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- 58. TO CREATE A BRAND IDENTITY FOR AN AYURVEDIC COSMETIC BRAND. THEIR PRODUCTS ARE OF THE PUREST QUALITY AND HIGHLY ACCLAIMED IN THE INTERNATIONAL MARKET. THEIR MAIN MARKET BEING TOURIST PLACES SUCH AS GOA, DAMAN ETC. TO POSITION THE PRODUCT AS BEING“HIGH END” LUXURY AND VERY INTERNATIONAL THE DESIGN MUST EXPRESS THAT IT IS A NATURAL BUT PREMIUM PRODUCT WHICH IS A MUST HAVE FOR ALL WHO VISIT INDIA. MYSTIC VEDA DESIGN CHALLENGE
- 59. Chic, Luxury, Modern Ayurveda, Rooted, Non-Cosmetic T.G.: Upper Middle Class, Upper Class Ethnic, Earthy, Natural (Fibres, Printing, Dyes) T.G.: Upper Middle Class, Upper Class Ayurvedic but commercial due to advertising. Is an FMCG product. T.G.: Middle Class, Upper Middle Class Organic Beauty Brand, Well marketed, Eco friendly T.G.: Upper Middle Class, Upper Class Organic Food Brand, Healthy food, Organically grown, Safer because no pesticides used. Great Quality T.G.: Upper Middle Class, Upper Class RESEARCH ON VARIOUS ORGANIC BRANDS
- 60. DESIGN ROUTE 01 MOOD BOARD The simple organic forms that have been used, make the logo look modern as well as well rooted. Air Water Fire Earth Air Water Fire Earth This concept is based on the origin of Ayurveda. The five elements that “Ayurveda” evolves from. Earth, Water, Air, Fire and Ether. These elements together contribute to the various factors that influence the germination and growth of all the ingredients of Ayurveda. In this logo all five of these elments have been combined together to form a single seal. These elements are represented in various ways.
- 62. VEDIC ROOTS VEDIC ROOTS VEDIC ROOTS VEDIC ROOTS VEDIC ROOTS Font selection AW Conquerer Didot Light Century Gothic Futura Book Futura Book Streetvertising Trebuchet MS The font that was chosen was a clean minimalistic font which gives the logo a very contemporary clean look.
- 66. DELICATE FACIAL CLEANSER Aloe Vera 6.76 fl.oz./e 200ml Aloe Vera 6.76 fl.oz./e 200ml DELICATE FACIAL CLEANSER Aloe Vera 6.76 fl.oz./e 200ml DELICATE FACIAL CLEANSER Aloe Vera 6.76 fl.oz./e 200ml DELICATE FACIAL CLEANSER AloeVera 6.76 fl.oz./e 200ml DELICATE FACIAL CLEANSER Aloe Vera 6.76 fl.oz./e 200ml DELICATE FACIAL CLEANSER
- 67. AloeVera 6.76 fl.oz./e 200ml DELICATE FACIAL CLEANSER Primary Font Secondary Font Tertiary Font Logo Font} } } } Futura Book Lucida Fax Didot Gotham Rounded
- 69. DESIGN ROUTE 02 MOOD BOARD PUREPURE PROCESS MYSTIC VEDA This concept emerges from the fact that the perfect combination of ayurvedic ingredients are processed into extremly high quality products of “Mystic Veda”. The fine lines and dainty leaves indicate the finesse of the product.
