2. • Apollo Tyres designs, manufactures and distributes
tires, tubes and flaps for commercial vehicles.
• Founded: 1972
• Industry Sector: Tyres & Rubber products
• Annual Revenue: $2.3B
• Employees: 12,125
• Website: www.apollotyres.com
• Apps: Apollo Sampark, Delivery Tracking Apollo
Tyres, Apollo SFA, Apollo Customer Champions
4. • JK Tyre is an India based manufacturer and supplier
of automotive tires.
• Founded: 1974
• Industry Sector: Tyres & Rubber products
• Annual Revenue: $1.3B
• Employees: 6,734
• Website: www.jktyre.com
• Apps: JK Connect, JK Tyre PitStop
5. • Bridgestone designs, manufactures and
commercializes tyres and rubber products for the
automotive industry.
• Founded: 1931
• Industry Sector: Tyres & Rubber products
• Annual Revenue: $32.4B
• Employees: 142,669
• Website: www.bridgestone.com
• Apps: Bridgestone Retorque, Bridgestone AG Tyres,
Bridgestone Performance Trails
6. Search Engine Optimization
Keywords
Car Tyres 2nd Page Top 10
List
3rd Page Top 10
List
1st Page Top 10
List
Tyres Online 2nd Page Top 5
List
5th Page Top 10
List
1st Page Top 10
List
Tyre Prices 2nd Page Top 5
List
4th Page Top 10
List
1st Page Top 10
List
Tyre Sales 4th Page Top 5 List 1st Page Top 5 List
2nd Page Top 5
List
Buy Tyres Online 5th Page Top 10
List
1st Page Top 10
List
7. Search Engine Marketing
Keywords
Apollo Tyres 1st Page Top 1st Ad
2nd Page Bottom 1st
Ad
JK Tyres 1st Page Top 1st Ad
2nd Page Top 1st Ad
Bridgestone 1st Page Top 1st Ad
2nd Page Top 1st Ad
Cheap Tyres 1st Page Bottom 2nd
Ad
1st Page Bottom 3rd
Ad
Tyre Sales 2nd Page Bottom
2nd Ad
2nd Page Bottom 3rd
Ad
Car Tyres 1st Page Bottom 1st
Ad
8. Likes: 938509 Likes:855194 Likes: 1366654 Likes: 432011
Followers:
117000
Followers:
7629
Followers:
104000
Followers:
342
Social Presence
India
India
35. • Bridgestone has more Search Engine Orientation than others which
is very evident from higher search engine rankings compared to
competitors as their Social media Presence is relatively low
however their Search Engine Ranking is very high.
• But the Social Media Presence affecting the organic ranking of MRF
is evident as MRF also is in the top Search Engine Rankings.
• Advice to Apollo to create a strong search engine optimization plan
with and without social media usage.
• Apollo Tyres & Bridgestone are Implementing Google Ads. Whereas
JK Tyres are lacking the usage of Google Ads.
Analysis
36. • All the top Tyre companies are found to be active on social media.
• As far India is concerned Facebook and Youtube drive Social Media
Campaigns.
• There is little change in different social medias are used.
• Except MRF other companies content is similar.
• Even at national level organic engagements seems to be small.
• More engaging content development is required to ensure that a
differential branding on social media is essential.
• Bridgestone in US is associating with NFL, NHL and performance.
Whereas in India MRF is associating with Cricket and Performance.
• In India the primary goal should be safety and cost than
performance so Apollo Tyres should create more content related to
safety and economy.
Analysis