How to Do Content Marketing With Purpose And Direction
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How to Do Content Marketing With Purpose And Direction - This presentation walks you through the areas you need to focus on in order to do better content marketing for startups and small businesses.
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How to Do Content Marketing With Purpose And Direction
- 1. PRATIK DHOLAKIYA www.e2msolutions.com @DholakiyaPratik HOW TO DO CONTENT MARKETING WITH PURPOSE AND DIRECTION
- 2. “MUST FOLLOW” SEO EXPERT TOP 50 CONTENT MARKETING INFLUENCERS WORLDWIDE TOP 100 CONTENT MARKETING BRANDS RECOMMENDED AGENCY www.e2msolutions.com @DholakiyaPratik
- 3. www.e2msolutions.com @DholakiyaPratik SO, WHAT IS CONTENT MARKETING?
- 4. www.e2msolutions.com @DholakiyaPratik “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action.” - CONTENT MARKETING INSTITUTE
- 6. www.e2msolutions.com @DholakiyaPratik “Creating and sharing valuable, free content to attract and convert customers. The type of content you share is closely related to what you sell. You’re educating people so that they know, like, and trust you enough to do business with you.” - COPYBLOGGER
- 9. www.e2msolutions.com @DholakiyaPratik “Creating and sharing valuable, free content to attract and convert customers. The type of content you share is closely related to what you sell. You’re educating people so that they know, like, and trust you enough to do business with you.” - COPYBLOGGER
- 10. CONTENT MARKETING = STORY TELLING FOR SALES www.e2msolutions.com @DholakiyaPratik
- 11. CONTENT MARKETING = STORY TELLING FOR SALES www.e2msolutions.com @DholakiyaPratik AMUL IS A BRAND THAT TELLS GREAT STORIES!
- 12. www.e2msolutions.com @DholakiyaPratik WHY SHOULD YOU DO CONTENT MARKETING?
- 13. LOOK AT THE DATA! www.e2msolutions.com @DholakiyaPratik •9 out of 10 organizations are currently doing content marketing •80% of decision makers prefer information in the form of articles rather than advertisements •78% of CMOs think content is the future of marketing
- 14. LOOK AT THE DATA! www.e2msolutions.com @DholakiyaPratik •9 out of 10 organizations are currently doing content marketing •80% of decision makers prefer information in the form of articles rather than advertisements •78% of CMOs think content is the future of marketing •70% of customers say good content makes them feel closer to the brand •20% of internet users’ time is spent on content-related websites •B2B marketers are using an average of 12 different content marketing tactics
- 15. DON’T LOOK AT THE DATA! www.e2msolutions.com @DholakiyaPratik •9 out of 10 organizations are currently doing content marketing •80% of decision makers prefer information in the form of articles rather than advertisements •78% of CMOs think content is the future of marketing •70% of customers say good content makes them feel closer to the brand •20% of internet users’ time is spent on content-related websites •B2B marketers are using an average of 12 different content marketing tactics
- 16. www.e2msolutions.com @DholakiyaPratik DON’T DO IT BECAUSE EVERYONE IS TELLING YOU TO DO IT. UNDERSTAND THAT IT NEEDS TO BE DONE.
- 17. GOALS DEFINE RESULTS. www.e2msolutions.com @DholakiyaPratik DECIDE WHAT YOU WANT FROM CONTENT MARKETING.
- 18. TRAFFIC OR VIEWS ≠ PROFIT www.e2msolutions.com @DholakiyaPratik
- 19. LIKES OR SHARES ≠ PROFIT www.e2msolutions.com @DholakiyaPratik
- 20. WHO BOTHERS ABOUT YOUR CONTENT? www.e2msolutions.com @DholakiyaPratik •50,000 Apps Downloaded •41 Lakh Google Searches •400 WordPress Posts •33 Lakh Facebook Posts •13 Crore Emails Sent •4 Lakh Tweets Sent (EVERY SINGLE MINUTE)
- 21. MINDSHARE = PROFIT www.e2msolutions.com @DholakiyaPratik
- 22. www.e2msolutions.com @DholakiyaPratik HOW DO YOU GET MINDSHARE?
- 23. www.e2msolutions.com @DholakiyaPratik HOW DO YOU GET PEOPLE TO KNOW, LIKE AND TRUST YOUR BRAND?
- 24. www.e2msolutions.com @DholakiyaPratik I CAN’T TELL YOU WHAT CONTENT TO CREATE.
- 25. www.e2msolutions.com @DholakiyaPratik BUT I HAVE TWO SIMPLE GUIDELINES FOR CONTENT CREATION (AND MARKETING)
- 26. www.e2msolutions.com @DholakiyaPratik BUT I HAVE TWO SIMPLE GUIDELINES FOR CONTENT CREATION (AND MARKETING) (1) BE FIRST
- 27. www.e2msolutions.com @DholakiyaPratik BUT I HAVE TWO SIMPLE GUIDELINES FOR CONTENT CREATION (AND MARKETING) (1) BE FIRST (2) BE DIFFERENT
- 29. BE FIRST www.e2msolutions.com @DholakiyaPratik THE WORLD’S FIRST BANNER AD:
- 30. BE FIRST www.e2msolutions.com @DholakiyaPratik AT&T RAN THIS AD ON HOTWIRED.COM AND GOT 44% CLICK-THROUGH RATE!
- 31. BE FIRST www.e2msolutions.com @DholakiyaPratik TODAY, MORE PEOPLE CLIMB MOUNT EVEREST THAN CLICK ON A BANNER AD
- 34. BE DIFFERENT www.e2msolutions.com @DholakiyaPratik DOLLAR SHAVE CLUB Founded: 2011 One Great Video Views: 18 million GILETTE Founded: 1901 YouTube Videos: 500+ Total Views: 41 million
- 36. KEEP IN TOUCH www.e2msolutions.com @DholakiyaPratik Twitter - @DholakiyaPratik Facebook - Facebook.com/DholakiyaPratik Email – web@pratikdholakiya.com My Website – www.pratikdholakiya.com