Business and Personal Overview

1. PETER IRWIN
S A L E S + S T R A T E G Y + M A R K E T I N G +
B U S I N E S S M A N A G E M E N T
Peter is a qualified Electrical Engineer
with a diversified and finely honed set of
skills.
Peter is accomplished in establishing and
developing business, in particular the
marketing communication
sector.
Peter Irwin| Sydney, Australia
M: +61 406 106 812 E: peter@e-scape.com.au
- PERSONAL SUMMARY -
- SKILLS -
Over 25 years industry experience as a Sales,
Marketing and Business professional
Acute business skills with a solid track record
of meeting set KPI’s.
P&L accountability, preparing business
proposals, tenders and reviewing contracts.
Growing and developing new business, setting
up new businesses, increasing
market share and project management.
Creating a point of difference, recognising the
need for innovation.
Developing targeted and strategic marketing
programs.
Business Development
Management
Business Strategy
Change Management
Sales Management
Account Management
Procurement
Strategic Alliances and Partnerships
Business analysis and process
improvement
Business Intelligence
SaaS
Product Development
Integrated Cloud Solutions
Master Data Management
Database Publishing
Consulting
Presentations
Acquisitions
Business Expansion
Peter is an ethical, savvy person with strong business acumen and a genuine desire to assist
the companies and clients engaged.

2. Peter Irwin| Sydney, Australia
M: +61 406 106 812 E: peter@e-scape.com.au
- CAREER SYNOPSIS -
Finsbury Green (FG) is a Marketing Services Company established in 1980, Specialising in
print, print management, software and warehousing solutions.
e-SCAPE are category specialists and advisers to government, corporations and medium
sized enterprises managing the print, mail and technology based communications. The
company delivers their customers process efficiencies through specialist
technology solutions.
e-SCAPE has evolved its business model as a thought leader across business and
marketing communications. Delivering integrated cloud solutions designed to assist
companies to place the right product in the right place at the right time with the right
price. This is a key requirement for Agencies, retail and many tier one and two
enterprises. These solutions provide clients with PIM, CRM, DAM, database
publishing, automating catalogue publishing, publishing to all channels, social media,
digital signage, augmented realty and beyond.
Promentum parent company of the Penfold print group of companies. This is an
established and trusted professional information technology partner who adds value in
delivering total communication, procurement, data management and operational
management tools.
Promentum sought my skills via a head hunting exercise to assist in the migration of a
state based business into a national business. The key business requirements were to
expand existing state based contracts and silo services into uniform national contracts.
Recognised for being one of Australia’s largest Business forms and print management
companies with a history spanning over 100 years.
Selected via a head hunting exercise to assist the owners in repositioning a previously
global organisation to focus on the Australian market seeking to develop and deliver a
new technology platform.
BUSINESS DEVELOPMENT MANAGER- FINSBURY GREEN
NOV ’14 – MAY 2016
OWNER - MANAGING DIRECTOR- E-SCAPE BUSINESS ANALYSTS
AUG ’06 – NOV ‘14
NATIONAL BUSINESS DEVELOPMENT MANAGER- PROMENTUM (GEON)
OCT ’05 – AUG ’06
NATIONAL BUSINESS DEVELOPMENT MANAGER-MOORE BUSINESS
SYSTEMS
SEPT ’02 – SEPT ’05

3. - CAREER SYNOPSIS -
Peter Irwin| Sydney, Australia
M: +61 406 106 812 E: peter@e-scape.com.au
GENERAL MANAGER OF SALES- THE BUCKNER GROUP
APR’94 – AUG ’02
Buckner Group was recognised as Queensland’s leading form and print management
company. Today, Buckner is a leading and innovative print management company.
Selected via a specialist recruitment company for a state managers role, Peter exceeded
all expectations in this role and was promoted to sales director and ultimately a joint
general manager running the company.
CRC a leading National printing company in the manufacture of business stationery and
forms specific for use with computer output. Additional OEM and distributed products to
support the generation and management of data storage.
Managing all aspects of P&L, staff and associated business activities to maintain existing
business and develop the new business opportunities.
Starting as an account manager moving through senior accounts management to the
regional manger in a short period due to my business successes and demonstrated
management ability.
Energy Australia focused primarily on the supply of energy to Australian homes in NSW.
ACCOUNT MANAGER / REGIONAL MANAGER- COMPUTER RESOURCES
COMPANY
ELECTRICAL ENGINEER – PROJECT MANAGER- ENERGY AUSTRALIA
(AUSGRID)
For official references, please contact me directly for further details.
- REFERENCES-

4. Peter Irwin| Sydney, Australia
M: +61 406 106 812 E: peter@e-scape.com.au
- RECOMMENDATIONS -
- HIGHLIGHTS-
" Peter knows more about how to extract value from the print services facilities management
supply chain than anyone i know. He has unique knowledge and experience that has seen him
deliver major improvements and valuable cost reductions right across the vendor landscape for
some of the largest organisations and government departments in Australia". PETER OZARD,
EXECUTIVE DIRECTOR at HONEYCOMB TECHNOLOGY
Electrical Engineer – Managing multi million dollar projects in the power generation sector
with staff numbers of up to 30 or more.
Major Accounts Manager – progressed from an accounts representative to major accounts
management,responsible for $5M per annum.
Regional Sales Manager - Responsible for 15 staff, General Management, P&L and an annual
turnover of $14M per annum.
NSW State Manager – Green field set up and grew sales incrementally to $12M over an 8
year period.
Sales Director / GM – Responsible for the joint running of a marketing services company
with 120 staff, combined revenue of $30M.
Business Owner – Identified, created and set up a disruptive business model. Consulting,
benchmarking, reviewing and delivering technology solutions for recognised global
companies.
Business Acquisition – Mergers and acquisition savvy. Identified and executed a $16M
takeover based on a complete business strategy document.
" Peter is a true professional in and across multichannel business environments. I have been fortunate enough
to have worked closely with Peter on a number of major customer communication projects such as the
consulting advice, audit and analysis and risk assessment of Toyota's national Managed Print Servies (MPS)
project. An outcome that was delivered on time, within budget and more importantly provided an outcome of
exceptional results for the business. Peter has a unique and broad knowledge of process workflows, digital
transformation, publishing and multi channel marketing". MITCHELL FILBY- CEO at FIRST ROCK
" Peter is an experienced sales professional who has achieved great success in securing new business. Able to
identify key business drivers, marshal the resources of the organisation and has the ability to deal with C
level decision makers. I recommend Peter unreservedly to any organisation that is looking for a seasoned
sales professional that can deliver results". PAUL LEONARD, DIRECTOR SALES at PITNEY BOWES