1. RED OCEAN
Compete in existing market space
Constantly outperform our rivalry
Confined by Rule Differentiation OR Low cost
Exploit existing demand
Create own uncontested market space
Make competition irrelevent
Differentiation AND Low cost (Value Innovation)
Create and capture new demand
BLUE OCEAN
EXCLUSIVE PARTNER OF
BLUE OCEAN STRATEGY
CONSULTING (BOSC)
IN THE MIDDLE EAST
UCSI BOSC is committed to accurately present Blue Ocean
Strategy (BOS) concepts and tools, and deliver breakthrough
growth ideas, and most importantly, to transfer knowledge and
capabilities to its clients so they may continuously create blue
ocean strategic moves. UCSI BOSC has a successful track record
of helping numerous businesses, ranging from SMEs to
multinational conglomerates from various industries, tackle
theirstrategicchallengesby:
Creating Breakthrough Strategies
Reaching New Customers
Pushing Industry Boundaries
OUR SERVICES INCLUDE:
Consulting Workshop Education
Westford provides a wide array of more than 120 topics for the
clients to choose from within the domains of management and
skills training. The training contents can be customized to suit the
specifictrainingneeds and requirements oftheclient.
All the training programs entitles the learners to gain a
"Certficate of Partcipation" issued by Pearson or Cambridge
InternationalQualifications(CIQ)UK.
CUSTOMIZED CORPORATE
TRAINING SOLUTIONS
CAREER DEVELOPMENT
SALES AND MARKETING
HUMAN RESOURCES
EMPLOYABILITY SKILLS
BOOT CAMP
Employee Engagement in Organizations
Hiring for Success: Behavioral Interviewing Techniques
HR strategies and Tools
Delegation: The Art of Delegating Effectively
Problem Solving and Decision Making
Change Management
Strategic Leadership
Developing Leadership and Team Skills
MANAGERIAL & SUPERVISORY SKILLS
Business Management: Boot Camp for business owners
Personal Development Boot Camp
Public Relations Boot Camp
www.mywestford.com | www.exeedtraining.com
TESTIMONIALS
After reading BLUE OCEAN STRATEGY, you will never
again see your competition in quite the same light. Kim
and Mauborgne presented a compelling case for
pursuing strategy with a creative, not combative,
approach. Their emphasis on value innovation and
stakeholder engagement alone make this book a must-
read forbothexecutivesand students ofbusiness.
Mr. Carlos Ghosn, President and CEO,
Renault & Nissan Motor Co., Ltd.
Email: info@westford.org.uk
Toll Free: 800 93823
Tel: + 971 55 8795198
www.mywestford.com
www.exeedtraining.com
UAE I QATAR I OMAN I LEBANON I SOUTH AFRICA I INDIA
Business Model Innovation
Project Leadership
Emotional Intelligence
Managing Cultural Diversity
SPECIALIST PROGRAMS
EXPAND
YOUR KNOWLEDGE
AND SKILL SETS

2. BANKING, FINANCIAL &
MANAGEMENT TRAINING
LEADERSHIP & MANAGEMENT
PRACTICE AREAS
u Corporate Finance
Investment Bankingu
Capital Marketsu
Risk Managementu
Derivativesu
Asset / Investmentu
Management
Treasury Managementu
AUDITING
u Treasury Function
Operational Auditu
Credit Dept. Auditu
Risk Managementu
Consumer Financeu
Investment Banking / Corporate Financeu
Governance, Risk & Complianceu
Fraud & Money Launderingu
ITu
u Leadership
Strategicu
Change Managementu
Cultureu
Ethicsu
Business Communicationu
Negotiationu
MANAGEMENT
DEVELOPMENT PROGRAMS
Management Development Programs are specifically crafted
and designed to help professionals and executives expand their
business acumen, strategic thinking capabilities, global
perspective and return to their organizations firmly prepared to
lead atahigherlevel.
EDP - Executive Development Program
SMDP - Senior Manager Development Program
MDP - Manager Development Program
NMDP - New Manager Development Program
ACUMEN
HIGH PERFORMING TEAMS
EXPERIENTIAL LEARNING
SIMULATION
MDP DRIVERS
ACCREDITED UK CREDITS PROGRESSION PATHWAYS| |
CLIENTS
BANKING & FINANCIAL
Exeed programs are pragmatic in nature delivering experiential
learning as well as provide a sound grip on theoretical
knowledge and strong emphasis on practical application in the
workplace Exeed develops customised programmes for
organisations that want to start with a blank page and design the
learning interventions or tailoring an existing program aligned
with their organisation's strategic needs and the individual's
developmentneeds.
EXECUTIVE EDUCATION AND
CORPORATE TRAINING
Our trainingprogramsfocuson the specificareas ofperformance
improvement and are directed to target the individual learning
and development plans, thus ensuring the achievement of
bottom-line results and drive improved value out of your training
spend. Our training solutions go beyond typical class room
trainings and adopts modes of learning encompassing
experiential learning, blended learning, simulation workshops
and business coaching.
Beyond Class Rooms
Pragmatic
Focused
TESTED, PROVEN, RELEVANT..
DESIGN
DELIVER
DEVELOP
u Understanding the Business needs and objectives
u Courses designed to reflect client goals at both, corporate and team level.
u Program management & administration
Classroom coachingu
Supporting tools and materialsu
u Curriculum development
Use context specific cases and examplesu
Customization and localizationu
Result of our 3D approach -
The training has context and immediate relevance.
Retail Bankingu
Corporate Bankingu
Trade Financeu
Project Financeu
Islamic Financeu
Private Banking &u
Wealth Management
Focussed on problem solving,Focussed on problem solving,
enhancing performance and productivityenhancing performance and productivity
Focussed on problem solving,
enhancing performance and productivity
Our eminent faculty team and experienced trainers have
accumulated more than 200 years of collective experience
among themselves. Their proven expertise in the fields of
management and training has been gained by virtue of their
working career with leading multinational firms and top
notch global universities.
3D APPROACH MODEL