This PPT was presented to the Panvel Municipal Commissioner for their 1st Anniversary Celebrations by Jade events apart of Crayons Network.

1. PMMC Anniversary Celebrations

2. Positioning
Young & Happening

3. The First Is always Special
Logo option 1 Logo option 2

4. Overview
• PMMC’s 1st year anniversary celebrations will be announced through print, radio and outdoor media and
activations.
• Promotional activities to be carried out across the district.
• Commemorating the hosting of FIFA U-17 World Cup.
• Swachhata would be one of the key factor in PMMC’s 1st year anniversary celebrations ,
• Swachhata campaign and activities aimed for the same would be launched & carried forward after the
anniversary celebrations.

5. Overview
• For creating awareness, activities can be carried out at vantage locations from Kharghar to Panvel. NGOs
and corporates can also be roped in.
• Major Activities would be organised in Central Park Kharghar and Panvel railway station.
• Depending on the foot falls, Malls and Multiplexes will also be important touch points.

6. Proposed Activities & Collaterals
• Panvel on the wheels
• Panvel Carnival
• Swachh Panvel Exhibition: Aimed at proper waste Disposal & Promotion of eco-friendly products.
• A symbolic Football Match to commemorate FIFA U-17 “Age is just a number”
• Booklet on last year’s major achievements and 1 year completion of Panvel Municipal Corporation.
• Print ads and Press releases.

7. Panvel on Wheels
• Two well decorated thematic floats to be flagged off on Oct. 1st.
• The first float will showcase rapid industrialization in Panvel. The second float aims towards Swachhata
awareness.
• Floats will be flagged off from the city center (Collector’s office) to Carnival ground with Jugglers, Ribbon
dancers, Clowns, Magicians, Blue-Green Dustbins as mascots etc..

8. Panvel on Wheels
• School children will carry relevant posters & banners of Panvel along with waste segregation awareness
pla cards. They will also shout out slogans promoting Swachhata in Panvel
• They would be accompanied by a “Celebrity Ambassador” / “Collector” who would also inaugurate the
Carnival.

9. Swachh Panvel Float
• The Front of the float would consist of 2 large cut outs of Blue and Green dustbin which would also list the
items under each category.
• The float would consist of displays like affordable toilets, products made of recycled waste, a compost
machine
• It would also have a collage showing the recycling process and its economical-environmental importance.
• There will be a printed signage listing government’s initiatives & financial help towards making open-
defecation free India.
• The Swachh Bharat song would be played along with a Panvel Jingle intermittently.
• People approaching the float would be distributed compost packets & compost machine leaflets.

10. Swachh Panvel Float
Panvel & Swachhata
Float for Parade
3,50,000 INR per float

11. Panvel Carnival : An Annual Event
• Organize a 4 day festival to celebrate Panvel’s 1st anniversary
• Making citizens aware about accomplishments of Panvel Municipal corporation and take new resolutions
• The “Panvel Celebrity Ambassador” Swachh Bharat Pledge to be taken by the citizen visiting the carnival
• Live screening of the FIFA matches in the Carnival
• Entertainment programs like skit on waste segregation, song and group dance etc
• Traditional Food Stalls
• Eminent Corporate personalities to be invited

12. Carnival (20 elements)
Foam- pool
Bunjee
Sumo Fight
Bull ride

13. Carnival Rides
Trampoline
Aeroplane
Zorb Ball – With Pool

14. Carnival Rides
Zig-Zag slide
Wheel
Small Bouncy
Human Fossball

15. Carnival Rides
Boat with Pool
Fun Bouncy
Big Bouncy
Bumper - Car

16. Carnival Rides
Fossball
Air-hockey
Hammer Game
Trackless-Train
One shot Boxing
Carnival (20Rides): 2,35,000 INR per day
Carnival Performers: 75000 INR per day

17. Carnival - Swachh Panvel Exhibition
Promoting compost machines and eco-friendly products through exhibition as follows:
• Live demonstration of composting machine to create compost from wet wastes generated from food stalls.
• Stalls of products made from non-biodegradable recycled waste.
• Waste Segregation awareness and management workshop.

18. Carnival : Swachh Panvel Exhibition
• Incinerator based healthy sanitary pad disposal machines.
• Low cost good quality individual household washrooms.
• Plantable pencils and pencils made of waste paper.
• Demonstration of Aerobic composters, Bio-Gas plant, Solid waste shredders.
Exhibition Stalls 10 nos.: 100,000 per day

19. • Orion , K-mall, Little world and various other malls in Panvel & Khargar to have promotional activities to
commemorate FIFA and Panvel
• AV on waste segregation and awareness to be screened in multiplexes before shows. AVs to screen in
shopping Malls and organizing a quiz competition on the same along with Blue Green Dustbin Mascots.
• Distribution of Panvel Anniversary kit bags to winners of promotional activities in mall, consisting of eco-
friendly products and stationaries.
Malls

20. “Best out of Waste Competition”
• On weekend, family teams would build things of creative/utility value using non-biodegradable waste. The
innovative creations would be felicitated and families participating would receive Panvel Eco-Friendly
Anniversary Kit.(social media itegration)
• Swaach Panvel Poster making competition.
Engagement

21. • PS4/Xbox gaming console station where
fans can play FIFA game.
• Around 50 Footballs in net may be raised
with branding as a selfie point which
remains suspended throughout the
campaign duration.
FIFA FEVER: Malls

22. • Foosball competition can also be organized where match winner gets promotional goodies.
FIFA FEVER: Malls

23. • FIFA – Fan Family fashion show
• Even the Malls can have a fashion show with cheer girls in different
team jerseys along with a family participating wearing the jersey of
their favorite team and perform a small dance
Participants get FIFA merchandise and the best cheering family gets free
tickets to FIFA tournament match along with a trophy
FIFA FEVER: Malls

24. Motion sensing Football game.
Participants get FIFA merchandise and become part of a
lucky draw
A lucky participant and his family gets free FIFA match
tickets.
Mall Activation per mall(weekends): 400000 INR
FIFA FEVER: Malls

25. PMMC City Scape Decoration
• Decoration with Street Art , FIFA
Country Flags, Non-Bio
Degradable waste articles
City Scape Decoration: As per actuals

26. Football Match :“Age Is Just a Number”
• A symbolic Football Match between
School Teachers / Principals (Govt /
Private) and Govt Officials or Ministers
(from various departments)
Football Match: 100000-250000 INR

27. Taking the Swachhata movement forward:
• Workshops on economic importance of waste segregation awareness and recycling.
• Installation of compost machines at various Govt office canteens and awareness among major hoteliers.
• Adoption of a public area by school, college , society or corporate.
Implementation of these initiatives is very important. However, without public participation, they will not be
effective. It is therefore equally important to generate awareness and amplify these initiatives amongst the general
public, and thus ensure their participation.

28. Activations:
• Various awareness drives for the next 2 months through 2 Swachchata Vans across the district.
• 15 days Radio & print campaign spread across the district.
• Outdoor Branding

29. Miscellaneous:
Creative Retainer: 500000 INR per month
Waste Segregation A.V: 2,50,000 – 3,00,000 INR
Swachhata Awareness Vans (2 Vans) for 1 month: 1500000 INR
Print(7 publications) 600000 INR onwards
Radio: (2 channels) 700000 INR for 15 Days

30. Thank You