- 71. Mystic Veda aspires to be a brand that will be recognised worlwide.Thus keeping intact the vedic values, the logo that we created is modern but ellaborate. We have chosen a clean minimalistic font which well represents the superior quality of the product. Mystic Veda ITC Avat Garde Gothic Std Mystic Veda
- 72. Ingredients Process Mystic Veda Emerging
- 76. AYURVEDIC BODY MASSAGE OIL Rose 6.76 fl.oz./e 200ml AYURVEDIC BODY MASSAGE OIL Rose 6.76 fl.oz./e 200ml AYURVEDIC BODY MASSAGE OIL Rose 6.76 fl.oz./e 200ml AYURVEDIC BODY MASSAGE OIL Rose 6.76 fl.oz./e 200ml AYURVEDIC BODY MASSAGE OIL Rose 6.76 fl.oz./e 200ml AYURVEDIC BODY MASSAGE OIL Rose 6.76 fl.oz./e 200ml
- 77. AYURVEDIC BODY MASSAGE OIL Rose 6.76 fl.oz./e 200ml Primary Font Secondary Font Tertiary Font Logo Font} } } } ITC Avante Garde Gothic Std Caecilia Lt Std Bodoni Svty Two ITC TT Century Gothic
- 79. DESIGN ROUTE 06 MOOD BOARD 9 point Circle Our concept here emerges from “Vedic Mathematics”. Mathematics is a very important tool in Ayurveda. Each ingredient has a certain effect when used in a certain stipulated quantity. The effect changes dramatically if the quantity is altered. This concept evolves from the mathematics which is essential to Ayurveda. “The 9 point circle” depicted above involves the multiplication of a certain number repeatedly with natural numbers. As each new calculation is made a new form emerges.
- 80. My ic Veda
- 81. My ic Veda Mystic Veda Mystic Veda Mystic Veda My ic Veda Mystic Veda Font selection AW Conquerer Didot Light Century Gothic Futura Book Afta Serif Afta Serif Trebuchet MS The font we chose was very Indian without being traditional. Thus bringing out the factor that Mystic Veda as a brand is deep rooted but modern. The serif that goes across from the ‘s’ to the’t’ takes ahead the concept of Vedic Mathematics and the fact that it is a continuous stroke that forms patterns.
- 82. My ic Veda Rose Saffron Soya Aloe Vera
- 86. DELICATE FACIAL CLEANSER Soya 6.76 fl.oz./e 200ml DELICATE FACIAL CLEANSER Soya 6.76 fl.oz./e 200ml DELICATE FACIAL CLEANSER Soya 6.76 fl.oz./e 200ml DELICATE FACIAL CLEANSER Soya 6.76 fl.oz./e 200ml DELICATE FACIAL CLEANSER Soya 6.76 fl.oz./e 200ml DELICATE FACIAL CLEANSER Soya 6.76 fl.oz./e 200ml
- 87. Aloe Vera 6.76 fl.oz./e 200ml DELICATE FACIAL CLEANSER Primary Font Secondary Font Tertiary Font Logo Font} } } } Afta Serif Bauer Bodoni Bold BT Bauer Bodoni Roman Gotham Rounded
- 89. TO CREATE AN INTERNATIONAL BRAND IDENTITY FOR ‘SHINGORA’. A BRAND WELL KNOWN IN THE FASHION CIRCUIT AS A SMALL BUT VERY INNOVATIVE ENTERPRISE. SHINGORA WAS STARTED BY MRS. JAIN IN LUDHIANA IN 1982 AND WAS INITIALLY A SMALL FACTORY, MANUFACTURING SHAWLS. EVEN AT THAT TIME SHINGORA USED TECHNIQUES UNHEARD OF TO CREATE VERY FINE PURE FABRIC AS WELL AS DESIGNS. TILL NOW SHINGORA USED TO SELL AND DEVELOP DESIGNS FOR BIG BRANDS AND FASHION DESIGNERS. THEY WANTED TO LAUNCH THEMSELVES IN THE INTERNATIONAL MARKET AS A SUPER PREMIUM BRAND. A BRAND TO COMPETE WITH THE LIKES OF HERMES AND ETRO. TO POSITION THE PRODUCT AS BEING“HIGH END” LUXURY AND VERY INTERNATIONAL THE DESIGN MUST EXPRESS THAT IT IS A PRODUCT“MADE FOR EUROPE” EUROPEAN CONNECTION IN THE BRAND’S NAME SHINGORA DESIGN CHALLENGE
- 90. DESIGN ROUTE 03 MOOD BOARD The letter‘S’has been used thrice in a very interesting way so that it makes a crown to take ahead the sentiment “We are Kings and we deliver to Kings and Queens.”
- 97. DESIGN ROUTE 10 MOOD BOARD We have used the Ram as they individually reflect the use of the finest and softest wool used by Shingora, as it initially started its businness in producing woolen shawls.
- 104. END