When developing a strategy or making investment decisions, there will be many uncertainties that need assessment. These can range from cost and timing issues to broader questions at the macro level, for example political, regulatory or social developments. A way to get to grips with the latter category is by using ‘scenario analysis’, sometimes called ‘scenario thinking’ or ‘scenario planning’. A scenario in this context is an alternative future: a coherent narrative of a set of developments, trends and events that could unfold within some defined business environment.

1. SCENARIO PLANNING FOR LONG TERM DECISION MAKING
Live Webinar by Henk Krijnen
About this Webinar
When developing a strategy or making investment decisions, there will be many uncertainties
that need assessment. These can range from cost and timing issues to broader questions at the
macro level, for example political, regulatory or social developments.
A way to get to grips with the latter category is by using ‘scenario analysis’, sometimes called
‘scenario thinking’ or ‘scenario planning’. A scenario in this context is an alternative future: a
coherent narrative of a set of developments, trends and events that could unfold within some
defined business environment.
In this webinar Henk will cover:
• An overview of the scenario concept
• Discuss its growing relevance for the energy sector and
• Indicate how scenarios may assist with investment decisions and strategy development
JOIN US FOR THIS LIVE WEBINAR ON:
Date: 29th August 2017
Day: Wednesday
Time: 3PM (Malaysia/Singapore time zone GMT+8) / 11AM (UAE time zone GMT+4)
Duration: 30 minutes plus Q&A
Cost: Not chargeable
TARGET AUDIENCE
This webinar will be useful for business leaders, project managers, business development
professionals, economists, financial analysts, risk managers, strategy consultants and other
project staff. Familiarity with the energy business is recommended.
The webinar refers to the master class on Scenario Planning for Decision Making
in the Energy Industry, scheduled for 24-25 October 2017 in Kuala Lumpur.
Attendees of the webinar that also intend to participate in the master class may
wish to indicate aspects of uncertainty analysis and scenario planning that are of
interest to them. Such topics may be touched upon in the master class (if
appropriate and possible).

2. About Your Webinar Speaker: Henk Krijnen
Henk completed a career of 35 years with Shell. His work in Shell took him to Indonesia, Thailand,
the United States and the Netherlands. During his last five years in Shell’s Corporate Strategy and
Planning department he played a pivotal role in establishing new approaches for risk and scenario
analysis within the company. Henk worked in the Business Environment Department, well known
for the Shell Scenarios (http://www.shell.com/energy-and-innovation/the-energy-
future/scenarios.html). He was responsible for project evaluation assumptions that was applied
across the Shell Group of companies, and as well for the methodologies for the analysis supporting
investment decision making. He successfully developed new approaches for project and portfolio
risk analysis, implemented company wide, and the application of the Shell scenarios for strategic
decision making. He currently serves as Treasurer of the (American) Society of Decision
Professionals.
What past participants said about his previous webinars?
 “Very interesting for understanding the industrial approach to estimates values of projects”
- Congo Offshore Exploration Project Manager, Eni Congo SA
 “The content of the webinar is clear and easy to understand” – Economist, KPOC
To register or for more information, email us at info@asiaedge.net or log on to www.petroedgeasia.net.