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Cultivating Clear Communication at Morgan Field
- 1. 1ST SEMESTER MBA ITLM AKSHAYA NEERAJA SANIN ASHISH DEVADATHAN ASHWIN PRASHANTH MANAGERIAL COMMUNICATION Case Study Indian Maritime University, Kochi Case Study On CULTIVATING CLEAR COMMUNICATION: A Case study of a multinational agricultural equipment manufacturing company “ MORGAN FIELD” Date :
- 2. Case Summary Communication challenges in a multinational agricultural equipment manufacturing company named Morgan Field. Case Study Indian Maritime University, Kochi
- 3. Case Analysis •MORGAN FIELD Is a multinational agricultural equipment manufacturing company established in 1979 in Australia at Perth •1981 They found a great demand of agricultural equipment in the global market, so they expanded their business territory to African Asian countries like Vietnam, Oman, India, & Nigeria. Case Study Indian Maritime University, Kochi
- 4. Case Study Indian Maritime University, Kochi • In 1979 they started as a family business with 25 employees and in the middle of 20th century they had expanded their employees to 400 and in the late 2022 it had growth of more than 8000 employees. • The company had generated about 52.58 billion us dollars of net sales growth and revenue in 2022 with more than 1 million trusted customers world wide
- 5. Problem Identification Case Study Indian Maritime University, Kochi Key problems • After sales warranty • Lack of communication • Inefficient usage of social media • Misunderstanding and trust issues
- 6. Alternative Solutions Sl No Alternatives Advantages Disadvantages 1 Recruiting well-known social media influencer. Realtime feedback in social media Cost 2 INTERNATIONAL STANDARD TIMING Real-time customer support Overnight shifts 3 After sales warranty Reduce misunderstandings and increase the trust of customers Practical difficulty 4 International managers Real-time co-ordination of company outlets and staffs Travel difficulty Case Study Indian Maritime University, Kochi
- 7. Best Alternative Solution Sl No Alternatives Advantages Disadvantages 1 Recruiting well-known social media influencer. REALTIME feedback in social media Cost 2 INTERNATIONAL STANDARD TIMING Real-time customer support Overnight shifts Case Study Indian Maritime University, Kochi
- 8. Q & A Case Study Indian Maritime University, Kochi • How this problems impact organisations? Customer distraction , dissatisfaction and decline company profit • How do they exist? Trust value of brand , product quality
- 9. Conclusion Case Study Indian Maritime University, Kochi • In conclusion, we have seen that our agricultural equipment manufacturing company “MORGAN FIELD” has a rich history of innovation and adaptation to meet the needs of the industry. Our current product line is a testament to this, with customer satisfaction and loyalty being key indicators of our success. • While we have faced challenges in the market, we have consistently addressed them head-on with an innovative approach to manufacturing. This has set us apart from our competitors and positioned us for future growth and success.
- 10. THANK YOU