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“Policy and Practice for Agrotourism: the Caribbean
Experience”
Ena Harvey, IICA
Ena Harvey
IICA Representative, Barbados
& Agrotourism Specialist
2nd Pacific Agribusiness Forum, Samoa
Policy and
Practic...
3
• Food security exists
when all people, at all
times, have access to
sufficient, safe and
nutritious food to
meet their ...
How do we capitalize on the
opportunities from linkages between
Agriculture & Tourism ?
The facilitation, coordination an...
AGRO
TOURISM
RURAL &
COMMUNITY
DEVELOPMENT
AGRI-FOOD
SYSTEMS
TRADE AND
COMMERCE
FINANCE AND
ECONOMIC
AFFAIRS
ENERGY
AND
EN...
IICA Initiatives (with partners)
 Regional Strategy for Agrotourism (approved at CWA by
Ministers of the Alliance and COT...
IICA Initiatives (with partners)
 1st Caribbean Agribusiness Forum (CTA) – Grenada, 2014
 1st Pacific Agribusiness Forum...
Sample of Recent Publications
Recent Developments at Sub-Regional
and National Levels in the Caribbean
Jamaica: Ministry of Tourism and Entertainment:
T...
Eastern Caribbean States, Suriname,
Trinidad & Tobago
 World Bank Study: Linking Farmers and Agro-Processors to
the Touri...
Ena Harvey
IICA Representative, Barbados
& Agrotourism Specialist
2nd Pacific Agribusiness Forum, August 30, 2016, Samoa
B...
The Journey There
 Signage on road leading to Centre
 Tour Guides (with Samoan logo
shirts) provide information on what
...
Arriving at the Site
 Welcome Centre with branded coconut mats for sitting
 Design of site layout and buildings, walkway...
The Product Offering
 Cocoa
Processing of cocoa beans
Tasting of Samoan cocoa
Final product
 Coconut
Processing of c...
Cocoa Processing
Some suggestions for Upgrading of the
Cocoa Experience
 Video (entire process from harvesting through fermentation, roast...
Dancing cocoa in Grenada and
Trinidad
Coconut Processing
Some suggestions for Upgrading of the
Coconut Experience
 Video (entire process from harvesting on organic farms
through ...
Some ideas for Process
Improvements
 GMPs (floor and ceilings, hairnets, hand washing
stations, sanitary instructions to ...
The Tasting Experience
 No foil or plastic forks,
plastic spoons. Use
banana leaf liners
 Logo spoons for
scooping out j...
Souvenirs and products for
purchase
 Visual art of workers (man, woman)
 Coconut mats with logo
 Coconut cups and spoon...
Ideas for Coconut souvenirs
and products for sale
 Branded coconut cups, spoons, and paddles used in drying
 Plain and F...
Partnerships
 Culinary school, art students, Rum company, videographers
 HACCP consultants
 CTA, PIPSO, SPTO, Ministry ...
2nd Pacific Agribusiness Forum: Ena Harvey "Policy and Practice for Agrotourism: the Caribbean Experience"
2nd Pacific Agribusiness Forum: Ena Harvey "Policy and Practice for Agrotourism: the Caribbean Experience"
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2nd Pacific Agribusiness Forum: Ena Harvey "Policy and Practice for Agrotourism: the Caribbean Experience"

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Promoting regional trade and agribusiness development in the Pacific :
2nd PACIFIC AGRIBUSINESS FORUM

"Linking the agrifood sector to the local markets for economic growth and improved food and nutrition security"
Organised by PIPSO, CTA, IFAD, SPC and SPTO
Tanoa Tusitala Hotel, Apia, Samoa, 29th August -1st September 2016

Published in: Health & Medicine
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2nd Pacific Agribusiness Forum: Ena Harvey "Policy and Practice for Agrotourism: the Caribbean Experience"

