2. WHO AM I
• Big Data / Analytics / BI & Cloud Solutions Specialist
• http://www.linkedin.com/in/JulioPhilippe
• Skills
Architecture
Business Intelligence
IT Transformation
Cloud Computing
IT Solutions
Management
Mentoring
Big Data
Analytics
Business Development
Hadoop
Datacenter
Optimization
Data Warehousing
2
Designing an IT Solution
3. WHY IT TRANSFORMATION
Observations
Next Steps
Misrepresented as solution or service
Product approach
Solution approach based on a
framework
-
Development is reactive
-
Expose the pains without offering
solution
Don’t survive to maturity
Crisis control management
Never present an “Enterprise” view
Don’t measure the IT performance and
value
3
-
Business Model
IT Model
IT Maturity Model
IT as a Service
Reusable and repeatable solutions
Business value management
Continuous change management
Measuring IT performance and value
Designing an IT Solution
4. SOLUTION APPROACH VS. PRODUCT APPROACH
Business Value
Added Value
Business Stakes
4
Designing an IT Solution
5. FROM BUSINESS TO INFRASTRUCTURE
Objective
Information
Business
Strategy
Process
Flow
Procedure
Organization
User
Function
Application
Tool
Technology
Data
5
Hardware
Designing an IT Solution
6. ARCHITECTURE ON 3 LAYERS
•
Business Architecture
•
•
•
•
Application Architecture
•
•
•
Software
Applications
Technical Architecture
•
•
6
Business needs
Data model
Flows diagram
Hardware
Tools
Designing an IT Solution
7. BUSINESS DRIVERS - EXAMPLES
Telecommunications
Manufacturing
•
Resources Consolidation
•
•
Manufacturer / Supplier collaboration
•
Reengineering sales
•
Re engineering distribution
•
Intensified focus on customer
•
•
•
•
•
•
Costs Reduction
•
Eco Responsibility
•
•
•
7
Provide direct information access
Citizen services enhancements
Public security
Provide timely access to decision support
information
Accomplish more work with fewer
resources
Recognize and adapt to frequent business
process changes
Eco Responsibility
•
•
•
•
•
•
•
•
•
Retail
Government
•
•
•
•
Convergence audio/video,
fixed/mobile
Internationalization
Outsourcing
Customize Services
Costs Reduction
Eco Responsibility
Banking & Insurance
•
•
•
•
•
•
•
•
•
Need to manage profitability and control
expenses
Increased competition from providers
Need to mitigate current and emerging risk
Increased regulatory pressures
Industry consolidation
Consumers adoption of electronic channels
and payments
Consumers concerns about security and
privacy
Costs Reduction
Eco Responsibility
Designing an IT Solution
Increase banking and financial transaction
Critical size on the market
International development
Banking and financial regulations
observance
Inheritance optimization and
management
Activities diversification
Increase risks management
Eco Responsibility
Costs Reduction
Media & Entertainment
•
•
•
•
•
•
Emerging media environments
Evolving consumer behaviors
On-going technological innovation
Increasing scarcity of consumer
attention
Costs Reduction
Eco Responsibility
8. BUSINESS DRIVERS - EXAMPLES
Education & Research
Healthcare
•
•
•
•
•
•
•
Accelerating Employers
Led Initiatives - Consumerism Entering
Healthcare
Accelerating IT Adoption Among Providers
New Consumers-centric Technologies
Disintermediation of Care
Patient Security
Costs Reduction
Eco Responsibilityy
•
•
•
•
•
•
•
•
•
Pharmaceutical
Energy
•
•
•
•
•
•
•
•
8
Increase refining capacity in traditional
petroleum
Grid Connected Power improvement
Investments in the renewable energy
sector
Energy education
Carbon emissions reduction
Power consumption reduction
Energy cost reduction
Security power plan
Enable Anytime, Anywhere Access
Create Intelligent Buildings
Protect School Records and Information
Protect Safety Incidents on School Campus
Creating a New Form of Collaborative
Education
Expanding the Boundaries of Knowledge
Costs Reduction
Eco Responsibility
•
•
•
•
•
•
•
•
Improved R&D efficiency leveraging
collaboration capabilities
Improved collaboration between public
and private labs and partners
Improved lifecycle management of products
Enhanced information dissemination
Improved relations with key stakeholders
such as doctors and consumers
Focus on products that have the best chance
of getting to market and accelerated time to
market
Costs Reduction
Eco Responsibility
Designing an IT Solution
Transportation & Travel
•
•
•
•
•
•
•
•
•
Social Responsibility
Technology, exposure to other cultures
Collecting and Sharing experiences
Consolidation for buying power
Business Travel online Adoption
Increase Safety
Green Initiatives
Costs Reduction
Eco Responsibility
Consumers Packaged Goods
•
•
•
•
•
•
•
Explore applications for Boomer
positioning
Simplify and purify the products
New private label food and beverage
introductions
New products development
Customers in control
Discount brands
Eco Label
9. BUSINESS MODEL
Industry
-
Ex : Personalize and individualize services, Adaptation
for regulatory constraints…
Ex : Sales, Supply, Billing…
KPI
Ex : Convergence audio/video, fixed/mobile phone.,
Costs Reduction…
Business Drivers
Market Trends
– Ex : Increasing transaction volumes, shrinking
margins. Managing costs and risks…
Business KPI
-
9
Objective
Industry
Business Drivers
-
Strategy
Process
-
Ex : Innovation, Customer satisfaction...
