our best developers, designers, and product managers are rarely able to talk about humans with as much confidence and nuance as they can talk about ruby, typefaces or commercial strategy.

It's hard. Partly because the topic is so subjective - it's so close to all of us, and it's hard to lay claim to being an expert. It can also be confronting, we can lack the vocabulary, and it's easy to be wrong. But what do we lose by holding back from fully exploring the human dimension of the problems we're trying to solve? What tools can we use to make these conversations easier, and focused on product outcomes?

Published in: Design
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How to bring human experiences into your work

  1. 1. How to bring human experiences into your work. Gin Atkins, Head of Product @ginatkins
  2. 2. We know people are at the core of what we do. Yet, our best developers, designers, and product managers are rarely able to talk about people with as much confidence and nuance as they talk about ruby, typefaces or commercial strategy. @ginatkins
  3. 3. @ginatkins
  4. 4. @ginatkins
  5. 5. @ginatkins
  6. 6. @ginatkins
  7. 7. @ginatkins
  8. 8. 1) A tool to help us think and talk 2) A framework to help us document 3) A call to action to help us get better @ginatkins
  9. 9. 1) The tool @ginatkins
  10. 10. H L +- @ginatkins Energy graph - Used in acting - A spectrum of experience - Paul Currie Lightstream Entertainment
  11. 11. H L +- @ginatkins Energy graph - Used in acting - A spectrum of experience - Paul Currie Lightstream Entertainment Angry Excited PeacefulSad
  12. 12. H L +- @ginatkins Energy graph - Used in acting - A spectrum of experience - Paul Currie Lightstream Entertainment Amped Chuffed Depressed Cranky
  13. 13. H L +- Using numbers, after each music track you hear, mark on the graph how it made you feel. @ginatkins
  14. 14. Compare your graphs with the people at your table. - Where do you differ? - Where do you align? - Listen to the language. @ginatkins
  15. 15. 1) 2) 3) 4) 5) The Circle of Life, The Lion King soundtrack Gobbledigook, Sigur Ros Monsters Books and Boggarts, HP soundtrack Pitbull Terrier, Die Antwood Walkaway, Meet Jo Black Tracks @ginatkins
  16. 16. 2) The framework @ginatkins
  17. 17. @ginatkins Don Norman’s 3 Levels of [Emotional] Design Functional The aesthetic - how it looks and makes us feel when we first engage with it. The experience of the product in use. We often think of this level when we think of user experience. The rationalization and intellectualization of a product. Does it appeal to my self- image, to my pride? @ginatkins Visceral Behavioural Reflective Beautiful, sleek, great, clean, gross, ugly Simple, clear, complex, annoying, confusing Cool, shmick, bogan, woke, fab
  18. 18. Source: https://jtbd.info/replacing-the-user-story-with-the-job-story-af7cdee10c27 @ginatkins User Story
  19. 19. Source: https://jtbd.info/replacing-the-user-story-with-the-job-story-af7cdee10c27 @ginatkins User Story Jobs To Be Done
  20. 20. @ginatkins JTBD Functional Emotional When I’m listening to music I want a device that holds all my music So I can listen to anything at any time. When I’m listening to music I want to feel @ginatkins JTBD Functional Emotional When I’m listening to music I want a device that holds all my music So I can listen to anything at any time When I’m listening to music I want a device that looks good So I feel as cool as the artists I’m listening to
  21. 21. @ginatkins JTBD Functional Emotional Both released in 2001
  22. 22. @ginatkins JTBD Functional Emotional
  23. 23. @ginatkins JTBD Functional Emotional
  24. 24. @ginatkins JTBD Functional Emotional
  25. 25. @ginatkins JTBD @ginatkins JTBD What is the functional JTBD? What is the emotional JTBD? - Visceral - Behavioural - Reflective - Other?
  26. 26. 3) The call to action @ginatkins
  27. 27. @ginatkins Draw on your own experience Internal | Emic : From within the social group, from the perspective of the subject. External | Etic : From outside, from the perspective of the observer.
  28. 28. This is us! @ginatkins Draw on your own experience Internal | Emic : From within the social group, from the perspective of the subject. ! " #

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