  1. 1. “Policy and Practice for Agrotourism: the Caribbean Experience” Ena Harvey, IICA
  2. 2. Ena Harvey IICA Representative, Barbados & Agrotourism Specialist 2nd Pacific Agribusiness Forum, Samoa Policy and Practice for Agrotourism: the Caribbean Experience
  3. 3. 3 • Food security exists when all people, at all times, have access to sufficient, safe and nutritious food to meet their dietary needs and food preferences for an active and healthy life.
  4. 4. How do we capitalize on the opportunities from linkages between Agriculture & Tourism ? The facilitation, coordination and growth of agritourism as a distinct economic activity requires the emergence of institutions and partnerships that can coordinate strategic planning, event management, joint promotion, advertising campaigns and information management.
  5. 5. AGRO TOURISM RURAL & COMMUNITY DEVELOPMENT AGRI-FOOD SYSTEMS TRADE AND COMMERCE FINANCE AND ECONOMIC AFFAIRS ENERGY AND ENVIRONMENT HEALTH TOURISM A MULTI-SECTORAL APPROACH
  6. 6. IICA Initiatives (with partners)  Regional Strategy for Agrotourism (approved at CWA by Ministers of the Alliance and COTED) – 2011  Regional Food Tourism Strategy (with CTO and OAS funding) – 2013  CWA 2013, Guyana: 2 workshops on Investment in Agrotourism and Economic Empowerment of Women in Agribusiness (CTA, WIBDI, SPC, Chef Oliver, Ministers from Samoa and Tonga)  CWA 2014, Suriname: Pacific Ministers from Vanuatu attend CWA and plan for Pacific Week of Agriculture in 2017
  7. 7. IICA Initiatives (with partners)  1st Caribbean Agribusiness Forum (CTA) – Grenada, 2014  1st Pacific Agribusiness Forum, Fiji (Caribbean participation from IICA, CANROP, CAFAN, CABA, Cbn Export, UWI)  2nd Caribbean-Pacific Agribusiness Forum, Barbados, 2015 (Vanuatu, Seychelles, Samoa, Fiji) Chefs’ Development Network Knowledge Sharing Platform Vanuatu Workshop on Agrotourism Policy  Vanuatu Agrotourism Policy Setting Workshop, May 2016
  8. 8. Sample of Recent Publications
  9. 9. Recent Developments at Sub-Regional and National Levels in the Caribbean Jamaica: Ministry of Tourism and Entertainment: Tourism Linkages Hub  Approved by Cabinet decision and established in June 2013 to fulfill the ministry’s mandate to create and sustain linkages throughout productive industries. The hub is funded by the Ministry of Tourism and Entertainment’s Tourism Enhancement Fund  ‘Agro-Tourism Farmers Market’ in the resort area of Negril, aimed at boosting the link between tourism and agriculture and promoting the consumption of local produce.  “We have provided a livelihood for 35 farmers who otherwise, would not have been selling at a market. The first market we reported, J$14 million was exchanged”
  10. 10. Eastern Caribbean States, Suriname, Trinidad & Tobago  World Bank Study: Linking Farmers and Agro-Processors to the Tourism Industry - 2015  Agrotourism Demand Study under EU -10th EDF - 2014
  11. 11. Ena Harvey IICA Representative, Barbados & Agrotourism Specialist 2nd Pacific Agribusiness Forum, August 30, 2016, Samoa Branding the Visitor Experience at WIBDI
  12. 12. The Journey There  Signage on road leading to Centre  Tour Guides (with Samoan logo shirts) provide information on what the tour is about, guidance re cultural norms – Dos and Don’ts to visitors  Tour bus – branding (eg. Café Britt bus, Costa Rica)  Focus on Organic and “Green”
  13. 13. Arriving at the Site  Welcome Centre with branded coconut mats for sitting  Design of site layout and buildings, walkways for physically challenged  Signage re safety, location of restrooms, areas on site  Traditional Meeting house as Welcome Area (emphasize “green” and organic aspects – nothing wasted, no plastic spoons, no foil,  Amenities (toilet facilities (green), gift shop, videos, ATM machine (you want the visitor to spend money !)  Cafeteria with tasting stations (basic kitchen facilities for food preparation)  Seating/ rest area with benches (local wood)  Area for entertainment (dances, drumming, etc)
  14. 14. The Product Offering  Cocoa Processing of cocoa beans Tasting of Samoan cocoa Final product  Coconut Processing of coconuts for Virgin Coconut Oil (VCO) Soap making Product displays (coconut charcoal, expeller press cake, soaps, coconut oil)
  15. 15. Cocoa Processing
  16. 16. Some suggestions for Upgrading of the Cocoa Experience  Video (entire process from harvesting through fermentation, roasting and grinding) with displays of cocoa pods and intermediary products  Simple automation of roasting, shelling and grinding (quality control)  Participation of Visitor (eg. Dancing cocoa, learning how to make Samoan cocoa)  Product differentiation and packaging Upgrading the tasting  Tasting roasted cocoa beans  Serving in coconut cups (not Styrofoam)  Cocoa with coconut milk …. or organic rum
  17. 17. Dancing cocoa in Grenada and Trinidad
  18. 18. Coconut Processing
  19. 19. Some suggestions for Upgrading of the Coconut Experience  Video (entire process from harvesting on organic farms through husking, grinding, drying and expelling of oil) plus charcoal making  Product differentiation and packaging  Branded coconuts for drinking  Coconut water with organic rum  How to make a serving basket (and visitor takes home their basket)  Chocolate coated toasted coconut chips in banana leaf packages with logo
  20. 20. Some ideas for Process Improvements  GMPs (floor and ceilings, hairnets, hand washing stations, sanitary instructions to visitors to protect product safety)  Improved Product handling efficiency – simple conveyor from grating station to drier; elevate press for collection of oil)  Safety signage (hot surfaces, smoke inhalation, graters)  Demos of tests for quality parameters: -  Sample bowls for visitors to feel moist and dried product  Video (incl. how to cut nuts exactly in half, how to build fire under drier)
  21. 21. The Tasting Experience  No foil or plastic forks, plastic spoons. Use banana leaf liners  Logo spoons for scooping out jelly  Logo spoons for tasting oil  Leaflet on benefits of coconut oil  (include cost of spoon in tour fee and tell visitors it is their personal souvenir
  22. 22. Souvenirs and products for purchase  Visual art of workers (man, woman)  Coconut mats with logo  Coconut cups and spoons with engraved logo  Serving basket sets of 6 with assortment of tapa liners  Packaged banana leaf liners  Packaged cocoa paste and roasted cocoa beans in pouch with logo with instruction leaflet on how to make Samoan cocoa  Tapa with cocoa motifs – leaves, pods, beans   Different sizes of tapa (table runners, table mats)  Gift packs of soaps and oils (<3oz for visitors to take in hand luggage)
  23. 23. Ideas for Coconut souvenirs and products for sale  Branded coconut cups, spoons, and paddles used in drying  Plain and Flavoured charcoal in branded bags (Coco-Q)  Coconut charcoal capsules  Packaged expeller press cake in logo bag for sale as animal feed supplement (analysis on bag – fibre, moisture, etc)  Coconut scrub, chocolate/cocoa medallion and massage oil (for spas)
  24. 24. Partnerships  Culinary school, art students, Rum company, videographers  HACCP consultants  CTA, PIPSO, SPTO, Ministry of Tourism, NZ High Commission, IFAD, EU,

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