Objective
-
Market Trends
Strategy
-
Ex : Manufacturing., Banking, Telecommunications,
Government...
Ex : Sales, Gross margin…
Designing an IT Solution
Process
10. IT MODEL
-
Infrastructure Virtualization...
Availability
Time To Repair, IT Costs Reduction…
Cloud computing, Storage mass memory…
IT KPI
-
10
Flexibility
KPI
IT Trends
-
Clustering, Components redundancy...
IT Drivers
-
Data Access, Encryption...
Flexibility
-
ECO
Scalability
Availability
-
Costs saving , Ecology, Economy
Security
-
Horizontal, Vertical, Increase Data Volume...
ECO
-
IT Trends
Scalability
Availability ratio, TCO…
Designing an IT Solution
IT Drivers
Security
11. IT KEY PERFORMANCE INDICATORS
Technical Performance Indicators
Financial Performance Indicators
TCO, ROI
Depreciation...
Ecological Performance Indicators
11
I/O, SAPS, SpecInt, TPC-H
Availability Ratio, Time To Repair
Data Loss Ratio...
Space, Watt
CO2, RoHS Ratio
WEEE Ratio...
Designing an IT Solution
12. IT SOLUTION
Software
-
-
Big Data, BI
Cloud
HPC
ERP
Web
-
-
Servers
-
-
Applications development
IT Transformation
Installation
Deployment
Tuning
Support
Training
-
CPU, RAM
Disk, I/O
Connectivity
Storage
-
Services
-
12
Disk, I/O
SAN, NAS, DAS
Connectivity
Network
-
Designing an IT Solution
Ethernet
Infiniband
Connectivity
13. FROM BUSINESS TO IT SOLUTION
Business Model
Applications
Apps
IT Model
Strategy
ECO
Scalability
Objective
Industry
KPI
Market
Trends
Business
Drivers
KPI
Flexibility
Process
Governance
Availability
IT Solution
13
Security
KPI
Designing an IT Solution
Software
Servers
Storage
Network
Services
IT Trends
IT Drivers
KPI
15. THINK ECONOMY AND ECOLOGY
Total Cost of Ownership
Return On Investment
Footprint reduction
Electrical consumption
reduction
Open Source HW/SW
Number of Servers,
Storage, Network reduction
Global Financial Services
15
Designing an IT Solution
Scalability
ECO
Security
Flexibility
Availability
16. THINK SECURITY
Data Replication
Data Encryption
Data De-duplication
Backup of data
Data Retention
Fire Wall, DMZ
RAID Factor
O.S. Security
File System
16
Designing an IT Solution
Scalability
ECO
Security
Flexibility
Availability
17. THINK AVAILABILITY
Cluster
Time To Repair
Support Service
Disaster Recovery
Components
Redundancy
Grid Computing
On-Site Support
17
Scalability
ECO
Security
Flexibility
Availability
Designing an IT Solution
19. FROM BUSINESS TO INFRASTRUCTURE
Business Driver
IT Driver
Drivers
1,n
Drivers
1,n
1,n
Aligned with
IT KPI
Indicators
1,n
Aligned with
1 Business Driver → 1 to “n” IT Drivers
1 IT Driver → 1 to “n” KPIs
Banking & Finance industry Example
IT Drivers
Business Drivers
Increase data volume
Increase banking and
financial transactions
IT KPIs
RPO
Conservation Time
Data processing
and simulation performance
Nb of calculation
Nb of Gflops
19
Designing an IT Solution
20. ROAD TO DYNAMIC INFRASTRUCTURE
Value
Infrastructure
as a Services
Infrastructure
Managed Services
Infrastructure
Solutions
Infrastructure
Products
Time
Dynamic Infrastructure
Infrastructure
as a Services
Cut your IT costs down leveraging economies of scale by accessing a
centrally shared infrastructure
Infrastructure
Managed
Services
Delegate the resposability
to run your IT
Utilize your expert support services for the operation of your dynamic
infrastructure
Infrastructure
Solutions
Use pre-tested
infrastructure solutions
Infrastructure
Products
20
