Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Malaysian Food Barometer - a survey to study the consequences of modernization for ethnic food patterns

4,744 views

Published on

Malaysia society is experiencing rapid urbanisation and modernization. A sizeable new middle class has emerged and the traditional ways of life and eating habits of the different ethnic communities are changing. For many years, nutritional surveys have been capturing the transformations of food consumptions. To date a comprehensive survey focusing on the socio-cultural determinants of food habits at the national level have not been reported. The purpose of the Malaysian Food Barometer is to fill this gap. This PPT presents the conceptual framework and the methodologies used to investigate the eating practices and cultural representations on food and eating in a multicultural context.

Published in: Food, Technology, Business
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Malaysian Food Barometer - a survey to study the consequences of modernization for ethnic food patterns

  1. 1. 1 Malaysian Food Barometer Prof Jean Pierre Poulain Chair of « Food Studies: Food, Cultures and Health » TAYLOR’S TOULOUSE UNIVERSITY CENTER 22th Mai 2014
  2. 2. Plan  1 Malaysian context  2 The purpose of the barometer  3 Some findings  4 Next step 2
  3. 3. Obesity and NCD in Malaysia • Overweight and obesity have doubled over the past decade among adult from 21% in 1996 to 43% in 2006 (Lim et al., 2000; MOH, 2008) and recently it was reported at 44.5% (MOH, 2011), high among adolescents, 19% (Poh et al., 2003) and children from 20.7% in 2002 to 26.1% in 2008 (Ismail et al., 2009). • Among the available tools to prevent and deal with the development of obesity are nutrition and food education and they should play a leading role.
  4. 4. Malaysia Health Policy
  5. 5. “As income rise and behaviour changes, certain health risks increase. Sedentary or stressful lifestyles, unhealthy food intake (…), lead to higher incidences of chronic conditions such as diabetes, hypertension and cardiovascular diseases. These conditions have significant implications on healthcare costs and drive increasing demand for relatively expensive treatment and long-term rehabilitative care.” (Ministry of Health Malaysia, 2010)
  6. 6. “The accelerated phase of industrialization and urbanization in recent decades has inevitably brought about changes in lifestyles of Malaysians. Changes in dietary habits and sedentary lifestyles are known to be associated with changes in health and increased prevalence of chronic diseases in the population.” National Coordinating Committee on Food & Nutrition, Ministry of Health of Malaysia, 2009
  7. 7. Seven Strategic action areas for the prevention and control of NCD 7
  8. 8. “It is well known that an unhealthy lifestyle such as a poor diet, sedentary living, smoking cigarettes and stress play a major role in the rise of obesity and other related non-communicable diseases. The Health Ministry is fully cognizant of the need for early prevention steps as it will make a difference in reducing the prevalence of obesity and non- communicable diseases,” Datuk Seri Dr. Subramaniam, Minister of Health April 27, 2012 8
  9. 9. Malaysian departure context 1 Multicultural society Each group has its own food ethnic culture, social dimensions of food choice and food habits and body image models for adults and children. 2 High frequency of outside-home food consumption Probably one of the highest in the world and a strong positive correlation with urbanization 9
  10. 10. 10 Physiology and nutrition Food Cultures Nutritional surveys Socio-anthropological surveys Interdisciplinary dialogue Public Health
  11. 11.  Food consumption – Vegetable – Meat and fish – Diary  Nutrients – Carbohydrate – Fat – Protein – Micro-nutrients  Variety ...  Eating out  Food intakes – Food days – Meals and snacking – Structures & compositions  Social representations & perception of risk  Social contexts – Interactions – Conviviality, – Commensality … 11 Nutritional surveys Socio-anthropological surveys Eating decision Physiology and nutrition Food Cultures Interdisciplinary dialogue Public Health
  12. 12. What are the purposes of MFB ? 1. To study food patterns transformations 2. It differs from nutritional survey but is complementary to it 3. To develop interdisciplinary dialogue: – between nutrition and anthropology for the benefice of public health – between sensorial analysis and sociological analysis to explore food decision 12
  13. 13. Malaysian Food Barometer Organization 13 COther items Outcomes 1 To understand transformations of : - Food market - Restaurant market 2 To help policies markers: - Public Health - Food Crise monitoring Operational Objectives Scientific Objectives Social-Demographic characteristic include ethnicity & social mobility Food & eating norms Food practices & recall of 24 hours Purchase & cooking practices Representations on foods and eating include risk perception Ethnic group's boundaries, crossbreeding 3 Additional outcomes per stakeholders Specific focus (...)
