Recruitment firms and hiring agencies need a robust marketing strategy to create brand recall and be preferred over others. A strategy that let them win their clients' trust.

1. Marketing Strategy For
Recruitment Firms
BRANDING TACTICS FOR IMPACT
PRIYA GUPTA
FEB 2019
All names used in this deck are fictitious

2. Can you help the ambitious professional?
I am Rini..shall pass out from my B-
school soon. Can you get me a good
job?

3. Can you help the COO?
I am Shekhar, COO, Corp Tech. I need
good professionals – young, dynamic,
reliable and steady to manage ground
work operations!

4. Sarah, Talent Acquisition, Corp Tech is apprehensive
Can she trust your recruitment firm?

5. Can you help them?
As a recruitment firm, what marketing
strategy will work for you to solve
Rini’s, Shekhar’s and Sarah’s problems?

6. What you should aim at?
Win Client & Employee trust
To be the first choice in recruitment with a reputation of
being the most credible source of getting valuable
professionals onboard

7. Know thy market
What ails Recruitment firms?
1. Poor quality of candidates who are not the right job fit.
2. Problem of too many applicants
3. Unreliable candidates- who accept the offer and then do
not join.
4. Candidates who do not appear for interviews.
5. Competition landscape : The market is flooded with top
recruitment consultants across the globe.
Organizations need professionals to
run their businesses. Professionals
want to work with good brands.
Recruiting the right set of
professionals is becoming a
challenge.

8. What do you have to offer & who is your
TG?
Value Proposition Identify one and only one key differentiator- which
challenge or key problem is your recruitment firm
addressing?
Specifically answer the question : "Why
Us?‘
"Only we….“ (Can you help the client recruit faster? Or you
can help in getting the perfect fit in the first instance? Do you
have expertise in a particular industry? What about your
organization’s years of experience?
* Tip: Relationships matter most today, can you leverage
them?)
Whom should you talk to?
• Identify ‘Upstream’ and ‘Downstream’
Target Audience (TG)
Upstream TG : ‘Shekhar’ & Sarah (remember them?)
Business Head, CHRO, Talent Acquisition Head; TA
professionals in HR department
Downstream TG : ‘Rini’
Professionals to be hired

9. Smart tactics that will work
1. Brand resonation with upstream TG:
◦ Offer premium content partnered with
leading academic institutions in human
resources to the C-suit :
(newletters/mailers/whitepapers)
◦ ‘By Invitation Only’ events for the C-suit :
stellar speakers/thought leaders in HR to be
key guests, academicians in the field of
Organization Behaviour from top
Universities of the world part of the panel
2. ‘Be found’: Third-party listing – get featured
as premium recruitment consulting firm in
leading job portals
3. Catch them ‘young’ : engaging ‘downstream
TG’ for future brand recall
◦ Have X% recruitment of professionals
belonging to top 10 schools in every stream
◦ Awareness drives in campuses
4. PR and Media Coverage : What’s your firm’s
management’s take on current HR challenges?
What do customers say about you
(testimonials)

10. Winning Customer Trust
is the key!
WHEN YOU ASSOCIATE YOUR BRAND WITH CREDIBLE LEADERS IN
THE WORLD OF HUMAN RESOURCES, YOU WIN CUSTOMER TRUST!

11. Thank you!
-PRIYA