Run your applications on
a shared environment
Use building blocks
design for dynamism
Benefit from evaluation and integration experience out of many
projects
Products and services designed for virtualized and automated
environments
Designing an IT Solution
21. INFRASTRUCTURE OPTIMIZATION MODEL
From a basic unmanaged cost center toward an automated,
dynamic, and strategic asset.
Organizations
21
Designing an IT Solution
22. ROAD TO BUSINESS VALUE
Maturity
Governance
Sustain value
IT processes performance
Drive eco-responsibility
Risk management
Relationship management
Level 5
Business Value
Management
Level 4
IT Service
Management
Capacity on-Demand
As a service
Pay as you go
Appliance
Automation
Provisioning
Deployment
Dynamic workload
Level 3
IT Operation
Management
Virtualization
Level 2
IT Component
Management
Level 1
Crisis Control
Industrialization
vSphere, Hyper-V, Xen, KVM
Standardization
Server, storage, network
Value
22
Designing an IT Solution
23. STANDARDIZATION
Standards : O.S, Servers, Storage, Network
Building and sizing rules
Best Practices and Methodologies : ITIL,
COBIT, TOGAF…
Components : servers, storage, network and
services
Infrastructure consolidation : reduce number
of servers, storage and power consumption
23
Designing an IT Solution
24. VIRTUALIZATION
Abstraction of IT resources
Full virtualization
Hardware-assisted virtualization
Partial virtualization
Paravirtualization
Operating system-level virtualization
Hardware virtualization
24
Designing an IT Solution
25. AUTOMATION
Automation : a process which may once have been
performed manually but has been altered in some
way which allows a machine or computer to either
wholly or partially manipulate the process to save
time
Infrastructure Automation : the basic services
necessary for your infrastructure to operate largely
without the aid of a keeper
-
25
Discovering, Provisioning, Updating, Monitoring
Measuring, Capacity Planning, Deployment
Designing an IT Solution
26. INDUSTRIALIZATION
Repeatability of the solutions
Reusability of the solutions
Appliances
Homogeneity of the solutions
Capacity Units Models
With Agility (Cloud Computing)
-
-
-
26
Software as a Service : Applications offered on demand over the
network
(salesforce.com, iTunes Store...)
Platform as a Service : Developer platform with built-in services
(Google App Engine, Microsoft Azure...)
Infrastructure as a Service : Basic storage and compute capabilities
offered as a service (Amazon Web Services, Mosso...)
Designing an IT Solution
27. GOVERNANCE
Sustain value objectives
Increase IT processes performance
and their customers orientations
Drive economy and ecology
Develop IT solutions and
competencies for new generations
Manage risks
Manage relationship
27
Designing an IT Solution
29. DYNAMIC ARCHITECTURE
TCP/IP
• Open Stack, Hadoop, NoSQL DB…
• Virtualization, Automation
Ethernet Switches
Applications Servers
29
Compute & Storage Nodes
Designing an IT Solution
30. WHAT IS BUSINESS VALUE
• Focus on Industry
- Bank/Finance, Government, Retail,
Telco, Manufacturing...
• Business Value is Large
- Stakeholder Value, Customer Value,
Employee Value
- Partner Value, Supplier Value,
Managerial Value, Societal Value
• Key Business Indicators
- Profitability, Revenue Growth,
- Customer Satisfaction, Market Share,
- Cross-Sell Ratio, Marketing Campaign
Response Rates
- Relationship Duration...
