Find out how Heatmaps & Session replays helps you find your product-market fit. Learn how it helps product managers to give contextual understanding of product– and your users Link - https://userexperior.com/khatabook-webinar-mobile-analytics

1. UserExperior X Saastitute
Live Webinar on 24th
June 2021 with
Rahul KR
Senior PM, Khatabook
How Khatabook uses heatmaps and session replays to
increase retention

2. Introduction
Vimlesh Gautam and
Rahul KR

3. About Khatabook
* What is Khatabook? What do users use it for?
* What does a typical Khatabook user look like?

4. Product @ Khatabook
* What are some:
-Top metrics you track
-Top questions you have to ask everyday
* What are the tools you use to track them?

5. Q. Where and how– did the need to go
beyond the standard analytics stack
come from?
Q. Why is quantitative analytics not
enough?
Q. Was there any kind of discontent or
lack of enough intelligence?

6. In 2015, NOT using Mobile analytics was a
good indicator of landing into Zombie apps
list.
In 2021, not using Qualitative Analytics is the
surefire way to arrive there.

7. Long-term data collection
- Understanding user frustrations with
heatmaps
- Constant monitoring

8. Example: Clicks on Cashbook

9. Example: Clicks on Cashbook

10. Rage clicks

11. Example 1: New feature launch for
Passbook
Created User Segment
Created funnels
View session Replays

12. Example 2: Replays by device type
Segment by device/screen resolution
Filter bandwidth issues
View session replays

13. Alerts, App Crash and ANR
- Detecting broken experiences
- Fixing short term problems with alerts
- Fixing basic app stability issues like app
crashes and ANRs
- View replays
- Resolve issues

14. Teams and Use-Cases
- Product Management: Testing, Analytics,
Segmentation
- Product Engineering: Detection, Debug
- Product Design/UX/UI: Render testing, New feature
launch, user research
- Customer Support : Ticketing enrichment

15. Q. Why it is surprising that very few people
use a session replay or a heatmap tool on
mobile apps?
Q. Possible Reasons?

16. Targeted qualitative analysis
- Designing funnels for specific user
segments
- How funnels can improve retention

17. Funnels

19. Ideas to test for improving
retention
- Understanding user frustrations with heatmaps
- Understanding user behaviour through session
replays of journeys where most drop outs are present
- Optimising Onboarding experience with session replays
- Possibilities of gamification

20. QnA Session

21. Thank You!