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The Real World June 2015

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The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and cool out-of-home campaigns

The Real World June 2015

  1. 1. 02/07/2015 The Real World June update 2015
  2. 2. We are Posters Laptops Tablets Duty Free / Retail Media & Assets Owned OOH (e.g. buildings or jet bridges) Networked Video ScreensContent Physical Experiences (sampling) Experiential Stands / Zones Platforms Apps & Games Commerce & Coupons Mobile etc Data Technology Ads People & Places Services / Utilities (e.g. wifi) re-defining Out-of-Home as an ecosystem
  3. 3. Understanding The Connected Consumer
  4. 4. OCS Constantly consumer- centric Constantly consumer- centric
  5. 5. OCS in Numbers 6,765 Total sample in UK 7th Version Release Date Feb 2015 100,000+ Global respondents 30 Countries OCS is run in 250 Brands now included on the survey 41 Number of OOH formats analysed within OCS %
  6. 6. Did you know… OCS 59% of all respondents agree that placing digital screens in open places is a good idea.
  7. 7. TouchPoints
  8. 8. Did you know… TouchPoints On a Friday 76% of males spend time travelling.. Source: Touchpoints 2014
  9. 9. JCDecaux Connected
  10. 10. Clear Channel Ngen
  11. 11. Exterion Media work.shop.play
  12. 12. Latest summary of OOH Insight & Trends Posterscope Media Digest
  13. 13. Data Driven Targeting
  14. 14. A pioneering new travel survey
  15. 15. Measuring audiences whilst OOH
  16. 16. Revolutionising the way we plan OOH
  17. 17. We Live in a Convergent World
  18. 18. Driven by technology and consumer expectation… 1.1bn Connected Things will be used by smart cities in 2015 370 contactless transactions are made every minute in the UK +8% Q1 2015 global smartphone value versus previous period +95% Have researched a product or service on their device before/during shopping 1bn Smartphone unit sales in 2014 40% Of social media users share a purchase on social media
  19. 19. Gateway to Mobile Content: NFC
  20. 20. Networked OOH: Real-Time
  21. 21. Owned OOH
  22. 22. Experiential OOH
  23. 23. Influencing Digital Behaviour: Driving Search
  24. 24. Social Media Influencing Digital Behaviour: Driving Search Mentions of "gocompare" OR "gocompare.com" OR "go compare" AND "graffiti" OR "poster" OR "billboard" OR "OOH" OR "outdoor" 0 50 100 150 200 250 300 350 400 Chart TitleOOH Popularity – Total Mentions on Twitter – 3,069 over period Influencing Digital Behaviour: Driving Search: Social Media Mentions Date
  25. 25. Online Controlling The Physical World
  26. 26. Live Video
  27. 27. Engaging Interfaces
  28. 28. Index of tweets vs. the norm in proximity to posters in Nottingham New Planning Data
  29. 29. New Planning Data
  30. 30. 270yd New Planning Data
  31. 31. The Out-of-Home Marketplace
  32. 32. 1999-2014 Media Revenue Media Revenue Growth Source: Aegis Media & WARC 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Internet Outdoor Cinema Radio TV Magazines Newspapers Media Year Annualtotalmediaspendin£m
  33. 33. £0.0 £50.0 £100.0 £150.0 £200.0 £250.0 £300.0 £350.0 Q1 Q2 Q3 Q4 2012 2013 2014 2015 Media Revenue 2014 and Q1 2015 (est.) Source: OMC / ** 2015 data is Posterscope estimate Total 2014 - £1,019m (3.0% YOY) +6%** 6.4% 0.6% 6.1%£m
  34. 34. UK Digital OOH Revenue 0 50 100 150 200 250 300 350 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: OMC/Posterscope estimates 3.8% of OOH spend 27% of OOH spend Forecast
  35. 35. 0 10 20 30 40 50 60 70 80 90 2011 2012 2013 2014 Q1 Q2 Q3 Q4 UK Digital Outdoor Revenue by Quarter Source: OMC Total 2014 - £271.2m (27% YOY) £m
  36. 36. The top OOH spending categories: January - May 2015 Top 10 Categories Entertainment and leisure Cosmetics & Personal care Telecoms Motors Finance Travel & Transport Drink MediaGovt, social, political £58.4m 12.4% £38.1m 2.3% £27.6m 4.1% £23.6m 6.3% £21.9m -15.5% £7.6m -30.0% £12.0m 25.4% £13.7m 1.5% £20.3m -20.9% £20.7m 12.3% Food Total market £283m (+0.5%)