• Common Language Management
30
Designing an IT Solution
31. WHAT IS “IT” VALUE
• Business/IT Alignment
• Intellectual Properties
• IT Process Automation
• IT Performance
• Innovation
• Community
• Know-How
• Expertise
• Service Level Agreement
• IT Portfolio and Maturity
31
Designing an IT Solution
32. BUSINESS VALUE PROPOSITION
IT Drivers
Company
Strategy/Objectives
IT Value Proposition
Technical and Eco
Performance Indicators
Key Business Drivers
Promise
Technology/Methodology
Business and Eco
References
Performance Indicators
Added Value Services
Partners
IT Trends
Commitment
32
Designing an IT Solution
34. Hig
h
Pe
rfo
rm
anc
We
b2
eC
.0
om
pu
tin
Sta
g
nd
ard
ize
Tec
De
skt
hn
ica
op
lB
Vi r
asi
tua
Inf
s
liza
ras
tio
trc
n
utu
re
Ide
Vi r
nti
tua
ty M
liza
ana
tio
n
Arc
gem
hiv
ent
ing
Bu
sin
ess
Ap
pli
Da
cat
ta P
i on
rot
Inf
ect
ras
i on
Se
tru
cur
ctu
ity
re
Dis
ast
er
Re
cov
Op
ery
en
So
urc
e
TELECOMMUNICATIONS EXAMPLE
Convergence audo/video, fixed/mobile
Resources consolidation
Internationalisation
Outsourcing
Customize Services
Costs Reduction
ECO Responsibility
•
•
34
To manage complex network
evolution towards all-IP and
converged networks, many
operators are now looking to
contract fewer providers to
evolve and optimize their
networks.
Business growth is a focus
area for operators who
understand the need to
differentiate themselves with
new user segments, revenue
streams, and services.
•
Outsourcing
•
Customize Services
•
Costs Reduction
•
ECO Responsibility
Maximizing efficiency and
reducing operational costs
have never been so
important to operators,
which must review core and
non-core activities and
increasingly consider
outsourcing network
operations.
Designing an IT Solution
Business intelligence
•
IT Security
•
Business continuity
•
Web 2.0
Speed up deployment new services
Service Level Agreement
High Performance Computing
Open Source componants
applications
IT Costs reduction
•
Internationalization
•
•
•
Virtualization technologies (server,
storage, network, services and
desktop)
•
Resources Consolidation
•
•
•
Standardization and technical basis,
Infrastructure consolidation
•
Convergence
•
•
•
IT DRIVERS
•
BUSINESS DRIVERS
MARKET TRENDS
PROMISE
Business Drivers
Green IT
35. MEASURING IT VALUE
How to prove that IT solutions
create Business Value ?
« You Can’t Manage
What You Don’t Measure ! »
« IT value benefits are beyond costs
reduction, contributing to increase
company's profitability »
35
Designing an IT Solution
36. MEASURING IT VALUE
• Key Performance Indicators (KPIs)
• Technical Performance Indicators
- CPU, I/O, SAPS, SpecInt, TPC-H
- Availability Ratio, Time To Repair
• Financial Performance Indicators
- TCO, ROI
- Depreciation...
• Ecological Performance Indicators
- Space, Watt
- CO2, RoHS Ratio
- Waste Electrical and Electronic Equipment Recycling Ratio...
