3. INTRODUCTION
The Indian Premier League (IPL) is a professional Twenty20 cricket
league in India contested annually by franchise teams representing Indian
cities.
The title sponsorofIPL is Vivo Electronics, thus the league is officially
known as the Vivo Indian Premier League.
The IPL is the most-attended cricket league in the world and ranks sixth
among all sports leagues.
In 2010, the IPL became the first sporting event in the world to be
broadcastlive on YouTube.
The brand value of IPL was estimated to be US$3.2 billion in 2014.
According to BCCI, the 2015 IPL seasoncontributed ₹11.5 billion
(US$182 million) to the GDP of Indian economy.
IPL GOVERNING BODY
The IPL Governing Body is responsible for all the functions of the
tournament.
The members are Rajeev Shukla, Ajay Shirke, Sourav Ganguly, Anurag
Thakur, Anirudh Chaudhary.
In Jan 2016, the Supreme Court appointed Lodha Committee to
recommend separate governing bodies for the Board of Control for
Cricket in India (BCCI) and the Indian Premier League (IPL), where
Justice RM Lodha suggested a One State- One Member pattern for the
board.
4. TEAMS IN IPLTILL NOW
1. Delhi Daredevils (DD)
2. Kings XI Punjab (KXIP)
3. Kolkata Knight Riders (KKR)
4. Mumbai Indians (MI)
5. Royal Challengers Bangalore (RCB)
6. Sunrisers Hyderabad (SRH)
7. Rising Pune Supergiants (RPS)
8. Gujrat Lions (GL)
9. Chennai super kings (CSK)
10. Rajasthan Royals (RR)
11. Pune Warriors India (PWI)
12. Kochi Tuskers Kerala (KTK)
5. 13. Deccan Chargers (DC)
SUSPENDED TEAMS
1. Chennai Super Kings (CSK)
2. Rajasthan Royals (RR)
TOURNAMENT FORMAT
Currently, with eight teams, each team plays each other twice in a
home-and-away round-robin tournament. At the conclusion of the
league stage, the top four teams qualify for the finals.
The top two teams play each other in the first preliminary round
match, with the winner going straight to the final while the loser goes
on to the second preliminary round. The third and fourth place teams
play each other to decide who will take on the loser from the first
preliminary round match.
The winner of the second preliminary round match will move onto the
final where the winner will be crowned the Indian Premier League
champions.
TOURNAMENT RESULTS TILL 2019
Year:-
2008
Rajasthan Royals
164/7 (20 overs) Won by 3 wickets
2009
Deccan Chargers
143/6 (20 overs) Won by 6 runs
6. 2010
Chennai Super Kings
168/5 (20 overs) Won by 22 runs
2011
Chennai Super Kings
205/5 (20 overs) Won by 58 runs
2012
Kolkata Knight Riders
192/5 (19.4 overs) Won by 5 wickets
2013
Mumbai Indians
148/9 (20 overs) Won by 23 runs
2014
Kolkata Knight Riders
200/7 (19.3 overs) Won by 3 wickets
2015
Mumbai Indians
202/5 (20 overs) Won by 41 runs
2016
Sunrisers Hyderabad
7. 208/7 (20 overs) Won by 8 runs
2017
Mumbai Indians
129/8 (20 overs) Won by 1 run
2018
Chennai Super Kings
181/2 (18.3 overs) Won by 8 wickets
2019
Mumbai Indians
149/8 (20 overs) Won by 1 run
8. RULES AND REGULATIONS
A team can acquire players through five ways:
1. The annual auction,
2. Signing domestic players,
3. Signing uncapped players,
4. Trading players, and
5. Signing replacements.
Some of the team composition rules are as follows:-
1. A minimum squad strength of 16 players, one physiotherapist and a coach.
2. No more than 10 foreign players on the squad and a maximum of four
foreign players in the playing XI.
3. A minimum of 14 Indian players must be included in each squad.
4. A minimum of six players from the BCCI under-22 poolmust be included
in each squad.
IPL games utilise television timeouts and hence there is no time limit in
which teams must complete their innings. However, a penalty may be
imposed if the umpires find teams misusing this privilege. Each team is
given a two-and-a-half-minute "strategic timeout" during each innings; one
must be taken by the bowling team between the 6th and 10th overs, and one
by the batting team between the 11th and 16th overs.
Individual awards
Orange Cap:-
9. The Orange Cap is awarded for the top run-scorer in the IPL during a season.
It is an ongoing competition with the leader wearing the cap throughout the
tournament until the final game, with the eventual winner keeping the cap
for the season.
Purple Cap:-
The Purple Cap is awarded for the top wicket-taker in the IPL. It is an
ongoing competition with the leader wearing the cap throughout the
tournament until the final game, with the eventual winner keeping the cap
for the season.
