This presentation talks about the defination of attitude of person, different types of it seen in the work place, especially in the Tourism Industry & also gives an idea on how to deal with them.

1. ATTITUDE
Dr. Sandeep Kulshreshtha

2. ATTITUDE
• Represent beliefs and feelings
(that people have about specific
ideas, situation or other people)
• Positive or Negative feelings
towards object
(people, things or situations)

3. FEATURES
• Changes with time and situation
• Related to feelings and belief of
people
• Effect: Behaviour of a person
(positive, negative)
• Learned through experience
• Affect perception

4. COMPONENTS
• Affective component
(Emotional / feeling segment of attitude)
• Congnative
(Related to mental process/ Component-Openion
/belief segment/ bared on knowledge (when children
grow older their cognitive process will be sharper)
• Behavioural component
(An intention to behave in a certain ways- favourable /
unfavourable )

5. JOB RELATED ATTITUDE
• Job involvement
–(Extent person identifiers with his job)
• Organizational Commitment
–(Extent person identifiers with organization)
• Job satisfaction
–(Positive emotional state resulting from job)

6. Tourism Business & Attitude
• Towards work culture
• Towards senior manager & their instructions
• Situation (Covid-19)
• Towards tourists/ suppliers-
– Tour operations/FOREX/Air ticketing etc.
– Transport (IndiGo, Spice jet)- Cancellation
• Towards job (satisfied/ unsatisfied)

7. Changing Attitude
• Provide Feedback
• Positive conditions / situations
• Positive Role Model
• Providing new information
• Use of fear
• Influence of friends/ peer groups/ press/media
• Group membership
• Rewards

8. Thank you
sankul7@rediffmail.com