Milenio is A Ratings Success andthe Most Watched Cable and Satellite TV News Network in Mexico!!
Milenio Is So GoodThat It Beats CNN, Teleformula, ESPN, Sony and even MTV!
Since Its Launch in 2008 Milenio Television Has Achieved a Spectacular 189%Average Yearly Growth in Ratings and Audience Share Beating All News Competitors.
Just 2 yearsafter launch Milenio out performs long timeestablished brands like CNN andTeleformula.
Milenio Television vs TeleformulaComparison of two Mexican News Services
On Saturdays & SundaysMilenio doubles its audience share
How Milenio Television Differs from Teleformula– Programming Concept, TV vs. Radio: • MILENIO TV produces original news programming for television audiences. • TELEFORMULA produces news programming for radio audiences first that is then adapted for television.– Programming Continuity: • MILENIO TV integrates its news programming around current local, national and international issues important to Mexican audiences. • TELEFORMULA lacks programming continuity, relying on well known communicators independently producing their own segments that are typically unrelated to each other.– Breaking News: • MILENIO TV is based on a CNN-type Breaking News hourly news wheel. • TELEFORMULA does not have a Breaking News structure and focuses instead on opinion segments and in-depth interviews.– Local and National News Coverage: • MILENIO TV is backed by one of the most extensive 24-hours-a-day newspaper, radio and television news gathering networks in Mexico that allows for local and nationally relevant news from the “provinces” including the northern U.S.-Mexico border areas and important cities like Guadalajara, Guanajuato, Zacatecas, Oaxaca, Monterrey as well as Mexico City. • TELEFORMULA is not backed by that type of news infrastructure and focuses instead on Mexico City, the government and national politics.
Milenio TV has an extensive news gathering andproduction infrastructure that includes newspaper, radio,television facilities and some of the best journalists and correspondents in Mexico.
Milenio’s main state-of-the-art Production and Transmission facilities are located in Monterrey and Mexico City.
Programming Approximately 60% of Milenio’sProgramming is News; 25% Sports; and theremainder is composed of shows related to Finance, Politics, Commentary & Debates, Interviews Satire, Fashion and Entertainment.
Milenio News Wheel News WheelFrom 5am to 7pm 24/7 Milenio’s news programming structure is based on a CNN-type 60 minute news wheel that allows for fast LIVE Coverage of Breaking News in real time.
Prime Time Programming:• National & International News• Sports• Fashion• Health• Entertainment News• Politics• Business & Finance• Social Commentary Featuring some of the most recognized and respected journalists on Mexican television. In a journalistic style that is familiar to Mexican audiences.
Milenio VOD• POLÍTICA CERO (Politics and Social Satire) - Jairo Calixto Albarrán offers political and social satire about any and everything relevant to the national experience in Mexico from ex- Presidents to rock music.• EL ASALTO A LA RAZÓN (Analysis and Commentary) - Carlos Marin presents to-the- point analysis and commentary of public events and personalities of national and international interest.• CHIC (Fashion and Lifestyle) - Fashion, glamorous events and social celebrations of national and international interest are captured on camera and in the newsroom.• LA CONVERSACIÓN (Interviews) - A program that features in-depth interviews of key political and business personalities with incisive questions and intelligent conversation that focuses on controversial issues. Amount & Refresh Rates TBD
High Def TV Milenio TV HDis scheduled for launch in July 2011
TV Everywhere Milenio Television owns 100% of its programmingand supports its distribution partners’ TV Everywhere initiatives.
OnlineMilenio Geo-Blocks its Live online feed per zip codes provided by its launch distribution partners.
DistributionMilenio TV is widely distributedthroughout Mexico on over 400 cable systems and on the Sky satellite TV service.
Marketing & Launch SupportMilenio drives sub growth by providing 100% support of its Distribution Partner’s Growth Initiatives including : • Free Carriage • Online Support • Call Center Training • Employee Directed Events • Direct Mail • Print Advertising • On-Air Radio Campaigns • On-Air TV Campaigns • Local Events Featuring On-Air Personalities • Subscriber Contests • Mexico Travel & Other Subscriber Prizes • Sponsorships • Merchandising Support
Technical Specs Satellite: SATMEX 6 Band: C Transponder: 01C1 Polarity: VERTICAL Upload Frequency: 5943.50 MHz. Download Frequency: 3718.50 MHz. L.O. Frequency: 5150 MHz. Modulation: 8PSK DVBS-2 F.E.C. ¾ Data Rate: 26.609 Mbps. Symbol Rate: 12.22 Msym. Decoders: D9865B; D9854; D9858 Cisco SERVICES: 1 Multimedios TV Mexico 2 Milenio TV 3 Teleritmo 4 Multimedios TV USA 5 Multimedios TV HDMilenio TV HD - July 2011
Why Milenio TV? At a time when the Mexico Drug Wars and Illegal Immigration are important news stories to viewers on both sides of the U.S.- Mexico border, launching Milenio Television, the most watched TV news network in Mexico, makes good business sense!• Over 70% of U.S. Hispanics are Mexican who maintain close family ties with Mexico, they prefer news from Mexico, by Mexicans, for Mexicans.• Milenio, the only 24/7 All Mexican CNN-type Spanish Language Television News Network, is the most watched cable & satellite TV news service in Mexico.• Milenio reports news from a uniquely Mexican perspective featuring some of the most respected and recognized journalists on Mexican Television in a style familiar to Mexican audiences.• Milenios extensive state-of-the-arts news gathering infrastructure includes television, radio, newspapers and magazines.• Milenio offers 100% marketing and launch support to its distribution partners.• Launching Milenio Television will increase subscriber growth among your core Mexican demographic.
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