2013 B2B Modern Marketing Round Kickoff

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Here is my kickoff presentation from our 2013 Modern Marketing Roundup in Seattle.

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  • Sheldon CooperMary LeakeyAndy WarholStephen HawkingSalvador DaliJane GoodallMarsha Ivins – Astronaut that flew 4 shuttle missions (19 NASA astronauts, thank you very much!)Albert EisnteinPablo Picasso
  • 2013 B2B Modern Marketing Round Kickoff

    1. 1. Welcome!Brian HansfordHeinz Marketing #MMR
    2. 2. Agenda• The Roundup: Sponsors and Presenters• Content, Ideas, Learning, Networking• Rules & Housekeeping #MMR
    3. 3. The Roundup engagement, results, and revenue• Eloqua – Premier Revenue Performance Management and Marketing Automation services platform• Full Circle CRM – Innovative analytics on lead attribution and campaign reporting• NetProspex – B2B information sources and data enrichment solutions• Heinz Marketing – B2B sales acceleration, demand generation marketing, marketing automation, execution #MMR
    4. 4. DocuSign and Avalara BIG Thank You! Ryan Schwartz - Senior Manager, Marketing Automation & Operations Jessica Davis – Marketing Operations Manager Alexandra Evans – Marketing Programs Manager #MMR
    5. 5. #MMR
    6. 6. Modern B2B MarketersMarketing Scientists? Marketing Artists? #MMR
    7. 7. We are BOTH*SOURCE: Eloqua sponsored BtoB Magazine’s Research “Defining the Modern Marketer: From Real to Ideal” #MMR
    8. 8. Measuring Marketing Access59% of success metricsrelate to revenueperformance(75% if you countConversion Rates!) *SOURCE: Eloqua sponsored BtoB Magazine’s Research “Defining the Modern Marketer: From Real to Ideal” #MMR
    9. 9. The Ideal Modern Marketer65% of Ideal! *SOURCE: Eloqua sponsored BtoB Magazine’s Research “Defining the Modern Marketer: From Real to Ideal” #MMR
    10. 10. Go Get ‘Em!• 15 minute Sessions• 5 minutes between• Closing Panel• Networking Reception #MMR
    11. 11. #MMR• Brian Hansford• Account Director• Heinz Marketing• @RemarkMarketing

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