2. Meet the Speakers
Hilary Huntington
Sr. Business
Development Executive
Ryan Furey
Solutions Consultant
3. Agenda
● Premise overview and crowdsourcing methodology
● Intro to in-store mobile discovery and on-the-ground insights
● How to obtain competitive insights
● Case Study: FL Grocery Task
● Live Q&A
5. Premise is a global, venture-backed
technology company headquartered in San
Francisco, with a presence in over 137
countries worldwide.
We provide crowdsourced insight solutions for
global brands by enabling near real-time
visibility on the market, store-by-store,
allowing brands to:
● Identify retail execution fixes
● Adjust trade promos while active
● Spot out of stocks
● Monitor competitor innovation
Meet
Premise.
6. Trusted.
Over $150 Million Invested From
Leading Venture Capital Firms
Visited.
Join Some of the
World’s Leading Retailers
Known.
We’re Changing The Game,
And People Are Taking Notice.
7. Local Presence,
At Global Scale
A continually growing
network of Contributors
compete to gather
requested insights
through the mobile app,
earning money for each
verified task.
12. Define Requirements: Competitive Insights
▪ WHAT: Visit Publix and Walmart supermarkets only
▫ Identify products in three different categories of goods
▫ Report on price and availability
▪ WHERE: Miami, FL U.S.A.
▫ Within Walmart and Publix retailers only
▪ WHO: Any contributors
▪ WHEN: Within a 3-day “Snap Campaign”
▪ HOW MUCH: One visit per unique retail location
▫ As many retail locations as we can visit within the snap campaign
▪ WHY: Stores need data that gives them the competitive advantage by
understanding how competitor grocers are pricing common goods
13. Define Requirements: Competitive Insights Task Design
WHAT: Visit Publix and Walmart supermarkets only, capturing data on:
Price, Availability, &
Sentiment
▪ Apples
▪ Chicken Breast
▪ Orange Juice
18. Define Requirements: Temporal Constraints
▪ WHEN: Within a 3-day “Snap Campaign”
▪ HOW MUCH: One visit per unique retail location, up to three products per task
▫ As many retail locations as we can visit within the snap campaign
25. What competitive intelligence is most important
for your company to have?
● Price
● Promotion
● Product freshness
● Customer sentiment
● Customer demographics/analysis
● All the above
● Other
Poll Question
26. Why aren't you currently capturing these
competitive insights?
● Cost for acquiring data
● Lack of time
● Don’t know where to start
Poll Question
27. 1. In-store mobile discovery can help future-proof your organization to stay
competitive in the rapidly changing grocery industry
2. Reduce the cost of data collection on customers and competitors with on-demand
insights.
3. Leverage on-demand insights to discover trends in grocery retail shoppers such as
who they are, what they want, how they are shifting in their shopper journey, as
well as the future of omni-channel shopping
Key Takeaways
The information you can get from
in-store mobile discovery is nearly
limitless. Contributors can provide
any data a human can capture with
a smartphone, including:
What data am I not getting for expansion, driving sales, etc
- How do you quality control your data?
- If we are targeting my store's shopper's specifically, how can we ensure that they are actually shoppers of my store?
- How can you capture data from people who might not be incentivized by smaller payments? Or people who aren't in your app yet?