SPONSORS LIST OF VIVO IPL 2019.
TITLE SPONSOR
Vivo
Technology Company, Vivo, first signed a title sponsorship deal with IPL
October2015 and has been acting as a suffix to the league since 2016.
OFFICIAL BROADCASTER
Star Sports
Since 2013, Star Sports has been the official broadcasterof IPL.
OFFICIAL DIGITAL STREAMING PARTNER
Hotstar
For many years now, Hotstar has been the digital streaming partner of
IPL in India.
OFFICIAL PARTNERS
Tata Harrier
10. Tata Motors and IPL joined forces in 2018 for three years. While last
year, Tata Nexon was wastly advertised during the course of the league,
this year, we will see Tata Harrier in the front.
Hotstar VIP
For the 12th edition of IPL, Hotstar is launching a special subscription
pack for its viewers.
FBB
FBB’s parent company, Future Group, extended its partnership with the
Indian Premier League by three years in 2018.
Dream11
On 15 March 2019, BCCI made it public that Dream 11 will be one of the
official partners of IPL for the next 4 years starting from 2019. The online
gaming platform will further also look after the ‘Official Fantasy Game’
of IPL.
UMPIRE PARTNER
Paytm
In March 2018, Paytm signed a 5-year Official Umpire Partnership with
IPL.
OFFICIAL STRATEGIC TIMEOUT PARTNER
Ceat
Leading Indian tyre manufacturer, Ceat, has been the strategic timeout
partner of IPL since March 2015.
CO-PRESENTING SPONSORS
PhonePe
Oppo
11. ThumsUp
Vivo
ASSOCIATESPONSORS
Asian Paints
Maruti Suzuki
Swiggy
Big Bazaar
Cadbury Dairy Milk
Vimal Pan Masala
Dream11
Make My Trip
Voltas
MRF
Byju’s
Polycab Wires and Cable
Mobile Premier League (MPL)
Samsung QLED
12. BROADCASTING
On 17 January 2008 it was announced that a consortium consisting of India's
Sony Entertainment Television (Set Max) network and Singapore-based
World Sport Group secured the global broadcasting rights of the Indian
Premier League.
The record deal has a duration of ten years at a costof US$1.026 billion. As
part of the deal, the consortium will pay the BCCI US$918 million for the
television broadcastrights and US$108 million for the promotion of the
tournament.
The initial plan was for 20% of these proceeds would go to IPL, 8% as prize
money and 72% would be distributed to the franchisees from 2008 until
2012, after which the IPL would go public and list its shares.
However, in March 2010, IPL decided not to go public and list its shares.
Sony-WSG then re-sold parts of the broadcasting rights geographically to
other companies.
In 2017 September, Star India won the broadcasting rights to telecast the
tournament for the next 4 years (2018-2022). Star India will broadcastthe
13. tournament in 6 languages (English, Hindi, Kannada, Tamil, Telugu and
Bengali) on 10 Star Sports channels. IPL can turn around the fortunes of any
broadcasting firm. Let’s wait and see what the new folks manage to do with
it.
IPL Controversies:-
1. JINXED START
The cloud of controversies have been hovering upon IPL even before its first
seasonwas played.
The inaugural IPL seasoncoincided with the County Championship season
as well as New Zealand’s tour of England and the ECB and county cricket
clubs raised their concerns to the BCCI over players.
The ECB did not sign ‘No Objection Certificates’ for players. Thus Dimitri
Mascarenhas was the only English player who could sign with the IPL for
the
2008 season.
2. SLAPGATE INCIDENT
If the fours and sixes were not enough to bring attention to the newly
introduced format in 2008, Harbhajan Singh and Sreesanth created a
‘Slapgate’of their own.
This happened after a match when Harbhajan Singh probably could not
digest the defeat of his team and ended up slapping Kings XI speedster
Sreesanth.
Though the actual reasons of conflict between the two players remain
unclear to this day, the paceman was seen crying bitterly on the ground at the
end of the IPL match, which his team won by 66 runs.
3. LALIT MODI SUSPENDED
14. 4. RAVINDER JADEJA'S ONE YEAR BAN
5. DADA OUT OF KKR
6. SRI LANKAN PLAYERS BANNED FROM PLAYING
IN CHENNAI.
7. KING KHAN'S WANKHEDE STADIUM BRAWL
8. 2012 SPOT FIXING SCANDAL
9. 2013 SPOT FIXING AND BETTING CASE.
MARKETING MIX
PRODUCT
IPL stands for Indian Premier League. It is a Twenty20 tournament started
by BCCI.
It is the brainchild of Lalit Modi. It started in the year 2008 and comprises
the players from all over the world. A perfect blend of cricket &
entertainment.
