Lets get started on a transformative journey as we delve into the art of personal branding and the magnetic force of opportunities. Explore the foundational elements of a robust personal brand and unlock the secrets to becoming a magnet for meaningful opportunities. We'll guide you through crafting a solid personal brand framework, featuring real-world case studies that highlight the impact of intentional branding. Discover practical tips and actionable insights to immediately elevate your personal brand, regardless of your career stage. Join me, Prajwal Bhattarai, on this empowering exploration, and let's navigate the path to success together.

1. Personal BRANDING
&
Opportunity MAGNETISM

2. Hello!
2

3. Synopsis
Let’s start with the first set of slides.
1

4. Know your Potential
• Youth have a unique opportunity to shape their personal
brand from an early age.
• Crafting a strong personal brand is essential for career
success.
• Practical Tip: Start by exploring your interests, hobbies,
and talents to define your personal brand.
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5. 5

6. What Comes First?
Learning
Or
Branding?
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7. Learning comes first.
Continuous learning enhances your personal brand.
 Where branding brings reputation, learning increases knowledge.
 Branding targets potential customers, and learning targets emotions.
 Branding promotes value while learning creates value.
 You make a brand for the customers, but you do learn for yourself and
empower.
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8. BIG
CONCEPT
You can’t have a good branding strategy without
knowing yourself
 BRANDING = IDENTITY
 LEARNING = MEDIUM TO PROVE IDENTITY
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9. 9
 Assess your skills, knowledge, and work on an authentic
personal brand simultaneously.

10. Building a Youthful,
Personal Brand Strategy
2 Recommendation: Leverage social media and
online platforms to showcase your skills and
passions.
Formula: Youthful Personal Brand =
Authenticity + Digital Integration + Vision.

11. Building a Youthful,
Personal Brand Strategy
2

12. As relationship marketing was born,
we need three more “P’s:”
 The People - interactions with people through the
multiple channels available today (primarily digital).
 The Process - the customer’s “journey”
 The Physical environment - the arguments and
tangible elements used to convince the customer.

13. 13
"If you don't have a competitive advantage, don't compete." - Jack Welch
MORE FORMULA?
Personal Brand = Passion + Expertise + Consistency + Action Plan
PRACTICAL FORMULA

14. 14
Youthful Magnetism Strategies & Digital Presence
Practical Tips:
 Create a professional online presence on LinkedIn and other relevant
platforms.
 Regularly update your skills and seek feedback from peers and mentors.
 Set achievable goals and milestones for your personal brand development.
 Start by identifying your core values and strengths.
 Engage in continuous learning and skill development.
 Engage with mentors and industry professionals for guidance and
networking.

15. Networking for Success
Networking is a powerful tool for opportunity
magnetism.
Fact: 70% of jobs are not published publicly (Career
Sherpa).
Example: Elon Musk's extensive network helped
him secure funding and partnerships for SpaceX and
Tesla.
3

16. “
“Don’t tell us all the
reasons this might not
work. Tell us all the
ways it could work.”
▸ John Wood – Founder of Room To Read
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17. MY FAVOURITES
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Jean Henry Dunant
(Founder, Red Cross)
1st NOBLE PEACE
PRIZE WINNER 1901
Prof. Muhammad Yunus
(Founder, Grameen
Bank)
NOBLE PEACE PRIZE
WINNER 2006
Dr. Verghese
Kurien
(AMUL)
FATHER OF THE
WHITE
REVOLUTION IN
INDIA
Jimmy Wales
(Founder, Wikipedia)
MULTILINGUAL
FREE ONLINE
ENCYCLOPEDIA.

18. Creating a TOOLBOX
for moving from IDEA
to OPPORTUNITY to
YOUR PROFESSIONAL
BRAND
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19. 1. CREATE VISION.
2. ADD SOCIAL CAUSE/IMPACT.
3. PLAN FOR STANDARIZATION.
4. EXECUTE FOR ACTION.
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Want big impact?

20. 20

21. UNDERSTANDING
THE ESSENTIALS
OF PERSONAL
BRANDING
THROUGH
OPPORTUNITY
5

22. WHY to EXPLORE opportunities?
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23. 74%
▸ of Gen Z consider their personal brand and digital
presence important for future career success
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Source: Morning Consult

24. INTERN
TO LEARN
& START WORK
VOLUNTEER
TO CONTRIBUTE
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FOR STABILITY

25. CREATING AN
ACTION PLAN
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27. SELF ASSESSMENT AND EVALUATION IS NECESSARY

28. TECHNICAL OPPORTUNITY ASSESSMENT

29. Roadmap of ACTION PLAN
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1 3 5
6
4
2
DEFINE
OBJECTIVES
ALLOCATE
TASKS &
RESOURCES
MAKE PLAN &
COLLABORATIONS
CREATE
TEAM SET GOALS
EXECUTE
WITHIN
DEADLINES

30. 30
SET SMART GOALS

31. ACTIVITY TIMEINE IS
IMPORTANT
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2021 2022 2023 2024

32. SWOT Analysis
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STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS

33. Competitor Matrix
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LOW
VALUE
1
HIGH
VALUE
1
LOW VALUE 2
HIGH VALUE 2
You
Competitor
Competitor
Competitor
You
Competitor
Compe
titor

34. As an academic activist, my viewpoint is,
‘If you start from scratch, do smart work and know
how to lead, you can accomplish marvels in life’.
(BE SMART & CRAZY ON WORK)

35. 20 MINUTES
ON CLASS

36. GLOBAL
REACH
INNOVATION
Our process is easy
MY STORY – ON SOCIAL ENTREPRENEURSHIP
FOUNDATION
 RECEIVED VARIOUS NATIONAL & INTERNATIONAL AWARDS.
 ACADEMIC CALENDER & GLOBAL NETWORK.
 MULTIPLE WORLD RECORDS IN PROJECT MANAGEMENT.
 ACCREDITATIONS FROM GLOBAL ORGANIZATIONS.
 RECEIVED PRESIDENTIAL AWARD FOR SDG 4.

37. Credits / Bibliography
 How Brands Become Icons by Douglas B. Holt
 The Psychology of Persuasion by Robert Cialdin
 The New Rules of Marketing and PR - by David Scott, 2017
 Marketing For Tomorrow, Not Yesterday by Zain Raj
 Positioning: The Battle for Your Mind by Al Ries and Jack Trout
▸

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39. Thanks!
ANY QUESTIONS?
THAT’S MY TIME !
YOU BEEN A LOVELY AUDIENCE. Stay Safe
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