Having the right network foundation is critical to optimizing your unified communications experience and maximizing your ROI. Unified Communications and IP Telephony Is The Future of Communications.

1. KNOWLEDGE IS POWER QUESTIONNAIRE
Ask The Right Questions, Avoid The Costly Problems,
And Move to Unified Communications With Confidence.
Unified Communications and IP Telephony Is The Future of Communications. Having the
Right Network Foundation is Critical to Optimizing Your Unified Communications Experience
and Maximizing Your Return on Investment.
Avoid Make the Same Mistakes Others Did! Take The Time To Gain the Knowledge and Ask
The Right Questions.
Nemertes research studied 1,400 IP Telephony Deployments with approximately
60% of companies underestimating network readiness costs. The average LAN
readiness cost was over $420 per drop.
See back cover for summary of findings.
Ensuring our customers have the knowledge to make the right unified communications deci-sions
and maximize their return on investment is our objective.
With the knowledge provided and our clearly stated position you will agree that working with
Norcom Solutions is the right choice for you.
Reduce your risks by asking these pointed questions and get written commitments by all providers.
PINNACLE
COMMUNICATIONS

2. OUR STATED
POSITION
Voice Continuity:
There are three VoIP deployment options:
1. Daisy chain: computer connected to IP Phone
2. Shared network: two drops to desk with both phone and computer going to same data switch
3. Two separate independent networks.
The most typical deployment is to have voice and data sharing the same network. These types of de-ployments
may result in business risks such as voice outages if the data network fails.
What deployment method is being recommended? Will I have voice continuity if my LAN fails?
Independent Parallel
Voice Network is rec-ommended.
You will have voice
continuity if LAN
fails.
Pricing:
There are three considerations to an optimized Unified Communications Experience - Network
Readiness, VoIP Gear, and Applications.
Can you provide a guaranteed pricing for each of these requirements including equipment,
professional services and warranty?
No Surprises.
Not To Exceed Pric-ing
For LAN/
Network Readiness,
VoIP Gear, Applica-tions
and Training.
Network Disruptions:
Often during deployment businesses will experience network disruptions due to traditional network
readiness requirements.
Can you guarantee that we will not experience any data network outages during deployment?
No Risk.
No Network
Disruptions -
GUARANTEED
Voice Quality of Service:
Getting a data network to be able to effectively manage voice and data providing voice quality of ser-vice
has been challenging for providers.
Can you guarantee Quality of Service both immediately after deployment and ongoing? How
will this be achieved?
No Risk.
Voice Quality of
Service -
GUARANTEED
Business Disruptions:
Can you deploy without any business disruptions as you do the required changes to get
our business ready for Unified Communications? If not, what may they be?
No Risk.
No Business
Disruptions -
GUARANTEED

3. Migration Options:
Is it possible for me to gracefully migrate to VoIP with an option to move a specific number of
users in different locations without having to upgrade my entire network?
OUR STATED
POSITION
No Risk.
You Have Full Con-trol
of Migration.
Pre-Deployment Costs & Turning Back Options:
How much investment do we need to make in LAN readiness before being able to trial the
voice quality of our new IP phones? If for any reason we are not satisfied with the voice quality
can we revert back to our TDM phone system with minimum costs?
No Risk.
If you are not com-pletely
satisfied with
the voice quality we
will remove the so-lution
at no cost to
you.
Power Requirements:
With the introduction of Power over Ethernet to power the IP phones, power and back-up require-ments
may be impacted.
Does your deployment plan have a back-up power strategy? What are its requirements in a
distributed network?
Simple Power
Management.
All PoE require-ments
centralized.
Schedule:
IP Telephony deployment can be complex and requires the coordination of service providers and ex-perts;
this requires planning and may result in longer deployment cycles than anticipated.
Can you guarantee deployment scheduling within 5 days of completion?
No Surprises.
Guaranteed Sched-uling—
No Surprises.
Future Proofing My Telephony End Points.
It is a known fact in the telephony industry that phone manufacturers are concentrating their Research
and Development Investments on IP Phones.
Are you being told to invest in 10 year old new technology that may not be supported in the
future? Does the offering include IP Phones?
Smart Investment.
IP end points are
future proofed and
deployment includes
IP Phones.
PINNACLE
COMMUNICATIONS

4. Avoid Network Readiness Risks With
Synergy Communications As Your Trusted Advisor
Save Over 50% of the Cost and 80% in Deployment Time
Optimize Your Customers’ UC Experience
Having the right voice and data network foundation is critical to optimizing a customer’s
Unified Communication experience. Up until now the accepted deployment method was to
converge voice networks onto data networks creating many challenges and barriers for both
our customers and ourselves as your provider. Customers had to take a leap of faith before
being able to trial the new VoIP solution and we were faced with an ever changing network
environment with no two customer data networks being alike.
Nemertes research studied 1,400 IP Telephony Deployments with over 60% of companies
underestimating network readiness costs. Here is a summary of their report and how
Pinnacle Communications addresses the key issues:
♦ 60% of organizations underestimate the time, cost, or both required to plan,
design, and implement LAN readiness. Exact pricing, no surprises.
♦ Overall, companies spend an average of $421 on the LAN upgrade (POE, cabling,
and upgrades) and $554 on the IP telephony (switches, handsets, and gate-ways)
for a total costs of $975 per end unit. Over 50% in LAN readiness cost savings.
♦ 65% of companies conduct a baseline network assessment to determine required
changes to the LAN. The baseline assessment generally costs between $2,500 and
$3,500 per location. No or minimal network assessment cost.
♦ LAN capital costs can double, and implementation/operational costs increase
by 25% to 50%. Lower Day 2 management costs.
♦ Once the LAN upgrade is completed, the No. 1 rule of networking kicks in: The
only constant in networking is change. Before long, the company will add
new UC applications and that requires the IT staff to go through the cycle all
over again. Voice on separate path making it easier to manage a converged network.
Our objective is to help
customers move to the
future of communications
with the least amount of
risk.
We strive to help custom-ers
maximize their return
on investment while re-ducing
the total cost of
ownership.
We achieve this by ensur-ing
you have the right
foundation in place to
satisfy your current and
future communication
needs.
Maximum focus is on
having your company
utilize the many cost
savings, productivity &
customer service enhanc-ing
unified communica-tions
application to drive
results.
We look forward to the
opportunity to best serve
your communications
needs and hope you
found this knowledge
useful in making the right
decision for your business.
PINNACLE
COMMUNICATIONS