  14. 14. Scientific and Operational objectives 1. To understand effects of modernization in a multi- cultural context 2. To develop cross-national comparisons 3. To challenge the “convergence” theories which claims the homogenization of middle class lifestyles 1. To describe food habits and food cultures in terms of: practices, social norms, social representations and beliefs 2. To identify “food lifestyles” and study correlation between food lifestyle and body mass index 3. To listen weak signals in order to monitor food crises 4. To get a baseline for further surveys 14
  15. 15. MFB a recurrent survey ≠ 2013 2015 2017 2019 (…) MFB 1 Pilote Baseline MFB 2 MFB 3 MFB 4 ≠ ≠ ≠
  16. 16. Useful data for different stakeholders  Public health actors (from epidemiology to health and nutritional education);  Economic actors (including agro-food chain, restaurants and food services stakeholders);  Academics interested in food consumption and food cultures from anthropology and food sociology, to medical science, nutrition… 16
  17. 17. Malaysian modernization 17
  18. 18. Conceptual framework 18 Independants variables Dependants variables
  19. 19. 19 One definition of meddle class: The strobiloid representation of income distribution Atkinson,1970; Mendras, 1994; Chauvel, 1995 50 100 200 Middle class (Median national income) Higher income class = rich Median income Income Lower income class = poor
  20. 20. Comparisons of national strobiloids Median income per year per capita: 23.000 an Gini: 25.2% Median class: 84% Median income per year per capita: 32.000/an Gini: 34.5% Median class: 58% Median income per year per capita: 6.900/an Gini: 59.8% Median class: 44% Median income per year per capita: 16.400/an Gini: 46.21% Median class: 49% Sweden US Malaysia Brazil
  21. 21. Modernization Variable Variables Combination Details Urbanization Q3 Living area Rural Urban Sub-Urban Rural=10 Urban=50 Suburban=40 Education Q35 Primary or lower=10 Lower secondary school=20 Upper sec. school=30 College/University=40 Incomes Q39 Income / month 100-700=10 700-1333=20 1333-2000=30 More than 2000=40 Incomes evolution (5 past years) Q40 Have decreased =10 Remained stable=30 Have increased=50 Size of household Q38 Family members living together More than 10 = 0 9-10 = 10 7-8= 20 5-6= 30 2-4= 40 1= 50 Modernization level % Lowest (level1) 21.30 Medium (level 2) 48.40 Highest (level 3) 30.30 N=2000
  22. 22. 22
  23. 23.  Malay urban and rural 23
  24. 24. Methodology
  25. 25. Questionnaire  The questionnaire has 7 main parts: – socio demographic, – food norms, – food intakes of the last 24 hours, – cooking practices, – representations on food, – health and risk issues, – ethnicity indicators. 25 Q9 The following question is about the usual organization of your meal. I will ask you to explain the different food items that your lunch, dinner and supper are usually composed of. 接下来的问题是有关于您用餐单。我将会问一些有关于您的早餐,午 餐,晚餐,宵夜和茶点的餐单。 Soalan berikutnya tentang pertubuhan biasa hindangan anda. Saya akan meminta anda untuk menjelaskan barangan makanan yang berbeza yang anda makan untuk makan tengah hari, makan malam dan makan lewat malam biasanya terdiri daripada. [SHOW CARD] A proper breakfast 完整早餐 Sarapan pagi yang betul A proper Lunch 完整午餐 Makan tengah hari yang betul A proper dinner 完整晚餐 Makan malam yang betul A proper supper 完整宵夜 Makan lewat malam yang betul A snack 茶点 Snek yang betul Tea time 下午茶 Watuk minum
  26. 26. Sampling N = 2063  Questionnaire: 60 questions and + 1200 variables  Randomized sampling for states and level of urbanization  Aleatoir sampling for the gender and ethnicity  40 minutes in face to face interview  Languages : English, Bahasa, Chinese  Age : 15-end of the life  Field time: January - Mai 2013 26
  27. 27. Reconstruction of food intakes 27
