Should companies use videos as their marketing strategy?
1. Should companies use videos as their marketing strategy?
If you were given a chance to look at a recipe of KFC, what would you prefer?
An image or a video. Definitely video!
Video marketing is the new turn up for the marketers. Many businesses have
started video content marketing as the new strategy as it is growing rapidly and
sooner or later it will reach new heights.
Video marketing can be considered as the most flexible and profitable digital
marketing tool as it helps to promote the business. It also helps to increase the
rankings of the website in the search engine result page as consumers prefers
video ads then a regular banner ad. Video marketing usually gets more
engagement through social media only. So, by choosing a proper networking
platform you can showcase your business in the proper way.
2. Some of the video marketing strategies to follow-
• Channelize more on YouTube:
YouTube is the most trending platform in this era. If you trigger your
business in the right way then you will definitely reach your goals with
higher ROI. For that you need to post fresh contents which is trending in
the market, share on other channels to get more engagement that helps to
stream specifically.
• Video marketing initiatives:
To get more engagement on social media there are many ways where you
can pull your audience. Like live streams on Facebook, YouTube or
Instagram draws attention of the audience and helps them to know more
about your business in detail. Some other ways like interview videos, as
of famous personalities helps to catch the eyeball of the audience.
• Create customized videos for followers:
Social media is the best listener of customers so based on the interest
levels you should feel the pulse of the audience. The more interesting
your videos are the more you will drive attention. So be creative!
• Social media stories:
Channels like Facebook, Instagram and Snapchat hold the stories feature
that allow us to upload video content that attracts whole lot of followers.
They usually disappear after 24 hours which indeed is a great marketing
technique. Nowadays users usually prefer stories or videos than any other
social media posts.
Conclusion:
Wherever we go whatever we do, we always try to record a video and showcase it
with our dear ones in social media. Likewise, creating video marketing contents for
your business helps to keep your brand and your innovations to reach the desired
audience and improve your engagements which leads to higher profit i.e. ROI. So,
rather than focusing on any general ad post, focus more on trending video
marketing which indeed is CREATIVE!