It’s providing a stage for many youngsters to show their performance &
profitable too to Advertisers and broadcasting channels.
PRICE
As far as the IPL pricing structure is concern, The IPL is predicted to bring
the BCCI income of approximately US$ 1.6 billion, over a period of five to
ten years.
All of these revenues are directed to a central pool, 40% of which will go to
IPL itself, 54% to franchisees and 6% as prize money.
The money will be distributed in these proportions until 2017, after which
the share of IPL will be 50%, franchisees 45% and prize money 5%.
The IPL signed up Kingfisher Airlines as the official umpire partner for the
series in an Rs.106 Crore’s (1.06 billion) deal. This deal sees the Kingfisher
15. Airlines brand on all umpires’ uniforms & also on the giant screens during
third umpire decisions.
Sony Entertainment Television signed a new contract with BCCI with Sony
Entertainment Television paying a staggering Rs.8700 Crore’s (87 billion)
for 10 years
PLACE
IPL choosed its venue as India which has population of more than 1.2 billion
people where cricket is not a sportbut a religion.
All the matches takes place at the cricket grounds of the cities participating.
PROMOTION
When Bollywood and cricket met, the result was IPL and it was truly
entertaining to see one’s favourite cricketer as well the Bollywood star on
the same platform. IPL was no doubtan entertaining one. Super stars like
Shah Rukh, Preity, Akshay, Katrina, Hrithik had been a sourcewhich
provided a lot of glam to IPL promotion.
To attract the cricket fans, even team-owners have started selling tickets
personally. Preity Zinta, the co-owner of Kings XI Punjab and Australian
pace man Brett Lee sold the tickets along with their autographs.
PEOPLE
Indian Premier League is mostly targeted for the younger generation youth.
As the generations are very busy with their day to day work with IPL they
get entertainment along with cricket which helps them to enjoy every aspect
of the game.
People are very excited towards IPL as this is only one game that brings
different players of different countries at one platform, for which they tend
to get attracted to see their favourite player perform.
Some of the audiences are also attracted to see their favourite celebrity
cheering for the team.
16. PROCESS
Indian Premier League as a whole is the biggest event of the year for which
months of preparation are to be done. For instance organizing the respective
8 teams who are performing for the event and the most important of all is
marketing the IPL as it has to reach the wide range of audience globally. An
arrangement of stadium where this event is going to be held is also finalized
well before. Finally and most important of all is execution of the Event.
PHYSICAL EVIDENCE
Fun, Music, Entertainment & sports, where can you find that, answer for that
is INDIAN PREMIER LEAGUE. People wait for this season as they get
everything in a joyful bundle.
IPL is also the biggest platform for advertising and promoting different
productor brands which is clearly viewable during the event.
PROS & CONS OF IPL INDIAN PREMIER
LEAGUE
PRO'S OF IPL
Since it has a large potential mass audience, IPL is very attractive as a
marketing communications opportunity, especially for advertisers and
sponsors. Theleague functions under a number of franchises. Each
franchisee is responsible for marketing its team to gain as large a fan-base as
possible. The long-term success ofall of the franchises lies in the generation
of a solid fan-base. The fan-base will generate large TV revenues. Different
fans will pay different amounts to watch their sport. There will be corporate
hospitality, season tickets, away tickets, TV pay- per-view and other ways to
segment the market for the IPL. There is a huge opportunity for
merchandising e.g. sales of shirts, credit cards and other fan memorabilia.
Grounds can also sell refreshments and other services during the games.
Franchise fees will remain fixed for the up until 2017-18, which means that
the investment is safe against inflation which is traditionally relatively high
in India.
17. CON'S OF IPL
The level of competition that the Board of Control for Cricket in India
(BCCI) can generate determines long-term viability of the league. If the level
of competition drops, then revenue will fall. For example, if the top names in
cricket cannot be attracted to India, the appeal of the game will fall. Often
getting hold of the big names is a problem – Australian domestic cricket runs
concurrent with the IPL and if players move from Australia to India to
follow the money then their domestic game will be hit. This is known as
‘Free Agency.’
19. What is PSL?
The Pakistan Super League (PSL) the highest level of professional Twenty20
men's Cricket in Pakistan. The league is a single entity in which each franchise
is owned and controlled by investors. (Conceptis similar with Indian Premier
League).The first season included five teams nominally based in Pakistani
cities. The first season of the PSL was played in a double round-robin format in
United Arab Emirates.
PSL Teams
The official teams list include 4 provincial teams & one federal team
(Islamabad) that are set to take part in the inaugural season.
