2. WHAT IS CREATIVITY ?
CREATIVITY IS ALL
ABOUT TAKING
CHALLENGES
AND THINKING
OUT OF THE BOX
WHAT IS CREATIVITY ?
3. WHAT IS CREATIVITY ?
CREATIVITY IS DEFINED AS THE TENDENCY
TO GENERATE OR RECOGNIZE IDEAS,
ALTERNATIVES, OR POSSIBLITIES THAT
MAY BE USEFUL IN SOLVING PROBLEM.
CREATIVITY IS A MENTAL AND SOCIAL
PROCESS INVOLVING THE GENRATION OF
NEW IDEAS AND CONCEPT, OR NEW
ASSOCIATION OF CREATIV MIND
BETWEEN EXISTING IDEAS OR CONCEPT
4. NEED FOR CREATIVITY IN BUSINESS
CREATIVE BUSINESS IDEAS SET COMPANIES
APART FROM ONE ANOTHER
CREATIVITY IN BUSINESS MAKES THE WORKING
ENVIRONMENT LESS MONOTONOUS
CREATIVITY HELPS BUSINESS TO ADAPT WITH
CHANGING BUSINESS ENVIRONMENT
5. CREATIVITY PROCESS
STEP 1
STATE WHAT SEEMS TO BE THE
PROBLEM
STEP 2 FIND THE INSIGHTS OF THE PROBLEM
STEP 3 RESTATE THE PROBLEM
FIND ALTERNATIVESSTEP 4
STEP 5 EVALUATE ALTERNATIVES
STEP 6 IMPLEMENT AND EVALUATE RESULT
6. WHAT IS INNOVATION ?
“ IMPLEMENTING
NEW IDEAS THAT
CREATE VALUE”
-INNOVATION
NETWORK U.S.A
7. WHAT IS INNOVATION ?
INNOVATION IS ABOUT CREATING VALUE AND
INCREASING EFFICIENCY, AND THEREFORE
GROWING YOUR BUSINESS
8. NEED FOR INNOVATION
INNOVATION REDUCES WASTE AND
ENVIRONMENTAL DAMAGE
CREATES GROWTH, INCREASES PRODUCTIVITY AND
AVOID STAGNATION
CREATE MORE INTRESTING WORK FOR EMPLOYEES