  28. 28. Data collection  Data collection is based on a “recall of the last 24 hours” approach.  First inviting people to say what they consider to be a "proper meal", a "proper breakfast", a "proper lunch", etc. And this is presented to them as taking place in an ideal setting, when nothing has disturbed the material organization of the preparation and consumption of these meals.  In the second step, when the interviewee is "liberated" from the normative pressures by his or her statement, another series of questions is proposed to help the individual to rebuild his or her food day. 28
  29. 29. The main topics of finding  Eating out  Meals, patterns and  Food day patterns  Social representations on food and eating  Food crisis  Some indexes  Dialogue with public health 29
  30. 30. EATING OUT THE WEEK BEFORE Findings
  31. 31. Eating out & age
  32. 32. Eating out and modernization
  33. 33. Eating out and metropolization
  34. 34. Eating out : Ethnicity & Gender
  35. 35. Eating out – Education & Gender
  36. 36. Eating out – Ethnic Group – Education
  37. 37. Eating out : number of family members
  38. 38. Eating out and modernization 39
  39. 39. 40 -3,0 -2,0 -1,0 ,0 1,0 2,0 3,0 4,0 Low Medium High Dinner Outside * Modernization No Yes
  40. 40. Eating out: Meals Meals only  Breakfast  And or Lunch  And/or Diner 12,5 % on Meals % on Individuals 64.1 % of the Malaysian individuals eat at least on meal per day outside of the home 12.5 % of individuals eating only at home have at least one meal that comes from outside Eating out Eating at home with meals coming from outside Eating at home 7.72 46.12 53.88 10,25
  41. 41. Eating out comparative analyze 42 Germany Eating out 1 meal on 7 France Eating out 1 meal on 5 Spain Eating out 1 meal on 5 Italie Eating out 1 meal on 4 UK Eating out 1 meal on 3 Malaysia Eating out 1 meal on 2 (2.15) US Eating out 1 meal on 2
  42. 42. Eating out: conclusion  Very high importance of eating out  Eating out positively linked to – Modernization and – Metropolisation – Level of education – Gender – Age – Ethnic groups  Eating out have progress and will progress.  Restaurant industry is in the front line of the fight 43
  43. 43. FOOD DAYS : NORMS AND PRACTICES Finding
  44. 44. Number of meals per day
  45. 45. Malaysia 47 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00% 40,00% 45,00% 1 2 3 4 5 6 7 8 9 101112131415161718192021222324 Malaysia 2013
  46. 46. Food days and modernization 48
  47. 47. 49
  48. 48. Meals structures  Collective structure – Dish of rice or noodles with separated dishes shared in the table  Individual structures – Dish of rice or noodle + other food in 1 plate – Dish of Roti or Thosai in 1 plate – Sandwich Burger – Cereal + Milk – Sausages + Eggs – Toasts – Pastries – Soup
  49. 49. Lunchs 3 % 6.2 % 74.9 % 18.3%
  50. 50. RICE AND NOODLES CONSUMPTION 4 Findings
  51. 51. Rice and noodles ratio 50.2% 34.1% 10.5% 5.3%
  52. 52. 54 -4,0 -3,0 -2,0 -1,0 0,0 1,0 2,0 3,0 Low Medium High Rice-Noodle Dinner * Modernization NC Presence of rice Presence of mee/noodle Others
  53. 53. SOCIO-CULTURAL REPRESENTATIONS 4 Findings
  54. 54. A set of questions to study the representations  “Food must be…”  “Eating well is “  “Food that are Good for health ”  “Food you need to reduce to be in health”  “Perception of change” 56
  55. 55. -2,5 -2,0 -1,5 -1,0 -0,5 0,0 0,5 1,0 1,5 2,0 2,5 3,0 Low Medium High Food must be... * Modernization A need Shared with someone A pleasure Prevent health problem N = 1,992; as = 0.026
  56. 56. -3,0 -2,0 -1,0 0,0 1,0 2,0 3,0 Low Medium High Food must be... * Modernization -3,0 -2,0 -1,0 ,0 1,0 2,0 3,0 Low Medium High Food must be... * Modernization Indian A need Shared with someone A pleasure Prevent health problem N = 133; as = 0.017 -1,5 -1,0 -,5 ,0 ,5 1,0 Low Medium High Food must be... * Modernization Chinese A need Shared with someone A pleasure Prevent health problem
