This document outlines the vision, mission, five forces analysis, BCG matrix, SWOT analysis, core competencies, balanced scorecard, and principles for building a company to last for a tire manufacturing company. The vision is to provide highest quality products and services for total customer satisfaction. The mission is to be the number one tire brand in India and most profitable through customer obsession, high quality tires, and value for stakeholders. The five forces analysis finds supplier bargaining power and rivalry to be high threats. The BCG matrix shows tires as the cash cow. The SWOT analysis identifies innovation, supply chain, and market share as strengths and rising costs and competition as threats. Core competencies are identified as innovation, training, risk-

2. VISION:
 “MRF will at all times provide total customer satisfaction through products & services of
highest quality and reliability”
 To be amongst the most admired companies in India, committed to excellence
MISSION:
 Be a Customer Obsessed Company - Customer First 24x7
 No.1 Tyre Brand in India
 Most profitable Tyre Company in India
 Be a Green Company
 Deliver Enhanced Value to all stakeholders

3. FIVE FORCES:

4. BARGAINING POWER OF SUPLIERS:
HIGH
 Number of suppliers – low
 Availability/ acceptability of raw material substitutes – low
 Switching cost – high
 Tyre industry not the key customer

5. BARGAINING POWER OF BUYERS:
 OEM’s HIGH
 In replacement market MODERATE
 Switching cost LOW

6. THREAT OF NEW ENTRANTS:
LOW, Due to high entry barriers
 Highly capital intensive industry
 High raw material costs
 Shortage of raw material
 Force of rivalry
 High risk

7. RIVALRY AMONG EXISTING COMPETITORS:
HIGH
 Low value added product with high competition
 80% of market share with top 4 players
 Consolidation expected as the industry nearing maturity

9. MAPPING ACTIVITY SYSTEM:

10. STAR
CASH COW DOG
QUESTION MARK
TYRES FUNSKOOL
PAINTS AND COATS PRETREADS
HIGHLOW
MARKETGROWTHRATE
RELATIVE MARKET SHARE
BCG MATRIX:

11. SWOT ANALYSIS:
STRENGTHS:
 Innovation
 Supply chain
 Market share leadership
 Strong financial position
OPPORTUNITES:
 Acquisitions
 Emerging markets & improved lifestyle
 Product & service expansion
 Expansion abroad
WEAKNESS:
 Low R & D
 Rising rubber price
THREATS:
 Price wars
 Competition
 External charges(taxes, policies)

12. CORE
COMPETECE
INNOVATION
TRANNING &
DEVELOPMENT
RISKTAKING
FLEXIBILITY
CORE COMPETENCE:

13. BALANCED SCORECARD:
FINANCIAL
MAXIMIZE
SHAREHOLDER VALUE
CUSTOMER
INTERNAL
BUSINESS
PROCESS
LEARNING &
GROWTH
FULFILL CUSTOMER
EXPECTATIONS
CREATE HIGH QUALITY
PRODUCTS
TRAIN EMPLOYEES
RECRUIT QUALITY
STAFF
MAXIMIZE
OPERATIONAL
EFFECTIVENESS
EXPAND REVENUE
OPPORTUNITIES
LOW COST
MANUFACTURING
MARKS
TOTAL = 29/40
8/10
8/10
6/10
7/10

14. BUILD TO LAST:
1. Strict to core competence
2. Acceptance of mistakes
3. Take risk
4. In sync with vision