•
•
Define IT Drivers
•
36
Define KBD
Define KPI
Implement
Infrastructure
Measure
Baseline
Define
Metrics
•
Build
measurement
framework
•
•
Define
Infrastructure
Build
Infrastructure
Designing an IT Solution
Measure
Infrastructure
•
Monitor
•
Analyze
•
Optimize
Business
Value
•
Determine Value
with TCO/ROI
methodology
37. MEASURING IT VALUE
Put technical sensors in different points
of the infrastructure
Collect data from sensors
Calculate the indicators value
Integrate the indicators values into the
CMDB and calculate the complex
indicators
Analyze the IT infrastructure
performance
37
Information Gathering
Ecological KPI
Technical KPI
CMDB
Analyze the results with reporting tool
Compare the results obtained to the awaited
results
Design dashboard for CIO,
IT Decision-maker, Manager
Optimize the IT Infrastructure on
Technical, Financial and Ecological sides
Designing an IT Solution
Dashboard & Report
Data analysis
& visualization
Financial KPI
38. INCREASING IT PERFORMANCE
• Performance Lever is a
specific Key Performance
Indicator
• Lever increases the system
performance
• Lever interacts with Key
Performance Indicators
Ex. Increasing The Speed of The Car
- The Gear Lever is changing up
- The Speed Indicator is increasing
38
Designing an IT Solution
39. INCREASING IT PERFORMANCE
Example
• #Concurrent Users Indicator is a Performance Lever
• #CPU and #I/O are Key Performance Indicators
• #CPU = f(#Concurrent users)
• #I/O = f(#Concurrent users)
• Start a Provisioning Process automatically with #CPU and #I/O
Values
-
Integrate a new Web server with IT Automation Software
-
39
Activate #CPU and #I/O Cards with Capacity on Demand Process
Testing
Designing an IT Solution
40. INFRASTRUCTURE SIZING METHODOLOGY
Data Volume
Concurrent Users
Extract volume
Complexity
Concurrent Requests
Data Processing
Complexity
S/W Components
Batch
Time Range
DB Structure
Users
Time Range
Costs
Benchmarks
Results
A balanced configuration from CPUs to Disks
CPUs
40
Memory
I/O
Disks
Designing an IT Solution
42. BUSINESS MODEL EXAMPLE
Manufacturing company has gradually
extended its sphere of operations around
the world
Ability to innovate and invent for the
day-to-day life in tomorrow’s world
Objective
Strategy
Industry
Customer Satisfaction
Innovation
Better sales management across the world
The system must be on top for users and
data integration activities in every time
zones
KPI
•
•
Margin per country
•
Customer satisfaction rate per country
•
Strategy
Sales per country
Product quality per country
Objective
Industry
KPI
Process
Business Drivers
42
Financial consolidation of the company
Designing an IT Solution
Increase sales
Reduce costs
Gain market shares
Customers satisfaction
Process
Sales Management
Reduce time to market
43. IT MODEL EXAMPLE
Scalability
X86 Servers
with 100% scalability
Eco
Very large database
Production, qualification, and
development environments
KPI
Increase data volume
•
•
Availability ratio = 99.999
Time to deploy a new country : 4h
•
Availability
•
Flexibility and dynamic integration
for new users and data integration
43
Virtualization of Infrastructure
Financing, leasing
Costs reduction
Security
Data replication
IT Security
Availability
IT Drivers
High performance
Return On Investment : 24 months
Flexibility
Reduce footprint
Mean Time To Repair : 4h - 6h
•
Volume of data integration/day = 4GB
•
Flexibility
Security
Low electric consumption
Volume of unstructured data = 150TB
•
Volume of structured data = 1TB
•
KPI
Data integration time = 6h
•
ECO
Scalability
Number of concurrent users = 100
Standard configurations
High availability
System agility
Designing an IT Solution
Clustering
24/7 Support
Right information at the
right time
44. IT SOLUTION EXAMPLE
2 x AppServers
Big Data Application
Data Warehouse
Solution
DHW Solution (1TB - raw data - structured data)
2 x Servers with 4 CPU quad-core / 64GB RAM. connected to 5TB on SAN
Storage Array System
All Application Servers per Time Zone and country are integrated in
different virtual machines for guarantying and increasing the performance
of the solution
2 x Master Nodes 48GB / 6 x 600GB 15RPM Disks
2 x Database
Servers
Hadoop Solution (150TB - raw data – unstructured data)
2 x Network
Switches
23 x Data Nodes 32GB / 12 x 2TB 7200 RPM Disks
Storage Array
SAN
Switch
An integrated model, built on the basis architectures,
flexible and extensible technologies allows to address the
change and business evolutions, reduced costs and
preserve the investment
2 x AppServers
The infrastructure is based on standards
Competency, expertise and support are adapted to
Service Level Agreement,
2 x Network
Switches
Hardware installation, professional services for data
integration, 24/7 support and leasing for enhancing the
TCO/ROI of the solution
2 x Master
Nodes
44
Hadoop Solution
Designing an IT Solution
23 x Data
Nodes