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디지털미디어특강 gamification
1.
디지털미디어특강 <gami f
i c a t ion > 2014.04 디 지 털 콘 텐 츠 학 과 1 2 2 2 7 0 정 소 희
2.
Gamification 이란?
3.
• Gamification 이란?
재미, 보상, 경쟁 등의 요소를 다른 분야에 적용하는 기 법 ‘사람들은 재미를 느끼면 어떠한 활동이든 기꺼이 한다’ 개인과 상황의 차이 존재 ex) 포스퀘어
4.
• Forsqure
5.
Onboarding 이란?
6.
• Onboarding 이란?
초보자들의 흥미유발 ‘재미있는 것’이 서비스의 첫인상 결정 최고의 서비스뿐만 아니라 독특하고 참신한 서비스 추구
7.
Empty bar problem
이란?
8.
•Empty bar problem이란?
사용자들의 결핍으로 인해 발생 사용자들의 의견을 반영하여 서비스 제공 사용자수의 증가 = 서비스의 매력도 증가
9.
9 Thank You!!!
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