  37. 37. The top OOH spending advertisers: January - May 2015 Who’s Spending? £12.0m 17.6% £6.0m 13.4% £5.6m 764.0% £5.2m 53.9% £4.6m -7.9% £3.9m 9.9% £3.9m 124.9% £4.0m 377.9% £4.0m 68.8% £4.2m -6.0%
  38. 38. Spend by OOH format: January - May 2015 Spend Trends- Roadside £42.2m 100.1% Large Digital6s £92.1m -13.6% 48s £38.4m 1.2% 96s £12.3m -7.11% Specials £5.2m 56.5%
  39. 39. Spend by OOH format: January - May 2015 Spend Trends- Transport £37.5m 4.7 % £18.5m -2.7% £17.2m -0.1% £15.7m -35.8%
  40. 40. 31% 23% 21% 8% 17% Consolidated Market Place Others Est. Market share based on revenue
  41. 41. Roadside, rail, malls, supermarkets, airports and experiential Nationwide across environments in all the key cities across the UK Roadside: Continued investment in digital. Key new digital locations include The M4 Tower and The Holland Park Tower Rail: Waterloo Motion set to launch at Waterloo Station. Continued expansion of Transvision and D6 networks Retail: M-Vision will expand to further premium malls as D6 network extends and digital investment at Tesco Airport: Digital and high impact media space will be unveiled for Heathrow Terminal 2 launch Experiential: Newly launched division JCDecaux Live is set to expand the multi-environment portfolio further Connected Commuter and Connected Youth ‘Power of Influence’ research and new ‘Business Traveller 2’ insight from JCDecaux Airport JCDecaux is a privately owned French OOH advertising company, founded in 1964 in Lyon with a small business based on street furniture. Reporting €2,676.2 million in revenue in 2013, JCDecaux now operates in more than 55 markets worldwide jcdecaux.co.uk About JCDecaux Key Areas For Investment Key Formats Geography Proprietary Research + Media where it matters
  42. 42. Roadside, supermarkets, shopping malls, digital portfolio, Pinnacle Nationwide Special builds, digital and interactivity: Storm- Storm is designed to revolutionise premium digital out- of-home. It launched with The Chiswick Towers and Cromwell Road Tower, The A40 Power Station and Coventry House at Piccadilly Circus. The portfolio is further strengthened with the North London Towers Mobile platform- Clear Channel UK and Metro have announced a partnership that will bring free content to commuters at mobile-enabled bus shelters with interactive tags right across the UK Ngen Part of Clear Channel Communications Inc, the American- based global media and entertainment company, CCO was bought out by venture capitalists in 2008 and in 2013 posted revenues of $2.9bn worldwide. Built on the foundations of a national network of bus stop 6 sheets, the UK business has since expanded via an extensive portfolio of iconic, digital and mobile assets About Clear Channel Key Areas For Investment Key Formats Geography Proprietary Research + clearchannel.co.uk
  43. 43. Underground, bus, retail (Westfield Stratford, Westfield London and One New Change), National Rail National with a dominant presence in London Increasing digital offering across Rail & London Underground Illuminated New Bus For London Performance 48 sheets National Rail Expansion of retail offering Birmingham Express Roadside digital work.shop.play and London Worker Planning Tool Part of American-based CBS Corporation, the sale of CBS Outdoor International to LA-based Platinum Equity was announced summer 2013. CBS Outdoor has now rebranded to Exterion Media. About Exterion Outdoor Key Areas For Investment Key Formats Geography Proprietary Research + http://www.exterionmedia.co.uk/
  44. 44. Roadside, cinema, Glasgow subway National coverage with sites in all major cities across the UK and Glasgow Underground HD 48s, HD 96s, backlights, illuminations and illumination enhancement project via LED, digital 6 sheets, DEPs, ongoing audit of panels across the UK, recent improvements to key sites Primemobile, Primedesign, Hitwise, EPOS, Shopwyre, Geofencing Jointly owned by GMT Communications Partners LLP and the Primesight management team, Primesight is a UK- based business which posted turnover of £60m in 2011 primesight.co.uk About Primesight Key Areas For Investment Key Formats Geography Proprietary Research + Results are our culture
