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Social Media in Continuing Medical Education: A Pilot Study

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Study examines personal and professional use of social media among people working in continuing medical education. Presented at the 2010 Alliance for Continuing Medical Education Conference.

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Social Media in Continuing Medical Education: A Pilot Study

  1. 1. Social Media in Continuing Medical Education A Pilot Survey of CME Professionals Presented at the 2010 Alliance for CME Annual Meeting : MECCA Section Presented By: •  Jeremy Lundberg, MSSW, CEO of DLC Solutions •  Alicia Sutton, CCMEP, Executive Vice President of Omnia Education
  2. 2. ๏ Brief online survey completed by 141 CME professionals via the Alliance for CME MECCA listserv and LinkedIn Discussion Forums in January 2010๏ Goal: To gather descriptive data on the personal and professional use of social media among CME professionals. ๏ Method: Non-scientific convenience sample.
  3. 3. ๏ 79% use social media (SM) in their personal life.๏ 76% rate themselves as “intermediate” or “advanced” in their SM knowledge.๏ 64% reported their organization uses SM.๏ 54% rate companies as SM “beginner” or “novice.”๏ Only 24% have a formal strategic plan for SM.
  4. 4. 3% 3% 9%26% 1930-39 1940-49 26% 1950-59 1960-69 1970-79 1980-89 33%
  5. 5. 16% 26%7% <10 people 11-25 people 26-50 people 51-75 people 76 and over25% 26%
  6. 6. 5% 5%21% 31% High School Bachelors Masters Doctorate Other (please specify) 38%
  7. 7. 5% 18% 35% CME Coordinator Director of CME Business Development Vice President26% CEO/COO/CFO Other (please specify) 4% 12%
  8. 8. 25% Yes No 75%
  9. 9. 21% Yes No 79%
  10. 10. 16% 24% Beginner Intermediate Advanced 60%
  11. 11. Photo sharing (eg., Flicker) Twitter YouTube Spectator/Lurker LinkedIn Commenter/Reviewer Content Creator Facebook Blog 0% 20% 40% 60% 80% 100%
  12. 12. Twitter YouTube LinkedIn Daily Weekly MonthlyFacebook Blog 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  13. 13. 2%34% Yes No Do not know 64%
  14. 14. 9% 18% Beginner Novice Intermediate Advanced27% 46%
  15. 15. 24% Yes No76%
  16. 16. Development of needs assessment for future CME activities 12 Ongoing engagement with target audience 24 Continuation of learning activities and discussions 15 CME activity promotion and awareness 24 Organization Marketing 22 0 5 10 15 20 25 30
  17. 17. 0% 16% <1 month 17% 3-6 months 12 months No plans currently in place67%
  18. 18. ๏ Jeremy C. Lundberg, CEO. DLC Solutions. ๏  Phone: 267-234-7401 ๏  Email: jlundberg@dlc-solutions.com ๏  Website: www.dlc-solutions.com๏ Alicia Sutton, CCMEP, EVP. Omnia Education. ๏  Phone: 215-237-5892 ๏  Email: asutton@omniaeducation.com ๏  Website: www.omniaeducation.com

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