Karachi Kings
Lahore Qalandars
Peshawar Zalmi
20. Islamabad United
Quetta Gladiators
Sponsors of Karachi Kings
Title sponsor:Bahria Town
Associate Sponsors
1. Summit Bank
2. K-Electric
3. The Arkadians
4. Oye Hoye
5. Shield Corporation Ltd
Official entertainment Partner
1. ARY Digital
2. ARY Zindagi News Partners
ARY News
Sponsors of Lahore Qualanders
Title sponsor:Mobilink (Jazz)
Associate Sponsors:Alkaram
Media Partner: Geo TV
Sponsore of Peshawar Zalmi
Title sponsor: Bahria Town
Associate Sponsors
1. Giggly Boom Boom Bubble
2. Brighto Paints
3. Zong
21. 4. Hi-Tech Lubricant Company
Digital and Logistics sponsors:Yayvo by TCS
Official Regional Media Partner:
1. Khyber News
2. Kay2 TV
3. Pakhtun Entertainment
4. Pashto 1
Entertainment and News Partners:
1. Express News
2. Hum TV
Sponsor of Islamabad United
Leonine Global Investments
News / Media partner: Duniya
Sponsors of Quetta Gladiators
Title sponsor:Edenrobe (a Pakistani clothing company)
Associate Sponsors:
1. Soneri Bank
2. ACM Gold
3. M1 City
4. Shaan-e-Pakistan
Official Communication Partner: Zong
Media Partners: PTV Sports
The Bidding process of Franchise:
22. Announcement of tender inviting bids Potential franchise will submit bids Bids
for one city only Bids will contain two proposals 1. Technical 2. Financial
Awarding Franchise Auction of players 4 2 1 3 6 5
The Players Auction:
The players have been put in 5 categories, those are Platinum, Diamond,
Gold, Silver, and Emerging.
Each franchise will have a budget of $1 million that can be used to spend
on playing and coaching staff. ($1.1 million in caseof supplementary
players)
The Franchises will be paying a fixed price for each player.
Teams need to pick a minimum of 16 players and a maximum squad of
20 with 4 supplementary players.
A minimum salary cap of $985,000 is in place in case teams pick 16
players while in case of 20 players, they can pay a maximum of $1.1m.
Teams need to pick three players from the Platinum, Diamond and Gold
categories.
Five players from the Silver Category will make the PSL Squads while
two will be picked from the Emerging category.
A minimum of 4 Pakistani and 4 foreign players per team.
Sponsors of PSL
The PSL's title sponsorship was awarded to Habib Bank Limited for three years.
Sponsorship deals associated with the league, including the title sponsorship,
are estimated to be worth more than $6 million.
Associate Sponsors
1. Brighto Paints
2. J. a clothing company
3. Triptym
4. Zong
6. Cooland Cool
7. Giggly Boom Boom Bubble
23. 8. ZIC Lubricant Oil
9. Huawei
10. PTCL
11. Qatar Airways
12. Mobilink
13. Pepsi
14. OLX.
Broadcasters' of PSL
Sunset + Vine were awarded rights as official broadcasters forthe first four
seasons of the league as an International Broadcasters.
Ten Sports, PTVSports and Geo Super were awarded broadcastrights in
Pakistan for the first three seasons as a Regional Broadcaster.
24. Webcasters’ of PSL:
In the first season matches were streamed live on YouTube in Pakistan
Worldwide live stream matches on cricket gateway.
→The value of the broadcasting deal was $15 million, with the PCB selling the
global television rights to Tech Front (for 3 years).
PSL Tournament results till 2019
2016
Islamabad United
175/4 (18.4 overs) won by 6 wickets
2017
25. Peshawar Zalmi
148/6 (20 overs) won by 58 runs
2018
Islamabad United
154/7 (16.5 overs) won by3 wickets
2019
Quetta Gladiators
139/2 (17.5 overs) 8 wickets
Benefits for Pakistan Cricket Board (PCB)
A revenue of $2.6 million from the 1st season.
USD 6 million were earned from television rights and gate money.
Increase In viewership in television for the event, around 40% higher than
World Cup.
Talent identification and Development of Sporting talent.
Exposure to the world (Directly and Indirectly)
Future of Pakistan Super league (PSL)
The biggest surprise, however, has been the responsefrom Pakistan’s public.
The people have given the PSL more importance than the 2015 World Cup.
Actually for Pakistan cricket PSL as a turning-point, not just for the country’s
cash- strapped cricket board but also for young cricketers who have missed out
on opportunities to interact with and learn from leading international players,
which is actually brought back by PSL.
PSL will generate revenues of approximately $50 million, according to cricket
board estimates. A 10-year forecast sees the board making profits of $50-60
million. Despite the success ofPSL’s first season, the real test for the cricket
board will be if it can permanently bring the game back home.
Next year, we hope to have at least the opening and closing PSLmatches on
Pakistani soil PSL Chairman Sethi said. “That is the dream.”