  45. 45. Large-format digital, iconic landmark and super-premium banner locations Ocean has a regional footprint that spans the following UK cities: London, Birmingham, Liverpool, Manchester, Leeds and Glasgow Ocean practices 'The Art of Outdoor', with every site in the Ocean portfolio having a unique quality and personality The Grid Ocean Labs Regional site expansion The Science Behind the Art of Outdoor Ocean Outdoor, launched in 2005, is a boutique, UK-based media company pioneering creativity in digital OOH via an expanding portfolio of large-format, high profile sites In May 2012 a management buyout, backed by LDC Capital, purchased the business from Smedvig Capital for £35m In 2014, Ocean Group acquired Signature Outdoor and in 2015 expanded further with the acquisition of MediaCo. Ocean Outdoor reported revenues of £23.4 million in 2012 About Ocean Outdoor Key Areas For Investment Key Formats Geography Proprietary Research + oceanoutdoor.com
  46. 46. Posterscope news, views and campaigns from June www.pioneeringooh.com
  47. 47. The future of OOH will be defined by innovation by Glen Wilson, Posterscope UK
  48. 48. The future of out-of-home advertising 2050 by Ben Milne, Posterscope Japan
  49. 49. Real time experiential fed by data. Michael Brown, psLIVE
  50. 50. Robin Hall, PSI, presents People, Places….and Persuasion
  51. 51. Pimm’s digital weather-activated posters directs consumers to pubs with space
  52. 52. Microsoft promotes Cortana with the most ambitious dynamic OOH ad campaign ever
  53. 53. Microsoft Cortana gets personal!
  54. 54. Santander use live TfL cycle data to promote sponsorship of Boris Bikes
  55. 55. EMC use state-of-the-art motion capture installation in an industry-first for airports
  56. 56. Société Générale wrap an entire tube to promote Rugby World Cup sponsorship
  57. 57. OOH Industry News
  58. 58. AdGroup announces Primesight is the preferred bidder for its UK airport specialist Eye Airports.
  59. 59. 2015 Outdoor Lions winners from the Cannes Lions International Festival of Creativity.
  60. 60. MOTO extends screen contract with Amscreen Group
  61. 61. Outdoor Plus transforms Henlys Corner
  62. 62. Ocean Outdoor questions creatives at Cannes Lions 2015
  63. 63. #NoIfsNoBots: Outdoor Wins Battle of Big Media at Media360
  64. 64. Clear Channel study shows Outdoor advertising positively impacts cities
  65. 65. Storm’s Piccadilly screen celebrates100 days until the Rugby World Cup with live Periscope stream
  66. 66. Peel Advertising Signs sales partnership with Eye airports
  67. 67. The selected artists of #TheUltimateCanvas have been chosen
  68. 68. Amscreen’s Digital Signage Solutions employed in Carrefour stores
  69. 69. Exterion Media and Telefónica UK create ground- breaking new partnership for the OOH sector
  70. 70. Celebrities take their tweets to the street with outdoor Plus
  71. 71. Stuff we like
  72. 72. The World’s First Billbed help homeless in Pakistan
  73. 73. Commuters donate to homeless charity via DOOH
  74. 74. Conveying the dangers of air pollution with huge light projections
  75. 75. Honey Beer create a ‘buzz’ with bee drones
  76. 76. White Walkers invade Britain but are they coming for you?
  77. 77. Passers-by get their faces up in lights in Times Square
  78. 78. Nescafé brought strangers together with a cup of coffee
  79. 79. The letters A, O & B vanish from around the UK for #MissingType
  80. 80. 7/2/2015 Have you ever come across a box of dinosaurs?
  81. 81. 7/2/2015 A clever billboard that helps you parallel park
  82. 82. 7/2/2015 This ad for banned food in Russia hid itself from the cops
  83. 83. 7/2/2015
  84. 84. 7/2/2015 Pop-up bar selling only tap water opened in London
  85. 85. 7/2/2015 Traffic cop shocks pedestrians in New York after lifting a taxi
  86. 86. Find Out More
  87. 87. Get in touch with us... Hyperspace portfolio

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