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50 Ways to Maximize Customer Satisfaction

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Plunet BusinessManager
Plunet BusinessManager

Ralf Van Den Haute from the LSP Scripto Sensu will give short motivational talk on his strategic approaches, experiences, planned actions and recommendations.

Presentations & Public Speaking
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50 Ways to Satisfy Your Customers Ralf Van den Haute Scripto Sensu
Why Work on Customer Satisfaction?
Customers are increasingly sophisticated and have high expectations Q:In which of these disciplines do you (need to) excel? Customer: All. A better answer: Achieve market conformity in two and excel in one discipline. Q:Which one?
Customer retention requires a defensive strategy focused on customer intimacy Yet: market conformity in operational excellence & product leadership
Industry Buyers/Users Priorities(*) at a given time Quality Timely delivery Cost reduction Terminology Quick response Personal contact Transparency Certification Format requirements Data security Compliance with specific instructions … (*) Room for improvement
Every industry and customer has specific priorities These priorities change over time Know your customer’s priorities Excel in your customer’s priorities Maintain high customer service level Gear your organization to handle changing priorities Monitor customer retention level
Thank you Any Questions? Let’s talk. Ralf Van den Haute∙ ralf.vandenhaute@scripto-sensu.be

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50 Ways to Maximize Customer Satisfaction

  • 1. 50 Ways to Satisfy Your Customers Ralf Van den Haute Scripto Sensu
  • 2. Why Work on Customer Satisfaction?
  • 3.
  • 4.
  • 5. Customers are increasingly sophisticated and have high expectations Q:In which of these disciplines do you (need to) excel? Customer: All. A better answer: Achieve market conformity in two and excel in one discipline. Q:Which one?
  • 6. Customer retention requires a defensive strategy focused on customer intimacy Yet: market conformity in operational excellence & product leadership
  • 7.
  • 8. Industry Buyers/Users Priorities(*) at a given time Quality Timely delivery Cost reduction Terminology Quick response Personal contact Transparency Certification Format requirements Data security Compliance with specific instructions … (*) Room for improvement
  • 9. Every industry and customer has specific priorities These priorities change over time Know your customer’s priorities Excel in your customer’s priorities Maintain high customer service level Gear your organization to handle changing priorities Monitor customer retention level
  • 10. Thank you Any Questions? Let’s talk. Ralf Van den Haute∙ ralf.vandenhaute@scripto-sensu.be