  57. 57. -3,0 -2,0 -1,0 0,0 1,0 2,0 3,0 Low Medium High Food must be... * Modernization -2,0 -1,5 -1,0 -,5 ,0 ,5 1,0 1,5 2,0 2,5 Low Medium High Food must be... * Modernization Malay A need Shared with someone A pleasure Prevent health problem N = 1,174; as = 0.065 -1,5 -1,0 -0,5 0,0 0,5 1,0 1,5 2,0 2,5 Low Medium High Food must be... * Modernization Non-Malay Bumiputra A need Shared with someone A pleasure Prevent health problem N = 192; as = 0.060
  58. 58. -5,0 -4,0 -3,0 -2,0 -1,0 0,0 1,0 2,0 3,0 4,0 Metropolitan Rural Sabah Sarawak Food must be... * Urbanization A need Shared with someone A pleasure Prevent health problem N = 1,192; as = 0.000
  59. 59. OBESITY 4 Findings
  60. 60. BMI
  61. 61. Eating out obesity and gender
  62. 62. MALAYSIAN EMBLEMATIC DISHES 4 Findings
  63. 63. Favorites dishes NASI LEMAK 46.20 % NOODLES /MEE 37% ROTI CANAI 24.35 % OTHER NASI 26.55 %
  64. 64. Back to the Malaysian Context  Nutrition programs developed in Europe and USA cannot be transferred without the risk of: – Socio-cultural resistances – Counter-productive effects  The first front line stakeholders: – Professionals in catering and restaurant industry – Food industry  Public health messages must be adapted to the cultural and socio- economical contexts in Malaysia 66
  65. 65. To move from a population Policy to a target groups Policy 67 R is k fac tor Distributiondensity Ris k f ac tor Distributiondensity R is k fa cto r Densitydistribution R is k fa c to r Distributiondensity Population approach High risk approach Combined strategiesOriginal distribution IUMSP-GCT
  66. 66. 68
  67. 67. 7 Strategic Action Areas The Malaysian Food barometer adress  Interventions – Environmental +++ – Lifestyles +++ – Clinical  Advocacy ++  Research surveillance and evaluation  Responses – Government + – Society +++ – Health sector + – Health system + his
  68. 68. Research team Chair Food Studies: Food, Cultures & health UKM-KITA Monash University UiTM Prof. Poulain Jean-Pierre, Université de Toulouse (France), Taylor’s Toulouse University Center (Malaysia), poulain@univ-tlse2.fr Assoc. Prof. Dr. Tibère Laurence, Université de Toulouse (France), Taylor’s Toulouse University Center (Malaisie), LaurenceMaryseTibere.Poulain@taylors.edu.my Dr. Laporte Cyrille, Université de Toulouse (France), Taylor’s Toulouse University Center (Malaisie), cyrille.laporte@univ-tlse2.fr Neethiananthan Ari Ragavan, Dean of the School of Hospitality, Tourism and Culinary Arts Taylor’s University, neethia.n@taylors.edu.my Lai Mun Yee, Senior Lecturer and PhD student, School of Hospitality, Tourism and Culinary Arts Taylor’s University, munyee.lai@taylors.edu.my Daniela Chiang, Research assistant, Université de Toulouse (France) Angie Lim, Senior Executive, Administration, Taylor’s Toulouse University Center, Angie Lim LooIng.Lim@taylors.edu.my Yu Wai Man, Master student, Université de Toulouse (France), Taylor’s Toulouse University Center (Malaisie) Wei Ting Ting, Master student, Université de Toulouse (France), Taylor’s Toulouse University Center (Malaisie) Abourich Sara, Administration ,Taylor’s Toulouse University Center (Malaysia), Roser Simon, Master student, Université de Toulouse (France), Taylor’s Toulouse University Center (Malaisie) Prof. Shamsul A. B., The national University of Malaysia, KITA, Institute of Ethnic Studies, shamsul_ab@yahoo.com Prof. Mansor Mohamed Noor, The national University of Malaysia, KITA, Institute of Ethnic Studies, mansormohdnoor@yahoo.com Anis Yusal Yusoff, Principal Research Fellow The national University of Malaysia, KITA, Institute of Ethnic Studies, anisy@ukm.my Aloysius Marcela, PhD student, The national University of Malaysia, KITA, Institute of Ethnic Studies, marcella.carole@gmail.com Assoc. Prof. Dr. Smith Wendy, Monash University, wendy.smith@monash.edu Prof. Noor Mohd Ismail, Department of Nutrition and Dietetics, Faculty of Health Sciences, Universiti Teknologi MARA (UiTM), ismailnoor49@gmail.com
  69. 69. Research meeting 71 Hemma, Sarjit, Fredric, Cyrille Laporte, Marcella, Mun Yee, Jean Pierre Poulain, Laurence Tibere, Anis Yusouf Haresh, Sara

×