A Project Study Report Presentation On Truck and Bus Radial segment Title “Major Challenge for tyre Industry” Submitted in partial fulfillment for the Award of degree of Master of Business AdministrationPresentation By :- Ashish Jain Presentant To :- (MBA PART 2nd ) Dean 2011-13 (MAIET-FMS)
•To find the major challenge for tyre industry•To find out market share of JK Tyres.•To understand the marketing strategy of JK Tyres.•To focus on the Marketing mix of JK tyre•To evaluate the limitations of JK tyre.•To analyze the customer’s needs regarding the product and police formulation by the company.•To find out the brand image of JK tyre.
Introduction to the IndustryAbout tyre A tyre is a ring-shaped covering that fits around a wheel rim to protectfrom schok when wheel contact with ground and give better performance.The earliest tires were bands of iron, placed on the wooden wheels used on carts and wagons.First Pneumatic tyre develop in 1845 by Robert Thomson.The first pneumatic tires for cars were brought out by the MichelinBrothers in 1895.Radial ply tyre invented by Michelin in 1913 and and firstintroduce steel belted radial tyre in Europe in 1946.JK TYRE Pioneer in Radial Tyre in Indian market, launched in 1980.
About Indian Tyre Industries :- The origin of the Indian Tyre Industry dates back to 1926 when Dunlop Rubber Limited set up the first tyre company in West Bengal. Transportation industry and tyre industry go hand in hand as the two are interdependent. 10% growth YOY Basis. In 2010-11 record CAGR 22.5%. And expected 17-18 % growth in next five year Currently, the size of the Indian tyre industry is estimated at Rs. 300 billion (0.5% of Indian GDP), as of FY2010-11. The truck and bus tyre segment accounted for 15% of tyres produced in India in FY2011. Industries Average net profit margin is 4%. Out of the 119 million of tyres, 3.7 million units worth Rs 2,877 crore were exported.
Major Tyre Player APOLLO FALCON TYRES LTD. TYRES LTD. BIRLA TYRES GOODYEAR INDIA LTD. BRIDGESTONE INDIA JK TYRE & INDUSTRIES PVT. LTD. LTD. CEAT LTD. MRF LTD. TVS SRICHAKRA CONTINENTAL INDIA LIMITED LIMITED
Key Issues of tyre Organization Introduction to the industriesJK’s Brief Profile JK Tyre was incorporated in West Bengal in February 14, 1951.J K Tyre was named on the name of Lala Juggilal Singhania and Lala Kamlapat Singhania. 3rd largest tyre company in India and 16th largest company in the world. Annual turnover around 4810 crore. No.1 position in Truck and Bus Segment (22% share) Pioneer in Radial tyre in India.
Mission & Vision VISION:-To be amongst the most admired companies in India, committed to excellence. MISSION:- Be a Customer Obsessed Company. No.1 Tyre Brand in India. Most profitable Tyre Company in India. Deliver Enhanced Value to all stakeholders.
Research MethodologyThe study is relied on primary. The primary data is collected through personal interviews using structuredQuestionnaire.Sampling Methods: Observational Survey methodUniverse: -The research work was accomplished in JAIPUR AREA(T.P Nager, S.C Road & VKI, AjmerRoad, Mansarover.Saganer,Tonk Road, Kanakpura ISD). So this is my universeSample Size: -Sample size was 250.Research Instrument: -For this study, for the collection of various data requirement, structured questionnaire is used. Thisquestionnaire contains qualitative and quantitative information of the customers. The questionnairecontains of both open-ended and close ended questions, which would help to know the situation prevailingin the market.Statistical Tools UsedFor the purpose of data analysis, Percentage Method is used for calculation and result was interpreted. No. of Respondents Percentage = ---------------------------×100 Total Respondents
Challenge for Tyre industryIn Jaipur market 9% people use chiness tyre.Customer are not happy with after sale service’s of tyre company.Customer complaint against price of tyre.Customer unsatisfied with tyre company monopoly.Customer complaint continuous down grade quality of tyreJK Radial Tyre In major transport area, JK RADIAL TYRE success to make position inmarket and beat competitor. In kanakpura, VKI and Ajmer road Transporterappreciate jk tyre with respect to claim settlement Better mileage, fleetmanagement service’s
Recommendation and suggestion1. Some customers are not satisfied with the claim policies. as it is not properly clear to the customers why the claim has been rejected.2. Today more people prefer guaranteed tyres*.3. Need to increase relationship with customers.4. Need to provide tyre maintenance training to truck driver.5. Manage Credit Facility to Small Transporter .6. Strong the Product Mix.7. Increase Tie up with automobile companies.8. Make foreign collaboration for increase export.9. Open Service Center for proper maintaince of tyre.
BibliographyBOOKS:1.Philip Kotler, “Marketing Management” 11 ed2.Harper W. Boyd, Jr. Ralph Westfall, Stanley F. Stasch “MarketingResearch” 7 edWEBSITES:1.www.JKtyre.com2.www.ft.com3.www.JKorg.in4.www.moneywork4me.com5.www.allindiarubber.net6.www.atmaindia.org7.www.seekingalpha.com/article/220104-a-look-at-the-global-tire-industry
My Learning During Training•Know about Tyre industry Customer.•Know The Basic of tyre marketing.•Familiyer with Major transport are of jaipur.•Know about fleet management.•Learn about tyre fitment.•Learn about basics of radial Truck tyre.•Understand the Customer Demand Pattern.•Learn about customer Welfare Branding•Learn about Tyre Supply Chain Management.