survey on the brand quality and customer saisfaction : retailer persecive

1. Survey on the brand quality and customer
satisfaction : Retailer perspective
Brands
• Pepsodent toothpaste
• Godrej hair dye
• Vivo mobile phone
• Horlicks energy drinks
PRAVEEN P NAIR
S2 MBA , MACFAST THIRUVALLA

2. PEPSODENT TOOTHPASTE
• seven of the retailers out of ten did have
a good opinion.
• Customers when asked were happy
about the newly updated version of this
product
• its flavor is more intense than they
remember, teeth feels clean

3. • most importantly there happy that this product is
not like those yuppie toothpastes which removes
skin flakes from the interior of the mouth.
• In the matter of price, pepsodent comes at Rs10
to 400 which is suitable for all kind of customers.
• there were no complaints available about the
price

4. GODREJ HAIR DYE
• Majority of the retailers are of the
opinion that customers like the product
mostly because of its catchy ads and
attractive packing
• it is cheaper than other substitutes.
• Whereas there were problems too on
the quality of the product.

5. • Mainly it was about the days that the company
guarantee. 90 days they say, but the customers
were like it wont last even 45.
• another was about the increased amount of
ammonia in the product which ends up in
itching, irritation and hair fall

6. VIVO MOBILE PHONE
• The phone has moonlight effect and the dual
camera mode,
• new and upgrades like slow motion cameras
which were once the pinnacle feature owned
only by the apple users,
• It has strong operative system, attractive look,
wider resolution
• Also has face detection feature , not only on
phone lock but also on apps,
• The prices which suit all sorts of customers
ranging from Rs 7000 to 21000.

7. • The problems reported by the customers were that it
copies the feature of iPhone at many operations like
the screen when phone calls occur, and also the
outer body resembles it.
• Another problem reported was that it hangs too
much
• It has the heating problem.
• These models when mostly concentrated on the
young generation
• They included new features on cameras but the
battery draining problem still the same

8. • The clarity of the speakers is way too low
• And the android upgrade is a tedious problem
for the vivo customers

9. HORLICKS ENERGY DRINK
• Retailers are of the opinion that nowadays more
than the children's drink, the women's Horlicks
and Horlicks lite which were mainly
concentrated on adults are gaining more sales in
the retail stores than their other children
oriented products.
• Products like mothers Horlicks also was a
success for them

10. • Horlicks available in small packages of Rs 10 is also
a having good reviews.
• The main complaints that customers report to the
retailers were about the sugar content.
• There was a report that each 100gm of it contains
13.5gm of sugar and the users most probably were
adding more sugar to it.
• High dosage of it also results in body dehydration

11. THANK YOU